Blooming with AI: Ziad Nassar on Disrupting Fashion and Rebuilding Brands with Agents

Tony Feghali sits down with creative technologist Ziad Nassar for a mind-expanding conversation on the future of brand building in the age of AI. From his early design experiments in Beirut to launching ProjectBloom, Ziad shares how he is pioneering a model where multi-agent AI systems co-create content, disrupt traditional workflows, and open new doors for underrepresented voices.

They explore how fashion, architecture, and digital design intersect with identity, the role of AI as a collaborator rather than a tool, and what it means to be radically inclusive in creative industries. Ziad unpacks the evolution of Agent Bloom, the risks of automation without soul, and why the future belongs to those who dare to reimagine the process rather than just the product.