Ever wondered how a DVD cover could revolutionize your ad copy? In this episode of Crowdfunding Nerds, Andrew and Sean dive into the art of crafting compelling ads, drawing inspiration from the unexpected world of DVD and Blu-ray covers. Discover how these tiny marketing masterpieces can teach us to captivate audiences with concise, engaging text. Join us as we reminisce about Blockbuster Video's influence on consumer behavior and explore why relying solely on AI for content might not be the best strategy. We discuss the importance of authenticity, the magic of consistent storytelling, and the pitfalls of disjointed art styles in ad campaigns. Plus, learn how to create seamless transitions from ads to landing pages, and the crucial role of pricing and shipping in maintaining customer interest. Tune in for insights that could transform your crowdfunding campaign into an irresistible, immersive experience!

Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business.

Ever wondered how to distinguish genuine supporters from those who might harm your community? We dive into Seth Godin’s intriguing email about "generous stans" versus "cranky fans" and explore the delicate balance of engaging with your audience as partners, not just consumers.

We also take a look at Blizzard Entertainment’s journey with World of Warcraft, illustrating the power of community feedback and adaptation. Plus, Andrew shares personal insights from involving fans in the development of his board game, Deliverance.

Tune in to discover how to foster a thriving fanbase that supports your mission and propels your brand to new heights!

Links to check out!

Seth's Blog 1,000 fans (which sort?) - https://seths.blog/2025/05/user-interaction-design-drives-outcomes/

20 Years of World of Warcraft Meeting Players Where They Are - Ion Hazzikostas, Blizzard- https://www.youtube.com/watch?v=8f223_Km7qc

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CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

How does sound transform your tabletop RPG experience? In Episode 238 of Crowdfunding Nerds, Andrew and Sean are joined by Niki Wegscheider from TableTone, an app revolutionizing gaming audio. Dive into the world of adaptive audio that syncs with in-game events, creating a richer, more immersive experience. Discover how TableTone's dynamic soundscapes, crafted with a blend of organic sounds, elevate your game by connecting visuals and emotions.

But that's not all! We explore the art of cross-promotion and influencer marketing. Learn how partnerships, like the one with Bob the Worldbuilder, can skyrocket your app downloads and subscriptions. We also tackle the challenges of modern marketing in a privacy-focused world, emphasizing the power of a multi-channel strategy.

Join us for insights on TableTone's future plans, including integration with virtual tabletop systems, and discover how you can collaborate to amplify your game’s audio experience. Tune in now!