If you’ve ever struggled to explain what you do without rambling, it’s not because you’re unclear on your expertise, it’s because you haven’t defined your distinctive edge.

In this episode, I sit down with business strategist Megan Yelaney, creator of the Distinctive Edge framework, to unpack what actually makes you different in a crowded market and how to turn that clarity into real demand, confidence, and sustainable business growth.

We talk about what a signature framework really is (and what it’s not), why so many established female entrepreneurs accidentally blend in despite having incredible results, and how to articulate your unique approach in a way that attracts aligned clients without working more hours or hustling harder.

We also get real about building a life-first business in a full season of life. From twin mom realities to managing mental load and protecting presence, this conversation with Megan Yelaney bridges strategy and sustainability in a way that feels grounded and honest.

If you’re ready to stop sounding like everyone else and start owning what makes you different, this episode will help you clarify your message and simplify your growth.

Today you’ll hear:

• 04:52 – What building a life-first business actually looks like in this season (and why presence matters more than hours worked)
• 07:18 – The hidden reason you can’t “turn work off” and how to mentally separate business from life
• 10:41 – What a distinctive edge really is (and why caring more isn’t differentiation)
• 14:22 – Why established women entrepreneurs accidentally blend in, even when they’re highly skilled
• 18:09 – How to identify the patterns and perspectives that make your work uniquely powerful
• 22:37 – Turning your natural process into a signature framework you can articulate clearly
• 27:48 – The difference between storytelling that connects and storytelling that converts
• 31:55 – How clarity increases demand without increasing workload
• 36:12 – What to do when life is “life-ing” and you still need to show up in your business
• 40:26 – Why sustainable business growth starts with positioning, not more content

Connect with Megan:

Website: www.meganyelaney.com

Instagram: @meganyelaney

FREE Resource: https://meganyelaney.com/business-story-blueprint

🔗 LINKS MENTIONED:

👉 Join the Anti-Social Reset Challenge →www.hollymariehaynes.com/reset (starting March 3rd, 2026)

🎙️ Listen to the Ditch the Social Drama Workshop and Private Podcast → www.hollymariehaynes.com/workshop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

In this week’s pep talk, I am sharing why we are bringing back a three-day challenge for our spring launch, what makes a challenge actually work right now, and how to design one that creates real momentum instead of more noise.

In today’s episode, I share:

• 03:58 – Why challenges are making a comeback and what people actually need in this season
• 06:00 – The shift from “watch and learn” to “move and implement”
• 08:01 – What most challenges get wrong and how to design one that delivers real wins
• 10:59 – How to create a sign-up incentive that drives commitment, not just clicks
• 12:26 – Why timeliness and seasonality matter more than evergreen right now
• 14:26 – Adding fun, accountability, and community without creating chaos
• 16:45 – The intentional decision to make this challenge paid and why commitment changes everything
• 20:55 – Teaching micro partnerships as a sustainable alternative to social media
• 25:22 – Day one: the reset, stepping away from social, and auditing what’s actually working
• 28:26 – Day two: mapping visibility, nurture, and conversion into a clear strategy
• 29:11 – Day three: implementation, execution, and building momentum you can actually sustain

🔗 LINKS MENTIONED:

👉 Join the Anti-Social Reset Challenge →www.hollymariehaynes.com/reset (starting March 3rd, 2026)

🎙️ Listen to the Ditch the Social Drama Workshop and Private Podcast → www.hollymariehaynes.com/workshop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

Sometimes it’s not that you’re doing anything “wrong” with money, it’s that you’re operating from patterns you never consciously chose.

In this episode, I sit down with Jamie Berman, a master certified money coach with a background in spiritual psychology, to unpack why money can feel heavy even when your business is working. Together, we explore how subconscious beliefs, inherited scarcity, and hustle-driven identity quietly shape the way we earn, receive, and relate to money.

Jamie shares a grounded, practical approach to manifestation that goes far beyond affirmations, helping us shift from forcing outcomes to trusting ourselves, our timing, and our capacity to receive. This conversation is about expanding financially without burning out, betraying your values, or abandoning ease.

If you’ve ever felt like you want more financially but refuse to hustle harder to get it, this episode will help you reframe what’s possible and how it actually arrives.

Today you’ll hear:

• 03:16 – What building a life-first business really means and why business is only one slice of the pie
• 05:58 – Why your current money identity isn’t factual and how it was formed before age eight
• 08:00 – How to treat manifestation like a one-year experiment instead of a lifelong commitment
• 10:17 – The “It Is Done” practice and how shifting from longing to knowing changes everything
• 13:16 – Why manifestation is a daily practice, not a one-time vision board
• 15:36 – Releasing guilt around making money and why women earning more benefits everyone
• 18:08 – The difference between forcing outcomes and trusting aligned action
• 20:43 – Why ease, fun, and relaxation can actually increase income
• 22:49 – How to use mantras without bypassing disbelief or nervous system resistance
• 23:23 – What leaning into your zone of genius looks like in this season

Connect with Jamie:

Instagram: @jamieberman_

Website: https://jamieberman.com

Free Manifestation for Business Workbook: https://jamieberman.kit.com/8647598379

🔗 LINKS MENTIONED:

👉 Join the Anti-Social Reset Challenge →www.hollymariehaynes.com/reset (starting March 3rd, 2026)

🎙️ Listen to the Ditch the Social Drama Workshop and Private Podcast → www.hollymariehaynes.com/workshop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme