Why Marketing Is First to Get Cut

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AI isn’t the real problem.

Marketing is.

In this episode, we talk about a growing trend:
Mass layoffs in marketing — driven by AI.

But here’s the uncomfortable truth:

AI isn’t replacing marketing teams.
It’s exposing them.

Because when marketing is seen as a workflow…
it can be automated.

We break down:

• Why marketing is often first in line for budget cuts
• Why AI is accelerating a problem that’s been there for years
• And why most teams still struggle to prove real business impact

The key question:

👉 Are you building a marketing function… or just running workflows?

Because if you can’t prove value to the business —
someone (or something) else will do it cheaper.