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You poured time, energy, and passion into your new initiative…only to find it quietly fizzling out weeks later. Sound familiar? You’re not alone.

The truth is, getting your team excited about a new process is easy—getting that change to stick is the hard part. In this video, I break down why so many great ideas fail to take root and what the research says actually makes them stick (and not stick). We’ll dive into the “improvement paradox,” explore why initiative fatigue and the, "Curse of Knowledge," sabotage your best efforts, and learn how to design your change message for real impact on your team.

Want your change initiatives to succeed? It starts here.

00:00 You're message isn't landing...feel familiar?

00:49 Meet Dr. David Burkus

01:10 Why Things Don’t Stick

03:47 Sometimes Our Ideas Cloud Our Vision

06:24 Find the Core and Make it Compact

07:02 Explain in Human Actions and Sensory Information

//ABOUT DAVID

One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//NEWSLETTER

Want to build your best team ever? Join 25,000+ who receive these insights in my free newsletter: https://davidburkus.com/youtube

//SPEAKING

Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/

//CONNECT

+ LinkedIn: https://www.linkedin.com/in/davidburkus/

+ Twitter: http://www.twitter.com/davidburkus

+ Facebook: http://www.FB.com/DrDavidBurkus

+ Instagram: https://www.instagram.com/DavidBurkus

Want to build your best team ever? Join 25,000+ who receive these insights in my free newsletter: https://davidburkus.com/podcast

Leading a multicultural or global team isn’t just about managing projects—it’s about managing people who see the world differently.

Most leadership advice is built on Western ideals like autonomy and egalitarianism, but most of the world’s workforce comes from more collectivist, hierarchical cultures. This is where cultural intelligence can really be a game changer for managers.

I’ll break down what cultural intelligence (CQ) really means, why psychological safety looks different across cultures, and how to lead global teams more effectively. You’ll learn practical tips to build trust, reduce friction, and adapt your leadership style so every team member feels valued. Whether you’re managing a remote team, a hybrid team, or an international workforce, these strategies will help you unlock collaboration and drive high performance.

00:00 Teams spread out across the world need to work well.

01:08 Meet Dr. David Burkus

01:30 What is Cultural Intelligence?

02:03 David Livermore's Work on Cultural Intelligence

03:14 What Do People Get Wrong About Managing Across Cultures?

08:27 How Do I Break Through the Cultural Barriers?

09:57 The SPLIT Method

10:10 Tsedal Neeley's SPLIT Method

//ABOUT DAVID

One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//NEWSLETTER

Want to build your best team ever? Join 25,000+ who receive these insights in my free newsletter: https://davidburkus.com/youtube

//SPEAKING

Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/

//CONNECT

+ LinkedIn: https://www.linkedin.com/in/davidburkus/

+ Twitter: http://www.twitter.com/davidburkus

+ Facebook: http://www.FB.com/DrDavidBurkus

+ Instagram: https://www.instagram.com/DavidBurkus

Want to build your best team ever? Join 25,000+ who receive these insights in my free newsletter: https://davidburkus.com/podcast

This isn’t just another tech rollout. It’s a mindset shift.

I’ll show you how to move beyond seeing AI as a threat or just a productivity tool, and instead see it for what it really is: a teammate. From simplifying the mundane to enhancing your strategic decisions, the right mindset unlocks AI’s real value for your team. Whether you’re leading a small group or scaling across an enterprise, this shift is essential. Let’s get you and your team ready to work smarter, together with AI.

00:00 The Wrong AI Questions

02:02 Move From Slower to Simpler

04:08 Use this prompt to get started.

04:38 Move From Simpler to Smarter

05:27 My favorite work prompt to use.

07:08 Build Smarter Team Habits

//ABOUT DAVID

One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//NEWSLETTER

Want to build your best team ever? Join 25,000+ who receive these insights in my free newsletter: https://davidburkus.com/youtube

//SPEAKING

Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/

//CONNECT

+ LinkedIn: https://www.linkedin.com/in/davidburkus/

+ Twitter: http://www.twitter.com/davidburkus

+ Facebook: http://www.FB.com/DrDavidBurkus

+ Instagram: https://www.instagram.com/DavidBurkus