In this insightful episode of Current Commerce, we sit down with Jonathan Warner, co-founder of Optimatic, to explore the evolving landscape of digital marketing, programmatic advertising, and the growing role of AI in audience building and campaign strategy.

From the personal origins of Optimatic to the nuts and bolts of ROAS, conversion rates, CTR, and omnichannel strategies, Jonathan brings candid insights on what it takes to drive performance and adapt in an era of privacy changes, platform distrust, and ethical marketing challenges—especially in complex spaces like healthcare.

🔍 Topics We Cover:

• Building marketing trust through transparency & referrals

• Why attribution is broken—and what to do about it

• The rise of AI in ad strategy, SEO, and audience targeting

• How to future-proof your brand with a holistic store approach

• Navigating ethical boundaries in healthcare marketing

💡 "AI can absolutely help you with that."
💡 "If you're not using AI, you're in trouble."
💡 "Pixels are very, very important."

🎧 Listen, follow, and subscribe to Current Commerce on YouTube, Spotify, or wherever you stream podcasts.

🔗 Connect with us: currentcommerce.io/contact
Follow @CurrentCommerceIO on TikTok, Facebook, Instagram, and LinkedIn for more insights, highlights, and expert takes on the future of e-commerce and marketing.

#DigitalMarketing #AIinMarketing #ProgrammaticAdvertising #EcommerceStrategy #ROAS #SEO #Omnichannel #HealthcareMarketing #MarketingPodcast #CurrentCommerce #Optimatic #moms #sidehustle #ad #advertising #trend #viraltiktokproducts #fyp #simple #AI #earningmoneyfromhome #funny #baseball #padres #sandiego #ecommerce

Of course! Here’s the same newsletter with all bold, italic formatting and hyperlinks removed:

🎙️ EPISODE 18: “Unscripted Marketing” ft. Damon Epps – Now Streaming

Let’s just say... if reality TV had a Mount Rushmore, Damon Epps would be front and center, probably rocking shades and holding a boom mic. You know him from Jersey Shore (yes, the GTL era), but this man has done everything from MTV and BET to A&E and NBCUniversal—and now, he’s pulling up on the Current Commerce podcast with a message for the marketers: “The audience ain’t stupid, bruh.” Epps breaks down how the new game ain’t about big budgets and fake hype—it’s about authentic stories, strategic content, and owning your narrative like you own your Netflix login.

Now based in the unexpectedly poppin’ creative hub of Bentonville, Arkansas (yes, that Bentonville), Damon’s production company LeBUL is building next-level branded content with a diverse team that can flip a concept faster than a TikTok trend. We’re talking about brand storytelling that slaps harder than a reunion episode fight scene—from micro-influencer collabs to intellectual property that makes money while you sleep. Forget slapping your product into a 15-second ad. Damon says if you're not telling stories that resonate, you're basically yelling into the void—and guess what? The void don’t buy your product.

This episode is a full masterclass in the future of content creation, media integration, and why quality matters more than clout. If you're a brand looking to build your own content empire—or just trying to stop throwing ad dollars down the Instagram drain—Episode 18: "Unscripted Marketing" is a must-listen. Tap in now. And hey, if you’re a business leader or visionary thinker ready to drop knowledge on Current Commerce, holla at us at team@currentcommerce.io. Don't forget to subscribe, rate, and review the show, and if you’re serious about taking your brand to the next level, hit us up at currentcommerce.io/contact.

We've got Chris Chen, founder of SEVENS Marketing, on deck to help you navigate the shifting tides of Chinese brands, cross-border commerce, and the wild world of TikTok-fueled social shopping. The global market is a vast, uncharted ocean, and if you're not steering your brand with a solid strategy, you might just end up lost at sea.

In this episode, we dive deep into:
⚓ How Chinese brands are evolving from behind-the-scenes suppliers to global power players
⚓ Why social commerce (hello, TikTok!) is the rising tide lifting sales worldwide
⚓ The marketing compass every brand needs to survive tariffs, supply chain storms, and the battle for brand recognition
⚓ Why omnichannel strategies are no longer optional—they're the anchor keeping businesses afloat

And of course, we talk about the elephant in the cargo hold: tariffs—and how smart brands are adjusting their pricing and supply chain strategies to keep sailing strong.

Don't get marooned in the old ways of doing business—tune in now and chart a course for e-commerce domination!

🎧 Subscribe & listen on Spotify: https://open.spotify.com/show/5LVG3PQmI4XQMJ2uSddfVL?si=19059a1993674b94
📺 Watch the full episode on YouTube (insert link)

#CurrentCommerce #Ecommerce #SEVENSMarketing #SocialCommerce #TikTokForBusiness #BrandStrategy #Tariffs #SupplyChain #CrossBorderEcommerce #MarketingSolutions #Podcast #tariffs