In this week's pep talk, I share all about Holly-Days—the summer marketing experiment that turned into one of my most profitable and fun sales weeks ever.

In today's episode, I share:

• How to create your own business holiday to boost sales any time of year
• Why branding + personality make your promo stand out
• The easiest way to pick offers and structure your week
• Real-life examples you can swipe for your own business

🔗 LINKS MENTIONED:

🎧 Download the New Anti-Social School™ Workshop → hollymariehaynes.com/workshop

🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Struggling to get your marketing to actually work? In this episode, I’m joined by Dr. Michelle Mazur, a messaging strategist with a PhD in communication and a mission to make marketing suck less—by fixing your messaging first. Michelle shares how to identify when your message is missing the mark, why “doing less but better” is the key to more qualified leads, and how to shift your approach to connect with buyers in today’s economy. If your content feels like it’s going nowhere, this conversation will show you how to simplify, clarify, and finally get traction—without burning out in the process.

Today you will hear:

• The telltale signs your messaging is off—and how to diagnose the problem.
• How to use voice of customer research to create content that truly resonates.
• Michelle’s “do less but better” approach to marketing for more qualified leads.
• Why your message should adapt to focus on functional needs during economic uncertainty.
• Simple steps to cut ineffective tactics and double down on what works.

CONNECT WITH DR. MICHELLE:

Website: https://drmichellemazur.com

LinkedIn: https://www.linkedin.com/in/drmichellemazur/

FREE Resources:

Market Like an Expert: https://drmichellemazur.com/CTR

3 Word Rebellion: https://drmichellemazur.com/3-word-rebellion

🔗 LINKS MENTIONED:

🎧 Download the New Anti-Social School™ Workshop → https://www.hollymariehaynes.com/workshop

🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's pep talk, I share the behind-the-scenes of how a combination of AI and Human Design completely transformed how I think about my business—without involving more content or a complicated funnel.

In today's episode, I share:

• How I discovered my podcast is a Projector (with emotional authority + a 6/2 profile!)
• Why your business evolves just like you do—and how to reflect that in your messaging
• How I used AI to build a brand thread that now drives everything from copy to content to launches
• 3 simple steps you can take to clarify your voice, tone, and marketing energy—starting today

🔗 LINKS MENTIONED:

🎧 Download the New Anti-Social School™ Workshop → hollymariehaynes.com/workshop

🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Feeling stuck in the grind, even though your business looks great on paper? Today, I’m joined by leadership advisor and Luminary Leadership Co. founder Liz Hartke, who’s here to help us break through our success ceilings and step into what she calls “your big next.” Liz shares the behind-the-scenes of her personal and professional transformation—what it means to truly align your life and business, and how to shift from simply maintaining what you’ve built to creating something that deeply fulfills you. If you’ve been craving clarity, white space, or a renewed sense of purpose, this episode is the wake-up call you’ve been waiting for.

Today you’ll hear:

• The real reason so many high-achieving entrepreneurs still feel unfulfilled—and what to do about it
• How to spot the signs that it’s time to make a change (and what to do next)
• Why energy management is more important than time management
• The difference between grinding and gliding, and how to transition between the two
• How Liz’s near-death experience changed everything—and sparked her mission to help others step into their “big next”
• What the Visionary CEO Schedule is and how to use it to create aligned growth
• A behind-the-scenes look at Liz’s upcoming book, Your Big Next, and the movement it’s sparking

CONNECT WITH LIZ:

Website: https://luminaryleadershipco.com/

Instagram: @elizhartke

FREE Resources:

Clarity Prompts: https://luminaryleadershipco.com/clarity

Ideal Schedule Template: https://luminaryleadershipco.com/template

🔗 LINKS MENTIONED:

🎧 Download the New Anti-Social School™ Workshop →

https://www.hollymariehaynes.com/workshop

🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now →

https://www.hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's pep talk, I share the real story behind how this podcast started, how it’s grown (we’ve welcomed over 2,000 new subscribers in just 90 days!), and the shifts I’m making to help you build a business that supports your real life—not just the hustle.

In today's episode, I share:

• Why this podcast was never just a podcast
• What’s changing (and what’s staying the same!)
• How I’m leaning even deeper into a life-priorities-first business model
• Personal updates, client stories, and what’s coming next

🔗 LINKS MENTIONED:

🎧 Download the New Anti-Social School™ Workshop →
https://www.hollymariehaynes.com/workshop

🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Still think SEO is all about keyword stuffing? Think again. In this episode, I’m joined by website SEO strategist Laura Jawad (aka the website whisperer!) to break down exactly what SEO looks like in 2025—and why it’s more human-centered than ever. Laura shares what Google is actually prioritizing now, how to make your site a destination worth finding, and why putting your best content on your website (not just socials) is the smartest move for long-term visibility. Whether you’re just getting started with SEO or ready to get serious about strategy, this conversation is packed with tangible tips to help you make your site work harder for your business.

Today you’ll learn:

• How Google’s latest updates (including AI overviews) are changing the game for organic search
• What it really means to create perspective-driven content that performs
• Why user experience and search intent are key to ranking—and how to optimize both
• Laura’s strategy for building brand authority as a small business (without trying to compete with the big brands)
• Practical ways to show up in local search results and make your website the hub of your business

CONNECT WITH LAURA:

Website: laurajawadmarketing.com

Instagram: @heylaurajawad

SEO Simplified: laurajawadmarketing.com/crush-the-rush/

🔗 LINKS MENTIONED:

🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's episode we wrap up our 5-part series digging into the merging of strategy and soul. In today's pep talk, we're discussing scaling by leveraging networking.

In this episode we cover:

• The power of micro-influencers
• The value of strategic collaborations
• How vulnerability + courage play a role in showing up to network

🔗 LINKS MENTIONED:

🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

Ready to build a business that supports your real life? In this episode, I chat with Sasia Lile, a retired trauma therapist turned resilience coach for entrepreneurial moms. With over 15 years of experience in CBT and feminist theory, Sasia shares why traditional mindset work often misses the mark — and how to actually rewire your beliefs and honor your capacity. We explore burnout, nervous system regulation, and the internal shifts needed to run a soul-led business without burning out. Whether you’re navigating self-doubt or chasing “perfect,” this conversation is packed with perspective-shifting gems to help you show up with more confidence, curiosity, and compassion.

Today you will hear:

• Why burnout isn’t about time, but about conditioning — and how to recognize subtle signs before you hit a wall.
• Sasia’s “story framework” for rewiring thoughts and supporting yourself through fear, perfectionism, and old patterns.
• Practical strategies to align your business with your energy, from flexible scheduling to rituals that restore your nervous system.
• How to step into your role as CEO, own your expertise, and let go of the pressure to do it all perfectly.
• A simple, fun breathwork exercise (hello, cookie breathing!) to calm your nervous system anytime, anywhere.

CONNECT WITH SASIA:

Website: www.afireflowerblooms.com

Instagram: @afireflowerblooms

The Confidence Calibration Kit: www.afireflowerblooms.com/cck

🔗 LINKS MENTIONED:

🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!