Join Andra Muntean as she talks to Jacob Bennett from Addesu about connecting clicks to real business value. Jacob challenges the industry's reliance on ROAS, explaining why it often tells a limited story that misses complex customer journeys.

They discuss why "fire and forget" is a dangerous myth in paid media and why brands must now act as content machines, feeding algorithms with massive volumes of diverse creative. Finally, they explore how to use your CRM as a source of truth for predictive personalization and why getting the basics right is the key to long-term profitability.

This episode is essential for marketers ready to move beyond vanity metrics and build a disciplined, outcome-focused strategy.

Join Andra Muntean, as she talks to Dave Morrissey, a growth and culture consultant and author of Grow Like a Tech Company. Dave brings a sharp perspective from his years working across major platforms like Facebook and TikTok, where he led retail and ecommerce partnerships.

Hear how platforms have completely reshaped product discovery, emphasizing that real people buy from real people. Dave explains why creative is more important than ever for performance, necessitating that brands become content machines to feed the new AI-driven ad systems with a massive volume of diverse assets. They also dive into the future of LLMs (like ChatGPT) in commerce and the need for brands to embrace profitability and customer-centricity as their biggest growth levers.

Finally, Dave busts the myth of last click measurement, also referred to as "the scourge of e-commerce".

This episode is a must-listen for anyone interested in the intersection of digital platforms, creative strategy, and intentional growth in the age of AI.

Discovered is back with Season 2!

Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass and specialty retail (Walmart, Target, Costco) to the world of Direct-to-Consumer (D2C) e-commerce.

Hear how that traditional retail experience informs how he approaches digital growth, emphasizing structure, pricing, and operational rhythms. They discuss the importance of cross-functional alignment, how data is used to navigate high seasonality and risk, and how the partnership with Athos Commerce supported their merchandising strategy.

Finally, Howard busts common e-commerce myths, explaining why more SKUs don't always mean more sales and why a structured pricing strategy is vital for long-term brand health and margins.

This episode is a must-listen for anyone interested in operations, balancing speed with structure, and growing well in the digital space.