Ever wondered how a DVD cover could revolutionize your ad copy? In this episode of Crowdfunding Nerds, Andrew and Sean dive into the art of crafting compelling ads, drawing inspiration from the unexpected world of DVD and Blu-ray covers. Discover how these tiny marketing masterpieces can teach us to captivate audiences with concise, engaging text. Join us as we reminisce about Blockbuster Video's influence on consumer behavior and explore why relying solely on AI for content might not be the best strategy. We discuss the importance of authenticity, the magic of consistent storytelling, and the pitfalls of disjointed art styles in ad campaigns. Plus, learn how to create seamless transitions from ads to landing pages, and the crucial role of pricing and shipping in maintaining customer interest. Tune in for insights that could transform your crowdfunding campaign into an irresistible, immersive experience!

Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business.

Ever wondered how to distinguish genuine supporters from those who might harm your community? We dive into Seth Godin’s intriguing email about "generous stans" versus "cranky fans" and explore the delicate balance of engaging with your audience as partners, not just consumers.

We also take a look at Blizzard Entertainment’s journey with World of Warcraft, illustrating the power of community feedback and adaptation. Plus, Andrew shares personal insights from involving fans in the development of his board game, Deliverance.

Tune in to discover how to foster a thriving fanbase that supports your mission and propels your brand to new heights!

Links to check out!

Seth's Blog 1,000 fans (which sort?) - https://seths.blog/2025/05/user-interaction-design-drives-outcomes/

20 Years of World of Warcraft Meeting Players Where They Are - Ion Hazzikostas, Blizzard- https://www.youtube.com/watch?v=8f223_Km7qc

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

How does sound transform your tabletop RPG experience? In Episode 238 of Crowdfunding Nerds, Andrew and Sean are joined by Niki Wegscheider from TableTone, an app revolutionizing gaming audio. Dive into the world of adaptive audio that syncs with in-game events, creating a richer, more immersive experience. Discover how TableTone's dynamic soundscapes, crafted with a blend of organic sounds, elevate your game by connecting visuals and emotions.

But that's not all! We explore the art of cross-promotion and influencer marketing. Learn how partnerships, like the one with Bob the Worldbuilder, can skyrocket your app downloads and subscriptions. We also tackle the challenges of modern marketing in a privacy-focused world, emphasizing the power of a multi-channel strategy.

Join us for insights on TableTone's future plans, including integration with virtual tabletop systems, and discover how you can collaborate to amplify your game’s audio experience. Tune in now!

What happens when Kickstarter’s Head of Games steps into the Crowdfunding Nerds community for an AMA? Episode 237 of the Crowdfunding Nerds podcast is here to spill the beans! Join your hosts, Andrew and Sean, as they dissect the lively discussion with Asher McClinahan, exploring the 79 comments and 35 to 50 questions that kept the community buzzing.

We dive deep into the art of pre-launch strategies, the magic of email captures, and why sharing your game development journey can turn casual observers into loyal backers. Asher’s top tips for first-time creators are a treasure trove of wisdom, from budgeting for surprises to leveraging playtester insights for marketing.

Curious about Kickstarter's new late pledge system or how to handle multiple unfulfilled projects? We’ve got you covered. Plus, we explore the potential of a rating system for creators and the nuances of Kickstarter's

algorithm. So, tune in and discover how to level up your crowdfunding game with us! Join the conversation and become a part of our vibrant community today!

Ever wondered what it takes to create iconic games like Crash Bandicoot or Jak and Daxter? How about founding your own game studio from scratch? Join us in Episode 233 of the Crowdfunding Nerds podcast as Andrew and Sean sit down with the legendary Bob Rafei, the creative mind behind Big Red Button Entertainment and former art director at Naughty Dog. Bob shares his fascinating journey from shaping the gaming world at Naughty Dog to launching his own studio. We dive into the creative process behind game development, the importance of a "creative north star," and the art of world-building. Bob also reveals the challenges of pitching games, the evolution of game tutorials, and the entrepreneurial spirit needed to thrive in the gaming industry. Ready to level up your understanding of game creation? Tune in for an episode packed with insights, inspiration, and the secrets behind some of the most beloved games. Links to check out! Bob Rafei's Personal Website - https://www.bobrafei.com/ Big Red Butten Entertainment - https://brbent.com/ Bloodlines Concept - https://www.bobrafei.com/bloodlines-concept/

Ever wondered what makes a board game crowdfunding campaign truly successful? In Episode 231 of Crowdfunding Nerds, Andrew and Sean sit down with Chris George from the World Series of Board Gaming and Room and Board YouTube channel to uncover the secrets! How do you attract the right backers while steering clear of those who might not enjoy your game? Chris dives into the art of evaluating campaigns, from dissecting rule books to crafting compelling campaign pages.

Discover why clear communication is key, and how understanding your audience can make or break your campaign. Chris shares invaluable tips on marketing strategies, the power of concise phrases, and the pivotal role of well-structured rule books. Plus, get a glimpse into the vibrant world of board gaming events and how they foster community engagement. Tune in for a treasure trove of insights and connect with Chris for more on the World Series of Board Gaming!

Links to check out!

Room and Board Reviews: https://www.youtube.com/@RoomandBoardReviews

Part 1: https://crowdfundingnerds.com/episode231/

Distilled (Dave Beck) podcast interview: https://crowdfundingnerds.com/episode184/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!