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AI isn’t the real problem.

Marketing is.

In this episode, we talk about a growing trend:
Mass layoffs in marketing — driven by AI.

But here’s the uncomfortable truth:

AI isn’t replacing marketing teams.
It’s exposing them.

Because when marketing is seen as a workflow…
it can be automated.

We break down:

• Why marketing is often first in line for budget cuts
• Why AI is accelerating a problem that’s been there for years
• And why most teams still struggle to prove real business impact

The key question:

👉 Are you building a marketing function… or just running workflows?

Because if you can’t prove value to the business —
someone (or something) else will do it cheaper.

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Marketing isn’t underperforming.

It’s just not trusted.

In this episode, we unpack a striking insight:
90% of CEOs don’t trust marketing to report commercial impact.

Not because marketing isn’t delivering results —
but because the way we report doesn’t connect to the business.

We break down:

• Why marketing focuses on channels instead of business impact
• Why CFOs win the argument (almost every time)
• And how this has become a structural problem — not a performance problem

Plus, we share a simple 3-step approach we’re seeing work across companies:

1. Move from platform reporting → holistic reporting
2. Take true data ownership
3. Align marketing with what the CFO actually cares about

Because until marketing can prove impact in business terms…
it will never be the most trusted voice in the room.

Hey, have a topic for us?

In this episode, we dig into one of the most honest conversations in consulting: what does it really mean to build a great team when the talent pool is small, the tools are niche, and your best people are always in demand?

We talk about:

• Why Adobe talent is so hard to find — and why the same people keep circling the same companies
• Junior vs. senior: what's the right split — and why you need to map the team before you post the job
• The stepping stone philosophy — building a company where people grow, even if they eventually leave
• Culture over control — why the 9-to-5 office empties the second the clock hits, and what to do instead
• The boomerang effect — why celebrating departures is actually good for business

Because if no one wants to hire your people, that's the real problem.