In this week's pep talk, I am sharing what’s really working right now—and why more information isn’t the answer your clients are looking for. Instead of DIY overwhelm, buyers in 2025 are craving speed, clarity, and human support.

In today's episode, I share:

• The truth about course completion rates (and what they mean for your offers)
• Why the “fast track” model—expertise + systems + accountability—is converting higher than ever
• Real examples of how service providers, podcasters, and coaches can adapt their offers to deliver quick wins
• Behind-the-scenes of how we rebuilt Anti-Social School™ with AI bots, accountability, and a promise of faster results

🔗 LINKS MENTIONED:

🌟 Explore Intensives → www.hollymariehaynes.com/intensive

🎧 Anti-Social School™ → www.hollymariehaynes.com/antisocial

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

💬 Loved this episode?

Comment below with your biggest takeaway, share it with a business friend, and don’t forget to subscribe for part 2 of this series!

Ever looked at your website or copy and thought, this kind of sounds like me… but not quite? In this episode, I sit down with Laura Kendrick, copy co-conspirator and conversation strategist at Cheeky Copy, to talk all things clarity, copy, and websites that actually convert. Laura shares why clarity is the foundation of messaging that sells, how to think differently about your website so it works harder than you do, and why you can’t just copy and paste someone else’s process and expect results. If you’ve been wanting your marketing to finally feel like you and drive results without the overwhelm, this one’s for you.

Today you’ll hear:

• Why clarity in your messaging, brand voice, and voice of customer research are non-negotiable if you want copy that connects and converts.
• Simple, practical strategies to make your website work behind the scenes—guiding people on a journey that leads to action.
• What to prioritize first when updating your website or launch copy (hint: it’s not always the homepage!).
• The power of asking the right questions at the right time, like “Why did you buy?” to uncover messaging gold.
• How Laura approaches boundaries, rhythms, and resilience in business to create both great copy and a life-first business.

CONNECT WITH LAURA:

Website: www.cheekycopy.co

Instagram: @cheekycopy

LinkedIn: https://www.linkedin.com/in/laura-m-kendrick/

The Clarity Compass: https://www.cheekycopy.co/clarity-compass

🔗 LINKS MENTIONED:

✨Create Your Dream Income Strategy: Free Workshop → www.hollymariehaynes.com/profit

🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's pep talk, I am sharing why quarterly brand photoshoots are one of the most strategic tools I use to scale my business—without the burnout.

In today's episode, I share:

• Why each season is a vibe (and how to capture it in your photos)
• How branded photoshoots force you to update essentials like your Instagram grid, press page, and website
• The personal story of how we used our family suitcases (covered in travel stickers) to highlight our life-first business model—and why those images became the perfect fit for our podcast rebrand
• Tips for props, outfits, and even teaching your partner to capture b-roll video you can use for reels, YouTube intros, and more
• Real-life hacks for making photoshoots fun, intentional, and aligned with your goals

🔗 LINKS MENTIONED:

✨Create Your Dream Income Strategy: Free Workshop → www.hollymariehaynes.com/profit

🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Tired of cookie-cutter marketing that feels like everyone else’s? In this episode, I chat with Nadine Nethery, a copywriter turned customer experience strategist who helps online business owners stand out by delighting their customers in unexpected ways. Nadine pulls back the curtain on the creative strategies she’s used—from website scavenger hunts to audio advent calendars—that not only grow email lists and boost retention but also spark genuine connection. If you’re looking for fresh, memorable ideas to engage your audience without burning out, this conversation is full of inspiration and practical takeaways.

Today you will hear:

• Why customer experience is the most underrated “sales channel” and how it can transform your business.
• Out-of-the-box marketing ideas (like scavenger hunts and private podcasts) that surprise and delight customers while driving real results.
• Nadine’s framework for weaving creativity and strategy into every stage of the customer journey—before, during, and after purchase.
• Simple ways to gamify memberships or communities to keep people engaged and sticking around longer.
• The importance of listening for engagement signals and creating personalized touchpoints that make customers feel valued.

CONNECT WITH NADINE:

Website: https://www.candocontent.com

Instagram: @candocontent

Free Resources:

Mastering CX | The Private Customer Experience Podcast: https://candocontent.thrivecart.com/customer-experience-podcast/?coupon=CRUSHTHERUSH

CAN DO! Tales | The Private Case Study Podcast: https://link.candocontent.com/crush-the-rush

🔗 Links Mentioned:

🎧 Download the Free Ditch the Social Drama Workshop → hollymariehaynes.com/workshop

🌟 Anti-Social School™ → hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow me on Instagram → @thehollymariehaynes

💬 Loved this episode? Share it with a business friend who needs it—and don’t forget to hit subscribe so you never miss a strategy session!

In this week's pep talk, I am sharing the exact process I use inside Anti-Social School™ and the CTR Club to create a simple, aligned content plan that actually moves the needle.

In today's episode, I share:

• How to map content around your sales goals (instead of guessing)
• The 3–4 anchor themes that keep your ideas consistent and easy
• A step-by-step way to map your Q4 calendar without overwhelm
• How I use AI-powered bots to turn ONE idea into blogs, carousels, emails, and podcast scripts—in under 30 seconds

🔗 Links Mentioned:

🎧 Download the Free Ditch the Social Drama Workshop → hollymariehaynes.com/workshop

🌟 Anti-Social School™ → hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow me on Instagram → @thehollymariehaynes

💬 Loved this episode? Share it with a business friend who needs it—and don’t forget to hit subscribe so you never miss a strategy session!

Dreaming of turning your love for travel into something more? In today’s episode, I sit down with Allison Collier, founder of the Collier Travel Collective, who has built a boutique travel agency specializing in creating unforgettable life experiences. Allison shares how she transformed her passion for exploring the world into a thriving business, all while setting boundaries, bringing her family into the work, and redefining what luxury really means. If you’ve ever thought about blending business and lifestyle—or you just want some behind-the-scenes insight into creating stress-free, joy-filled trips—you won’t want to miss this conversation.

Today you will hear:

• How Allison turned her passion for travel into a business after years focused on family, and why energy and enthusiasm were key to getting started.
• The unique approach that makes her stand out in a competitive travel industry—blending logistics, hospitality, and deep client care.
• Why defining “luxury” as time, connection, and peace of mind resonates more than high-end frills.
• Practical strategies for setting boundaries as an entrepreneur and structuring your business around travel.
• Allison’s perspective on why travel is one of the best educational experiences you can give yourself and your family.

CONNECT WITH ALLISON:

Website: https://www.colliertravelcollective.com/

Instagram: @colliertravelcollective

FREE RESOURCE - Destinations We Love in 2025: https://colliertravelcollective.myflodesk.com/2025guideig

🔗 LINKS MENTIONED:

🎟️ Save your seat for the Fall Content + Sales Workshop (Sept. 11) → hollymariehaynes.com/fallworkshop

🎧 Explore Anti-Social School™ and learn how to grow without social media stress → hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who needs a stress-free Q4 plan—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's pep talk, I share why we completely rebuilt our flagship offer and how we quietly launched it grassroots-style with our audience’s help.

In today's episode, I share:

• Why we scrapped our original program and what’s new (brand-new modules, 90 days of support, and AI bots built into every step)
• How we rewrote the entire funnel based on client interviews and the “voice of customer” strategy
• The affiliate program that helped us test the new system without a huge public launch
• What worked—and what you can swipe to refresh your own offer without starting from scratch

🔗 LINKS MENTIONED

💸 Save your seat for the new Ditch the Social Drama Workshop → https://www.hollymariehaynes.com/workshop

🌟 Join the Anti-Social School™ waitlist → hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who’s ready to simplify their client attraction plan and ditch the social drama—and don’t forget to screenshot and tag me so I can cheer you on!

Launching or growing your podcast in 2025? In this episode, I sit down with Cait Howard—founder of Amplify Boutique and the behind-the-scenes editor of this very show—to talk all things podcasting. Cait has helped entrepreneurs launch and grow hundreds of shows, leading to more than 5 million downloads, and she knows what it really takes to create a podcast that works for your business and your life. Together, we dive into the shifts happening in podcasting, from video and SEO to authenticity and monetization, plus how to keep your show sustainable without burning out.

Whether you’re just starting or looking to refresh your podcast, this episode is packed with insights that will help you evolve with the industry and stay ahead of the curve.

Today you will hear:

• The key podcasting trends for 2025—including SEO, video, and bolder positioning—and how to adapt to them.
• Why authenticity matters more than ever, and how “behind-the-scenes” content can strengthen audience trust
• Cait’s perspective on video strategy, YouTube Shorts, and creative ways to repurpose content across platforms.
• How she and her team use AI (including custom GPTs) to streamline production while keeping each client’s unique voice.
• Practical monetization strategies—from affiliates to partnerships to using your podcast as a marketing asset for your own offers.
• Cait’s best advice for new podcasters: why it’s okay to start messy and let your show evolve as you grow.

CONNECT WITH CAIT:

Website: amplifyboutique.com

Instagram: @heycaithoward

Studio Set Up Guide: https://amplifyboutique.com/#studioguide

🔗 LINKS MENTIONED:

🎟️ Save your seat for the Fall Content + Sales Workshop (Sept. 11) → hollymariehaynes.com/fallworkshop

🎧 Explore Anti-Social School™ and learn how to grow without social media stress → hollymariehaynes.com/antisocial

🌎 Website → hollymariehaynes.com

📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who needs a stress-free Q4 plan—and don’t forget to screenshot and tag me so I can cheer you on!