Ep. 5 From Sales Pro to Fractional CMO, Being a 'Marketing Marwadi' & more

What does it take to be a fractional CMO? Join Sonesh Prakash, CEO, CMO Outsourced, has been in the fractional game long before it even became a thing! In this episode, he reveals the ins and outs of this emerging career path coming from a sales background, how he built a thriving business, how to find your niche, and how frugality is a must-have trait for marketers. In this episode, you'll learn - (00:57) Early life and career (01:34) Career shift from sales to fractional CMO (05:25) Initial projects, figuring out the pitch and niche as a fractional consultant (09:43) How sales background made him a more empathetic marketer (13:40) Big companies vs startups - pros and cons (19:57) Networking - pre and post-Covid era (31:17) How Covid created a boom for fractional consultants (41:09) Advice to Solopreneurs Follow us - https://www.linkedin.com/company/marketers-help-marketers/ Episode page - https://www.marketershelpmarketers.com/episode/from-sales-to-becoming-fractional-cmo