In this insightful episode of Current Commerce, we sit down with Jonathan Warner, co-founder of Optimatic, to explore the evolving landscape of digital marketing, programmatic advertising, and the growing role of AI in audience building and campaign strategy.

From the personal origins of Optimatic to the nuts and bolts of ROAS, conversion rates, CTR, and omnichannel strategies, Jonathan brings candid insights on what it takes to drive performance and adapt in an era of privacy changes, platform distrust, and ethical marketing challenges—especially in complex spaces like healthcare.

🔍 Topics We Cover:

• Building marketing trust through transparency & referrals

• Why attribution is broken—and what to do about it

• The rise of AI in ad strategy, SEO, and audience targeting

• How to future-proof your brand with a holistic store approach

• Navigating ethical boundaries in healthcare marketing

💡 "AI can absolutely help you with that."
💡 "If you're not using AI, you're in trouble."
💡 "Pixels are very, very important."

🎧 Listen, follow, and subscribe to Current Commerce on YouTube, Spotify, or wherever you stream podcasts.

🔗 Connect with us: currentcommerce.io/contact
Follow @CurrentCommerceIO on TikTok, Facebook, Instagram, and LinkedIn for more insights, highlights, and expert takes on the future of e-commerce and marketing.

#DigitalMarketing #AIinMarketing #ProgrammaticAdvertising #EcommerceStrategy #ROAS #SEO #Omnichannel #HealthcareMarketing #MarketingPodcast #CurrentCommerce #Optimatic #moms #sidehustle #ad #advertising #trend #viraltiktokproducts #fyp #simple #AI #earningmoneyfromhome #funny #baseball #padres #sandiego #ecommerce

Of course! Here’s the same newsletter with all bold, italic formatting and hyperlinks removed:

🎙️ EPISODE 18: “Unscripted Marketing” ft. Damon Epps – Now Streaming

Let’s just say... if reality TV had a Mount Rushmore, Damon Epps would be front and center, probably rocking shades and holding a boom mic. You know him from Jersey Shore (yes, the GTL era), but this man has done everything from MTV and BET to A&E and NBCUniversal—and now, he’s pulling up on the Current Commerce podcast with a message for the marketers: “The audience ain’t stupid, bruh.” Epps breaks down how the new game ain’t about big budgets and fake hype—it’s about authentic stories, strategic content, and owning your narrative like you own your Netflix login.

Now based in the unexpectedly poppin’ creative hub of Bentonville, Arkansas (yes, that Bentonville), Damon’s production company LeBUL is building next-level branded content with a diverse team that can flip a concept faster than a TikTok trend. We’re talking about brand storytelling that slaps harder than a reunion episode fight scene—from micro-influencer collabs to intellectual property that makes money while you sleep. Forget slapping your product into a 15-second ad. Damon says if you're not telling stories that resonate, you're basically yelling into the void—and guess what? The void don’t buy your product.

This episode is a full masterclass in the future of content creation, media integration, and why quality matters more than clout. If you're a brand looking to build your own content empire—or just trying to stop throwing ad dollars down the Instagram drain—Episode 18: "Unscripted Marketing" is a must-listen. Tap in now. And hey, if you’re a business leader or visionary thinker ready to drop knowledge on Current Commerce, holla at us at team@currentcommerce.io. Don't forget to subscribe, rate, and review the show, and if you’re serious about taking your brand to the next level, hit us up at currentcommerce.io/contact.

We've got Chris Chen, founder of SEVENS Marketing, on deck to help you navigate the shifting tides of Chinese brands, cross-border commerce, and the wild world of TikTok-fueled social shopping. The global market is a vast, uncharted ocean, and if you're not steering your brand with a solid strategy, you might just end up lost at sea.

In this episode, we dive deep into:
⚓ How Chinese brands are evolving from behind-the-scenes suppliers to global power players
⚓ Why social commerce (hello, TikTok!) is the rising tide lifting sales worldwide
⚓ The marketing compass every brand needs to survive tariffs, supply chain storms, and the battle for brand recognition
⚓ Why omnichannel strategies are no longer optional—they're the anchor keeping businesses afloat

And of course, we talk about the elephant in the cargo hold: tariffs—and how smart brands are adjusting their pricing and supply chain strategies to keep sailing strong.

Don't get marooned in the old ways of doing business—tune in now and chart a course for e-commerce domination!

🎧 Subscribe & listen on Spotify: https://open.spotify.com/show/5LVG3PQmI4XQMJ2uSddfVL?si=19059a1993674b94
📺 Watch the full episode on YouTube (insert link)

#CurrentCommerce #Ecommerce #SEVENSMarketing #SocialCommerce #TikTokForBusiness #BrandStrategy #Tariffs #SupplyChain #CrossBorderEcommerce #MarketingSolutions #Podcast #tariffs

Set sail with Current Commerce as we dive deep into the world of branding, creativity, and e-commerce with Marcelo Kertesz, creative mastermind at Manscaped. From navigating the tides of consumer psychology to steering through the AI-infused waters of modern marketing, Marcelo shares his expert take on crafting a brand that’s both innovative and authentic.

In this episode, we explore:

• The balance between creativity and business—why staying hands-on matters.
• How understanding psychology helps brands connect with consumers.
• The power of storytelling and why “personas” make branding easier.
• AI and nostalgia—how technology is reshaping marketing while Gen Z craves human connection.
• Social commerce and partnerships—the secret sauce behind engagement and trust.
• Why over-delivering creates long-term brand love.

Marcelo drops gems like, "Balance is key for human life," "Honesty is the biggest thing," and "There is method to the madness."

If you’ve ever wondered how to turn a brand into a cool older brother that gives tips on manhood, this is your episode.

Drop anchor, hit play, and let’s navigate the creative seas together.

Sleep Like a King with Perfectly Snug | Use 'SNUGTIME' for 10% off at PerfectlySnug.com

If sleep were a sport, Mark Quinn would have more championship rings than Tom Brady. In this episode of Current Commerce, we chop it up with the King of Sleep himself to talk about the wild world of mattresses, the science of better sleep, and why your bed setup might be ruining your love life (yeah, we said it).

We’re covering everything from why temperature control is the MVP of sleep quality to how e-commerce is flipping the mattress game on its head. Mark drops knowledge on why most beds aren’t designed for real-life sleeping situations, why caffeine and stress are playing defense against your REM cycles, and how personalization is the future of sleep.

And of course, we get into the real debate—should couples sleep in the same bed, or is it time to normalize the “sleep divorce”?

Whether you're a back sleeper, a side sleeper, or someone who just needs a mattress that doesn’t turn into a sauna at 3 AM, this episode is for you.

Plus, because we love you, listeners get 10% off online orders at perfectlysnug.com with promo code **SNUGTIME**. Get ready to laugh, learn, and finally get the sleep you deserve—because counting sheep is outdated, and Perfectly Snug is here to change the game.

#SleepBetter #PerfectlySnug #SmartSleep #SleepTechnology #CoolerSleep #DeepSleep #MattressMatters #EcommerceSuccess #SleepHacks #UpgradeYourSleep #SleepLikeAPro #RestRevolution #MattressIndustry #BetterSleepTonight #SleepSmarter #ComfyLiving #SleepGameChanger #TikTokShop #CurrentCommerce #SleepHealth

Join hosts Brad Seipp & Eric Robert Hunter as they sit down with social media star Ben Tate of @Ben.And.Zara (IG) and dive into the wild world of family entertainment on TikTok & Instagram! From theater 🎭 & soap operas 📺 to viral videos 📱, Ben shares the highs, the LOLs, and the behind-the-scenes realities of balancing fame, family, and fun.

This interview highlights:

✨ The beautiful talent that is Ben's daughter, Zara

🛍️ The future of TikTok Shop & social commerce

😂 Why authenticity & humor win online

🎭 The unteachable magic of performance & creativity

⚖️ Balancing personal life vs. public persona

Plus, hear about upcoming projects 🎬 and how social media success brings unexpected opportunities.

🎧 Tune in now! Don't forget to subscribe & leave a review.

Learn more about what we do and who we are:

www.currentcommerce.io

#CurrentCommerce #BenandZara #TikTok #SocialMediaGrowth #InfluencerLife #ContentCreation #FamilyEntertainment #NaturalTalent #fatherdaughter #interview #podcast

This episode dives into the fascinating intersection of AI, quantum computing, and the ever-changing world of e-commerce. The discussion covers how emerging technologies like 3D printing could reshape supply chains, particularly in Latin America, and the impact of social commerce and influencer marketing on consumer behavior. As marketplaces evolve and brands navigate new opportunities, we explore how human connection remains essential in a digital-first economy.

Tune in to discover how quantum commerce could redefine the way products are marketed and sold, and what it means for the future of online business.

Watch now on YouTube @CurrentCommerceChannel & Spotify!

#AI #QuantumComputing #Ecommerce #Technology #3DPrinting #SupplyChain #LatinAmerica #Gelato #SocialCommerce #InfluencerMarketing #Marketplaces #DigitalTransformation #FutureOfCommerce #RetailTech #BrandStrategy #OnlineBusiness #TechInnovation #ConsumerBehavior #MarketingTrends #LocalProduction #CommerceTrends #EmergingMarkets #DigitalEconomy #StartupGrowth #GlobalTrade #ShopSmart #BusinessInnovation #QuantumECommerce #FutureTech #RetailRevolution #SmartCommerce #TrendyTech #multiverse #willow #amazon #google

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Join Current Commerce co-founders, Brad Seipp & Mike Williams, along with their VP of Social Marketing as we explore the intersection of personal style, generational confidence, and the evolution of e-commerce. Brad, Mike, and Eric Robert reflect on how personal identity—symbolized by something as simple as wearing bracelets—can tie into broader themes of business confidence and adaptability. As younger generations step into leadership roles, we discuss the balance between wisdom and youthful ambition in the ever-changing digital marketplace.

From diversification in marketing strategies to the increasing accessibility of Amazon’s DSP, we examine the expanding e-commerce landscape. Brands today must move beyond Amazon and explore new marketplaces, cost-effective advertising solutions, and creative marketing techniques on platforms like TikTok. We also highlight the power of trust in business partnerships and how referral programs can formalize valuable relationships. If you’re navigating the complexities of digital marketing, this episode is packed with insights and actionable strategies.

Key Takeaways:

- Bracelet Dilemmas: Brad shares his struggle with personal style and the meaning behind his accessories.

- Generational Confidence: Younger professionals exhibit a strong presence in business, prompting reflections on the value of experience.

- Wisdom vs. Youth: Experience is valuable, but adapting to new trends is crucial for success.

- E-Commerce Evolution: The marketplace is shifting rapidly, and brands must keep up.

- Beyond Amazon: Expanding into new sales channels is a vital growth strategy.

- Diversification: Both supply chain flexibility and varied marketing tactics are key to stability.

- Amazon DSP: More brands now have access to powerful advertising tools once reserved for large budgets.

- Cost-Effective Marketing: Smart strategies can yield strong results without excessive spending.

- Dream Marketing: The idea of aspirational, high-impact branding is gaining traction.

- Business Trust: Long-term success hinges on strong, reliable partnerships.- Referral Programs: These initiatives create structured, mutually beneficial relationships.

- Lighthouse Leads Program: Our referral program incentivizes agencies and 3PLs to introduce us to their clients. Referral partners can chart their way to cash by sharing in the amount of revenue we recover for their clients. They also earn more business when we help their clients expand to new marketplaces like Latin America and TikTok Shop.

- The Role of Data: Effective advertising strategies rely on data-driven decision-making.

- Creativity in Digital Marketing: Thinking outside the box can lead to unexpected growth opportunities.

Memorable Sound Bites:

- "I'm never going to be ready for this."

- "Age is simply the accrual of experience."

- "If you haven't checked out Amazon DSP..."

- "I like big budgets and I cannot lie."

- "It takes money to make money."

- "Scared money don't make money." Join the Conversation: https://www.currentcommerce.io/partner

Have thoughts on personal style in business or insights on digital marketing trends?

Connect with us on social media and let us know how you navigate these evolving spaces.📢 Don’t forget to subscribe and leave us a review!

#EcommerceGrowth #DigitalMarketing #AmazonDSP #MarketplaceExpansion #ReferralMarketing #TikTokShop #BusinessPartnerships #CostEffectiveAdvertising #GenerationalConfidence #LighthouseLeads