If you’ve ever struggled to explain what you do without rambling, it’s not because you’re unclear on your expertise, it’s because you haven’t defined your distinctive edge.

In this episode, I sit down with business strategist Megan Yelaney, creator of the Distinctive Edge framework, to unpack what actually makes you different in a crowded market and how to turn that clarity into real demand, confidence, and sustainable business growth.

We talk about what a signature framework really is (and what it’s not), why so many established female entrepreneurs accidentally blend in despite having incredible results, and how to articulate your unique approach in a way that attracts aligned clients without working more hours or hustling harder.

We also get real about building a life-first business in a full season of life. From twin mom realities to managing mental load and protecting presence, this conversation with Megan Yelaney bridges strategy and sustainability in a way that feels grounded and honest.

If you’re ready to stop sounding like everyone else and start owning what makes you different, this episode will help you clarify your message and simplify your growth.

Today you’ll hear:

• 04:52 – What building a life-first business actually looks like in this season (and why presence matters more than hours worked)
• 07:18 – The hidden reason you can’t “turn work off” and how to mentally separate business from life
• 10:41 – What a distinctive edge really is (and why caring more isn’t differentiation)
• 14:22 – Why established women entrepreneurs accidentally blend in, even when they’re highly skilled
• 18:09 – How to identify the patterns and perspectives that make your work uniquely powerful
• 22:37 – Turning your natural process into a signature framework you can articulate clearly
• 27:48 – The difference between storytelling that connects and storytelling that converts
• 31:55 – How clarity increases demand without increasing workload
• 36:12 – What to do when life is “life-ing” and you still need to show up in your business
• 40:26 – Why sustainable business growth starts with positioning, not more content

Connect with Megan:

Website: www.meganyelaney.com

Instagram: @meganyelaney

FREE Resource: https://meganyelaney.com/business-story-blueprint

🔗 LINKS MENTIONED:

👉 Join the Anti-Social Reset Challenge →www.hollymariehaynes.com/reset (starting March 3rd, 2026)

🎙️ Listen to the Ditch the Social Drama Workshop and Private Podcast → www.hollymariehaynes.com/workshop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

In this week’s pep talk, I am sharing why we are bringing back a three-day challenge for our spring launch, what makes a challenge actually work right now, and how to design one that creates real momentum instead of more noise.

In today’s episode, I share:

• 03:58 – Why challenges are making a comeback and what people actually need in this season
• 06:00 – The shift from “watch and learn” to “move and implement”
• 08:01 – What most challenges get wrong and how to design one that delivers real wins
• 10:59 – How to create a sign-up incentive that drives commitment, not just clicks
• 12:26 – Why timeliness and seasonality matter more than evergreen right now
• 14:26 – Adding fun, accountability, and community without creating chaos
• 16:45 – The intentional decision to make this challenge paid and why commitment changes everything
• 20:55 – Teaching micro partnerships as a sustainable alternative to social media
• 25:22 – Day one: the reset, stepping away from social, and auditing what’s actually working
• 28:26 – Day two: mapping visibility, nurture, and conversion into a clear strategy
• 29:11 – Day three: implementation, execution, and building momentum you can actually sustain

🔗 LINKS MENTIONED:

👉 Join the Anti-Social Reset Challenge →www.hollymariehaynes.com/reset (starting March 3rd, 2026)

🎙️ Listen to the Ditch the Social Drama Workshop and Private Podcast → www.hollymariehaynes.com/workshop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

Sometimes it’s not that you’re doing anything “wrong” with money, it’s that you’re operating from patterns you never consciously chose.

In this episode, I sit down with Jamie Berman, a master certified money coach with a background in spiritual psychology, to unpack why money can feel heavy even when your business is working. Together, we explore how subconscious beliefs, inherited scarcity, and hustle-driven identity quietly shape the way we earn, receive, and relate to money.

Jamie shares a grounded, practical approach to manifestation that goes far beyond affirmations, helping us shift from forcing outcomes to trusting ourselves, our timing, and our capacity to receive. This conversation is about expanding financially without burning out, betraying your values, or abandoning ease.

If you’ve ever felt like you want more financially but refuse to hustle harder to get it, this episode will help you reframe what’s possible and how it actually arrives.

Today you’ll hear:

• 03:16 – What building a life-first business really means and why business is only one slice of the pie
• 05:58 – Why your current money identity isn’t factual and how it was formed before age eight
• 08:00 – How to treat manifestation like a one-year experiment instead of a lifelong commitment
• 10:17 – The “It Is Done” practice and how shifting from longing to knowing changes everything
• 13:16 – Why manifestation is a daily practice, not a one-time vision board
• 15:36 – Releasing guilt around making money and why women earning more benefits everyone
• 18:08 – The difference between forcing outcomes and trusting aligned action
• 20:43 – Why ease, fun, and relaxation can actually increase income
• 22:49 – How to use mantras without bypassing disbelief or nervous system resistance
• 23:23 – What leaning into your zone of genius looks like in this season

Connect with Jamie:

Instagram: @jamieberman_

Website: https://jamieberman.com

Free Manifestation for Business Workbook: https://jamieberman.kit.com/8647598379

🔗 LINKS MENTIONED:

👉 Join the Anti-Social Reset Challenge →www.hollymariehaynes.com/reset (starting March 3rd, 2026)

🎙️ Listen to the Ditch the Social Drama Workshop and Private Podcast → www.hollymariehaynes.com/workshop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

In this week’s pep talk, I am sharing the origin story behind the business, the podcast, and the life-first philosophy that shaped everything, why it didn’t start polished or planned, and how small, aligned decisions built something sustainable over time.

In today’s episode, I share:

• 01:48 – Why it took 600 episodes to finally tell the origin story
• 03:36 – How the podcast became the anchor for the entire business
• 05:36 – The Jenny’s Ice Cream moment that changed how I thought about impact and work
• 07:15 – What the “bus stop dream” is and why it became the real metric for success
• 09:47 – Starting a business in the margins while working full-time and raising twins
• 12:01 – How the pandemic forced a life-first business model before it was trendy
• 14:10 – Why community beat courses and shaped the direction of the business
• 16:08 – Making the leap from corporate with clarity, support, and imperfect timing
• 18:56 – Building systems around energy, capacity, and real life
• 21:01 – Why SEO, relationships, and the podcast outperform constant visibility
• 24:15 – Hiring specialists instead of trying to do everything yourself
• 26:48 – Using AI as a support tool without losing voice or humanity
• 29:13 – Three prompts to define your own bus stop dream and non-negotiables

🔗 LINKS MENTIONED:

👉 Join the Anti-Social Reset Challenge →www.hollymariehaynes.com/reset (starting March 3rd, 2026)

🎙️ Listen to the Ditch the Social Drama Workshop and Private Podcast → www.hollymariehaynes.com/workshop (after March 3rd, 2026)

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

What if “having it all” isn’t about balance at all—but about intention, seasonality, and letting different parts of yourself take the lead at different times?

In this special crossover episode, Stephanie from the Capture Your Confidence Podcast joins me alongside our guest Amanda Goetz, CEO of Girlboss. Together, we unpack ambition, identity, and the invisible pressure women carry to be everything to everyone—at the same time.

Amanda shares the frameworks behind her “life-first” philosophy, including why ambition doesn’t have to be one-dimensional, how to move between roles without burnout, and the mindset shifts that helped her redefine success across motherhood, leadership, partnership, and personal fulfillment. This conversation is equal parts validating, practical, and permission-giving—for anyone navigating growth without wanting to lose themselves in the process.

If you’ve ever felt torn between who you are at work and who you are at home—or wondered why rest still feels so hard to claim—this episode will help you see your life through a more compassionate, sustainable lens.

Today you’ll hear:

• 03:43 – What a true life-first business looks like in this season of Amanda’s life
• 07:49 – The moment she realized her version of success no longer fit—and needed to change
• 12:06 – Why ambition isn’t one-dimensional and how seasons determine what’s on the “front burner”
• 17:49 – How to create hierarchy between roles instead of trying to be everything at once
• 19:05 – The ART of Transition: awareness, ritual, and protecting your focus between roles
• 23:14 – Why “commute rituals” matter—especially when you work from home
• 27:20 – How Amanda protects joy, fun, and levity without abandoning ambition
• 33:06 – The concept of a “minimally viable day” and letting B-minus be enough
• 38:41 – Defining toxic grit and why hustle without intention leads to burnout
• 39:22 – The truth about rest, productivity, and what endurance has taught her about sustainability

Connect with Amanda:

Website - https://www.amandagoetz.com/

Life's a Game Newsletter - https://amandagoetz.kit.com/posts

Toxic Grit - https://amzn.to/4jEXk8A

Connect with Whitney & Stephanie:

Email: captureyourconfidencepodcast@gmail.com

Stephanie IG: @_stephanie_hanna_

The Other 85: https://theother85.net/

Whitney IG: @whitneyabraham

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

In this week’s pep talk, I am sharing a behind-the-scenes look at what we’re actually prioritizing right now—why a slower start isn’t a setback, and how refining your focus, energy, and systems can lead to more aligned, sustainable growth. This episode is an invitation to stop forcing momentum and start building a business that works with your life, not against it.

In today’s episode, I share:

• 01:48 – Why a slow, messy start to the year can be exactly what you need
• 03:36 – What a “becoming year” really looks like when you stop setting rigid goals
• 05:36 – Why energy and health became the first non-negotiable investment
• 07:07 – The power of choosing one fun, life-giving focus instead of a long resolution list
• 09:13 – Why podcasting remains the anchor platform and center of the business
• 10:45 – How SEO and evergreen content support growth without constant visibility
• 12:06 – Building a human-first sales system rooted in relationships and follow-up
• 13:26 – Why community and micro-partnerships are replacing hustle-driven marketing
• 15:09 – How AI is being used as support, not a replacement, for creativity and voice
• 17:47 – Why hiring specialists (not doing everything yourself) protects your time and energy
• 19:29 – Letting branding, creativity, and travel be part of a sustainable business rhythm
• 22:15 – Three grounding questions to help you choose your anchor, background systems, and what to stop forcing

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

If you’ve ever wondered whether speaking could actually turn into income—or questioned if your story is “big enough” to share—this episode will change the way you see your voice and your potential.

In this conversation, I sit down with bestselling author and keynote speaker Jess Ekstrom to talk about how entrepreneurs can use speaking and thought leadership to build confidence, visibility, and sustainable income. We discuss what it really looks like to grow a business while balancing family and travel, how to confidently charge for your expertise, and why speaking has become one of the most powerful authority-building tools in Jess’s business.

Jess also shares the mindset shift that helps entrepreneurs move past self-doubt, step into leadership, and turn their voice into an income stream—without burnout or chasing constant visibility.

If you’re an entrepreneur curious about speaking, personal branding, or building authority in a way that aligns with your life and values, this episode will help you see that you already have what it takes to get started.

Today you’ll hear:

• 03:35 – What a life-first business looks like for Jess in this season of motherhood
• 06:10 – How becoming a parent pushed her to finally charge her value as a speaker
• 07:10 – The “Gig Scorecard” she uses to decide which speaking opportunities are truly worth it
• 10:48 – Her process for uncovering the through-line in your story (even if you don’t think you have one)
• 12:56 – The vulnerable moment she started sharing on stage that changed the way audiences connected with her
• 14:48 – Why speaking becomes a launchpad for book deals, media opportunities, and new revenue
• 16:20 – The first step she recommends if you want to start speaking this year
• 19:00 – Her mantra before big events and the mindset shift from spotlight to lighthouse
• 26:11 – The advice she’d give her younger self about evolving, pivoting, and worrying less about what people think

CONNECT WITH JESS:

Website: www.jessekstrom.com

Instagram: @jess_ekstrom

January Speak on Stage Bootcamp: https://micdropworkshop.spiffy.co/a/bootcamp/5805

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

In this episode, I’m sharing why entrepreneurs don’t need a rigid New Year plan for growth—and how a more sustainable approach to planning can create clarity, momentum, and focus without burnout.

We’ll talk about why January doesn’t need to be rushed, how stepping away from internet-driven pressure leads to better decision-making, and what it looks like to set a few clear, grounded non-negotiables instead of an overpacked plan.

If you’re an entrepreneur who wants to plan the new year with intention, protect your energy, and build long-term growth without forcing productivity, this episode will help you slow down, recalibrate, and lead your business in a way that actually works.

In today’s episode, I share:

• 03:48 – Why 2026 feels like a “becoming year” and what the Year of the Horse symbolizes for leadership, clarity, and movement
• 07:18 – How treating January as a recalibration month (not a sprint) changed everything
• 08:48 – Why focusing on non-negotiables matters more than setting big goals or resolutions
• 09:28 – Why the podcast remains the portal and the most aligned anchor in the business
• 10:38 – The power of one simple weekly email and how the Better Together newsletter fits into a sustainable rhythm
• 11:48 – Why committing to one in-person networking event a month creates real momentum and connection
• 12:48 – How the CEO Week schedule provides structure without rigidity (and why No-Meeting Fridays are sacred)
• 14:08 – A simple framework to define your own theme, non-negotiables, and quarterly rhythm
• 16:18 – Permission to stop forcing clarity, trust your boundaries, and let your habits reveal what’s next

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme