Dental SEO | Dental Marketing | Dental Practice Growth

Stop wasting money on overgeneralized dental marketing packages. This episode reveals how successful dental practice owners are dominating Google Maps, driving new patients, and growing their dental practice revenue with custom SEO strategies.

Mike Dinsio and Guido Tabano (CMO, Market My Market) break down dental practice management secrets that actually work for startup dentists and established practices alike.

What You'll Learn:

• Why Google Maps drives 40% of new patients (and how to dominate it)
• The fatal flaw in $500-$1,500 dental SEO packages
• How to check if your marketing company is plagiarizing your content
• Geo-specific strategies that target YOUR community (not generic advice)
• Why website aesthetics don't matter to Google rankings (but this does)
• The 5 most-visited pages patients check before calling your dental practice
• Review strategy secrets: Why 30 reviews can outrank 300
• Blog content that converts vs. content that wastes money

For Dentists Ready to Scale: Whether you're starting a dental practice, buying a dental practice, or running a dental practice that's plateaued, this episode gives you the dental practice tips and dental industry advice to compete and win.

Guest Expert: Guido Tabano brings 20+ years of marketing experience, now applying enterprise-level strategies to dental practices. His company optimizes 2,000+ Google Maps locations with market-specific digital marketing.

Key Takeaway: The business of dentistry has changed. Consumer behavior drives patient acquisition. This episode gives you the exact framework for dental practice financial tips, dental marketing strategies, and achieving big results.

Perfect for: Dental startup owners, dentists frustrated with current marketing, dental entrepreneurs, DSO operators, and anyone focused on dental practice growth and profitability in dentistry.

🔗 Get Free Market Analysis: https://MarketMyMarket.com

Topics: dental seo, dentist seo, dental marketing, google maps optimization, dental practice revenue, growing a dental practice, dental consulting, dental solutions, how to run a dental practice

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Show Hosts: Michael Dinsio & Paula Quinn our founders of NEXT LEVEL CONSULTANTS dental practice consulting firm
Check them out on their website - https://nxlevelconsultants.com

00:00 Introduction & Welcome
02:18 Meet Guido Tabano
05:56 What is SEO? Search Engine Optimization
07:24 Market Specific Approach: Why Location Matters
10:17 Google Maps: The Foundation of Dental Marketing
12:49 Addressing Package Pricing Trap from Marketers
18:18 Content Strategy: What Google Actually Wants
19:06 Website Aesthetics vs Function: What Google Wants
21:08 Consumer Online Behavior Patterns in Dental Marketing
23:23 Dentistry as Retail: Accept It or Fight It
25:20 What Makes Market My Market Different

In this essential episode of Dental Unscripted, co-hosts Michael Dinsio and Paula Quinn dive into a highly relevant topic for every dental practice owner: the scarcity mindset versus the abundant mindset.

They break down how a scarcity mindset (a constant feeling of "not enough" resources, time, or money) can cripple you as a business owner and a person. This mindset often leads to short-term decisions focused on survival rather than long-term growth. Paula shares her personal experience of living in scarcity while running her own practice, sacrificing growth by trying to do all the roles herself.

Learn how to shift to an abundant mindset, which is focused on possibility, trust in growth, and long-term thinking. Michael and Paula discuss:

• The Impact of Scarcity: How fear of loss affects critical decisions, from hiring employees to joining insurance networks.
• The Role of Strategy and Metrics: The importance of basing big decisions on metrics and proper ROI rather than just "gut feeling" to enable confident leaps of faith.
• Leadership and Language: Why the dentist must be the leader and visionary of the practice, using positive, abundant language that inspires the team instead of projecting fear and negativity.
• Bet on Yourself: A powerful reminder that the patient pool is big enough and that no one is better to bet on than yourself to lead your practice to exponential growth.

Stop treading water and start focusing on growth! Get the unscripted truth on why a change in mindset is the first step toward building the dental practice and legacy you've always wanted.

4:00 Scarcity Mindset Defined
5:18 Abundance Mindset Defined
13.31 Behavior Style & DISC assessment
17:18 Decisions Based on Dollar Amounts
21:55 The Cost of Running a Dental Business
25:50 Look at the Numbers & Plan for an ROI
29:01 Negative Communication Patterns
35:24 Leadership & Goal Setting

Review us 🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey!

WATCH LIVE ON YOUTUBE
https://www.youtube.com/@dentalunscripted

About Mike & Paula
Michael Dinsio and Paula Quinn are Dental Practice Consultants who care!
You can partner with them to turn around and supercharge your practice.
Learn more about what they can do for you here: https://nxlevelconsultants.com/

This episode reveals the buyers’ fears (e.g., Paula Quinn's journey and how she worried about being “stuck” with a bad practice or uncovering hidden issues). We also explore the sellers’ excitement mixed with impatience. Phil Hoover notes that sellers’ feel a relief and joy after receiving an offer, but this is just the beginning. Phil also mentions that both parties can use that anxious energy in a positive way in order to work together on a successful transition. The buyer overcoming fear and the seller wanting to make a deal. We discuss how the LOI sets up the entire process and determines the path forward for both parties moving from anxiety to confidence!

The LOI’s Pivotal Role:
Dive into why the Letter of Intent is essentially a kick-off of a seamless dental practice transition, shaping the journey for both buyers and sellers.

A Buyer’s Emotional Ride:
Paula Quinn opens up about her nail-biting apprehension with uncertainties looming while signing an LOI

Inside the Seller’s Mind:
Phil Hoover discusses the seller’s emotional highs and lows throughout the transition process.

The Good Faith Tightrope:
Explore the delicate balance of commitment vs good faith and why swift decisiveness is critical.

What Buyers Must Know:
Uncover the insights buyers "need to know" focusing on production reports, financials, and clinical focus making a more confident offer without getting lost in the details.

The Broker’s Balancing Act:
Phil shares how brokers can juggle multiple offers, and prioritize the dentist's character over cash, focusing on the ones that foster fairness and a good understanding of how the office does dentistry in order to ensure a win-win for all.

Deal-Breakers vs Opportunities:
Get actionable tips to stand out to brokers in order to navigate the “hard” truths after signing the LOI, turning challenges into opportunities!

0:00 Intro/Music
4:56 What is the LOI - Letter of Intent
6:55 The Buyer's Perspective
8:57 The Seller's Perspective
10:50 Involving Professionals (Broker & Buyer Rep)
13:56 You Can Backout of An LOI
16:09 What Do Buyer's Need to Know UPFRONT!
22:36 Working With A Broker on a Deal
25:13 The Buyer's Good Faith & Expectation
28:53 Broker's Only Deal with One Buyer
32:32 Communicating with a Broker
36:12 How to Approach Working with a Broker