In this bonus episode of Deep: The Healthcare Marketing Podcast, host John Mangano sits down with DeepIntent Founder and CEO Chris Paquette for a candid, wide-ranging conversation on the future of healthcare marketing—and what it means to get it right.

Chris shares the story of how his unique background led to the creation of DeepIntent. He explains how healthcare advertising is transforming through Health Intelligence™—a concept that combines real-time data, programmatic media, and AI to deliver smarter, more relevant campaigns.

From the rise of patient empowerment to the challenges of data fragmentation and media scale, Chris offers practical insights and a bold vision for the years ahead. You'll also hear how the industry can create more n-of-one experiences, why personalization must be privacy-safe, and what pharma innovation teams should be focusing on right now.

In Episode 9, host John Mangano sits down with Dr. Brad Bowman, MD, Chief Medical Officer and Head of Data Science and Quality at Healthgrades. Brad offers a unique perspective on the intersection of healthcare and artificial intelligence (AI). You may know that AI is already transforming medicine, from reading X-rays to predicting health outcomes. Brad shares why he believes it will do so much more and that human limitations are holding the field back.

The conversation dives into AI's potential to enhance patient care by reducing administrative burdens, improving diagnostics, and even rewriting doctors' roles. Brad also explores the ethical and emotional implications of letting machines take on more responsibilities in healthcare, but he highlights the surprising ways AI could restore humanity to a broken system.

Tune in for an enlivening discussion on the opportunities and challenges ahead as AI reshapes healthcare—and what it means for patients, doctors, and health marketers.

In this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most.

Together, they explore:

• The unique role online communities play in supporting patients with rare and chronic conditions.
• How anonymity and accessibility are changing the way people share and seek help.
• The surprising ways patients find purpose and advocacy through their health journeys.

Sara shares moving stories of lives changed, the delicate balance of privacy and connection, and insights every health marketer, patient, and caregiver should hear. This episode drives home why real connections matter more than ever.