Episode 1: What Retail Teaches You About Running a DTC Brand

Discovered is back with Season 2!

Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass and specialty retail (Walmart, Target, Costco) to the world of Direct-to-Consumer (D2C) e-commerce.

Hear how that traditional retail experience informs how he approaches digital growth, emphasizing structure, pricing, and operational rhythms. They discuss the importance of cross-functional alignment, how data is used to navigate high seasonality and risk, and how the partnership with Athos Commerce supported their merchandising strategy.

Finally, Howard busts common e-commerce myths, explaining why more SKUs don't always mean more sales and why a structured pricing strategy is vital for long-term brand health and margins.

This episode is a must-listen for anyone interested in operations, balancing speed with structure, and growing well in the digital space.