How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the client about it being win-win-win and how to sell this to the client and they actually need both components of this is because we do different things and we focused on different things.

Have a question--click here to ask us.

Damn Good Designer - Damn Good Designer - Website

• The best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.

The Design Paradigm - The Interior Design Paradigm - Website

• A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

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We have another asked and answered topic this week! We are talking about reframing what many designers see as “wasted” discovery calls. Just because a lead isn’t a fit for full service doesn’t mean it’s a dead end. Consider this as a chance to position your firm as a resource, build brand equity, and generate revenue—especially when you offer varied tiers of service. Start looking for smart strategies to redirect leads, educate potential clients, and how to stay visible—even when they say no. This episode is a must-listen for designers who want to create income stability and long-term opportunity in any market.

Have a question--click here to ask us.

Damn Good Designer - Damn Good Designer - Website

• The best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.

The Design Paradigm - The Interior Design Paradigm - Website

• A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

Join our FREE Facebook Groups

• Small Business - Think Big - Facebook
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For designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

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• Hidden Keys for Growth for 2025 - DOWNLOAD NOW

***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

Public relations isn’t just about getting published—it’s about what you do after the feature goes live. We thrilled to welcome our special guest who we have been working with for over a year. Alex Abramian, founder of The PR Collaborative, talks with us about the evolving landscape of PR for interior designers. With years of experience as a writer and editor for major national publications, Alex shares real-world insights into what editors are looking for right now and how designers at any stage of business can get press without big budgets or agency retainers.

A non-negotiable for us--high-quality photography. The reason being is you can create stories in these photos and it doesn't have to be on a million dollar budget. Editors are currently obsessed with small, personality-filled spaces (think under 1500 sq ft, bold color, cozy vibes, and yes—pets!), and how sharing your client’s story can make a bigger impact than simply showcasing pretty rooms.

If you think you need a massive "luxury project" or a full marketing strategy to get noticed, think again. This episode is packed with practical advice on how to get published and how to leverage that publicity for SEO, credibility, and client trust.

When you are being responsive, opinionated, and authentic, it makes you more appealing to editors—and how early to mid-career designers have more opportunity than ever before to break into editorial PR. Stop waiting for someone to come to you--it's time to show up and start getting noticed.

If you want to learn more & join The Academy - check it out here - https://www.theprcollaborative.co/academy

Alex has generously offered a way to save a bit on the registration too by using DAMNGOOD when you sign up! I told you she was cool!

Have a question--click here to ask us.

Damn Good Designer - Damn Good Designer - Website

• The best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.

The Design Paradigm - The Interior Design Paradigm - Website

• A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

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For designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

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