Tony Feghali sits down with creative technologist Ziad Nassar for a mind-expanding conversation on the future of brand building in the age of AI. From his early design experiments in Beirut to launching ProjectBloom, Ziad shares how he is pioneering a model where multi-agent AI systems co-create content, disrupt traditional workflows, and open new doors for underrepresented voices.

They explore how fashion, architecture, and digital design intersect with identity, the role of AI as a collaborator rather than a tool, and what it means to be radically inclusive in creative industries. Ziad unpacks the evolution of Agent Bloom, the risks of automation without soul, and why the future belongs to those who dare to reimagine the process rather than just the product.

Tony Feghali sits down with global leadership guide Samantha Sacchi for a courageous exploration of integrating feminine and masculine energies, and what it means to lead with wholeness in today’s shifting world. From a chance encounter on the Camino de Santiago to bold work in Saudi Arabia, Samantha shares her journey of building safe spaces for women and reshaping how organizations approach power and purpose.

They explore the deep inner work behind conscious leadership, the cultural shifts transforming the Arabian Gulf, and why true leadership is about connection. Samantha unpacks her experiences running emotional intelligence programs in Riyadh, navigating taboos, and witnessing the rising spark of young Saudi women who are redefining what’s possible.

Tony Feghali reflects on what happens when a role you’ve mastered starts to feel too small. This episode explores the quiet moment between chapters, where you’re not abandoning who you’ve been, but giving space to who you’re becoming. For anyone sensing a shift, but unsure where it’s taking them, this one’s a gentle companion on the way forward.