Episodios

  • [Trailer] 🎬 Introducing: Ctrl + Alt + Marketing

    [Trailer] 🎬 Introducing: Ctrl + Alt + Marketing
    Jul 10 2024
    Welcome to Ctrl+Alt+Marketing, the podcast that spills the tea on building a successful marketing career. 🍵 Join host Mita Mandawker as she chats with seasoned marketers who share real career stories, wins, fails, and the unfiltered advice they wish they'd had. Newbie or experienced, if you're looking to level up your marketing career and stay ahead of the curve, this podcast is packed with no-BS career advice and actionable insights. Because with the right insights and inspiration, you can achieve great things in your marketing career. New episode drops every Thursday. Hit subscribe and take control of your marketing career!
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    1 m
  • Ep. 1 The secrets to lasting marketing career and more | Pranjalee Lahri

    Ep. 1 The secrets to lasting marketing career and more | Pranjalee Lahri
    Jul 10 2024
    The secrets to lasting marketing career: self-learning, adaptability, value alignment, and more | Pranjalee Lahri (Marketing Consultant, prev. Darwinbox, Invince) In this episode, you'll learn: (3.13) How Pranjalee's passion for writing helped lay the foundations of her marketing career (11.08) Impact of an MBA on marketing career (18.00) Transitioning from working at agencies to in-house B2B marketing roles (20.33) How self-learning can be a superpower that can change the career trajectory of marketers (25:38) Secret behind long stints at organizations as a marketer (32:36) Tips on networking and building relationships Follow Marketers Help Marketers: LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/the-secrets-to-lasting-marketing-career
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    39 m
  • Ep. 2 Career lessons from marketing leader | Pranjalee Lahri

    Ep. 2 Career lessons from marketing leader | Pranjalee Lahri
    Jul 10 2024
    Career lessons from marketing leader: making better mistakes, testing waters before working for yourself, and asking for what you want | Pranjalee Lahri (Marketing Consultant, prev. Darwinbox, Invince) In this episode, you'll learn: (1.54) Honing leadership and strategic skills as you climb the ladder (15.35) Unmissable non-marketing skills to level up in career (21.12) Life as a marketing consultant (25.17) Things to consider before venturing into marketing consulting (30.27) Teaching moments from her professional life (33.41) Hard-learned career lessons from the past 15 years (36.33) Her take on generalist vs specialist and how it worked in her career Follow Marketers Help Marketers: LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/making-better-mistakes-testing-waters-asking-for-what-you-want
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    43 m
  • Ep. 3 How to engineer your own career luck in SaaS marketing|Rohit Srivastav

    Ep. 3 How to engineer your own career luck in SaaS marketing|Rohit Srivastav
    Jul 10 2024
    Mental models for choosing your next role, doubling down on what you're amazing at, and the art of creating viral campaigns | Rohit Srivastav (Head of Marketing, FleetPanda) In this episode, you’ll learn: (1.19) Early life and influences (7.02) Creating serendipity: how being online opened new opportunities (sales to SaaS marketing) (14.18) Startup life - following Richard Branson’s philosophy, doubling down on your strengths (21.26) Mental models for career moves - 3-legged stool, thinking like VC, decision post-mortem (28.37) Stories behind Rohit’s standout, successful, viral campaigns Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/mental-models-for-choosing-your-next-role-doubling-down-art-of-creating-viral-campaigns
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    38 m
  • Ep. 4 Owning revenue, playing the long game, career advice | Rohit Srivastav

    Ep. 4 Owning revenue, playing the long game, career advice | Rohit Srivastav
    Jul 17 2024
    Owning revenue, playing the long game, career advice | Rohit Srivastav (Head of Marketing, FleetPanda) In this episode, you’ll learn: (2.22) Why being tactical matters as much as strategy (5.12) The "a-hole tax" and how to identify founders who get marketing (10.03) Networking the right way, moving beyond handshake networking (16.38) Shifting to revenue ownership from a content/brand background (20.24) Paying it forward: mentoring and teaching as a marketing leader (24.40) The birth of the s11s community: from WhatsApp group to 3000-member strong Slack group (31.37) How screenwriting helped him become a better marketer (36.26) Must-know career advice for growth and thriving Follow Marketers Help Marketers: LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/owning-revenue-career-advice
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    41 m
  • Ep. 5 From Sales Pro to Fractional CMO, Being a 'Marketing Marwadi' & more

    Ep. 5 From Sales Pro to Fractional CMO, Being a 'Marketing Marwadi' & more
    Jul 24 2024
    What does it take to be a fractional CMO? Join Sonesh Prakash, CEO, CMO Outsourced, has been in the fractional game long before it even became a thing! In this episode, he reveals the ins and outs of this emerging career path coming from a sales background, how he built a thriving business, how to find your niche, and how frugality is a must-have trait for marketers. In this episode, you'll learn - (00:57) Early life and career (01:34) Career shift from sales to fractional CMO (05:25) Initial projects, figuring out the pitch and niche as a fractional consultant (09:43) How sales background made him a more empathetic marketer (13:40) Big companies vs startups - pros and cons (19:57) Networking - pre and post-Covid era (31:17) How Covid created a boom for fractional consultants (41:09) Advice to Solopreneurs Follow us - https://www.linkedin.com/company/marketers-help-marketers/ Episode page - https://www.marketershelpmarketers.com/episode/from-sales-to-becoming-fractional-cmo
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    52 m
  • Ep. 6 From advertising to co-founding ed tech startup | Abhimanyu Saha

    Ep. 6 From advertising to co-founding ed tech startup | Abhimanyu Saha
    Aug 7 2024
    From advertising to co-founding ed-tech startup, why everyone is creative and choosing experience, so money will follow | Abhimanyu Saha, Co-founder, GuruQore In this episode, you'll learn: 01:24 Early life - playing cricket at national level, studying biotech 23:53 Turning childhood interests into a career in advertising 31.20 Experiences building a career in digital account planning 29.16 Everyone is creative, it just looks different for everyone 35.02 Always pick experience over money in the early days of career 51.03 Trial by presentation, experiences working with C-level execs Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/from-advertising-to-co-founding-ed-tech-startup
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    58 m
  • Ep. 7 Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQore

    Ep. 7 Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQore
    Aug 14 2024
    Abhimanyu Saha, the co-founder of GuruQore, shares his journey from ad agencies to building his own edtech startup. Discover how pivoting became his superpower, why 'big picture thinking' is the marketer's new weapon against AI, and how he balances purpose and profit as a 'missionary founder.' This episode is packed with insights on the advertising ecosystem, marketing skills needed to futureproof your career, and more. If you're a marketer with entrepreneurial dreams, this episode is your guide. In this episode, you'll learn: (01:43) Breakdown of advertising ecosystem - planning, servicing, copy, design (08.36) Difference between account planning in mainline vs digital agencies (17.50) Winding of agency career, new innings as a music producer (25.27) GuruQore origin story (26.49) Pivoting as an early-stage startup to find the right fit (29.08) Creating a new vertical, why marketing teaching is ikigai (31.43) Why pivoting is a lot like sailing a huge-ass Titanic (35.19) The one marketing skill no one's teaching, Test vs T20 of marketing careers (43.20) Running a startup as a missionary founder (47.03) Advice to 21-year-old self (47.50) Career advice for marketers Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/one-marketing-skill-no-one's-teaching
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    53 m
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