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Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7?

In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours.

I'm breaking down 5 practical ways to use AI in your digital products that don't require a tech degree or complicated setups. From simple AI prompts that get your students taking action to creating what's essentially a "clone" of your teaching brain, these strategies help your students get better results while freeing up your time.

My favorite part? These approaches work whether you're selling courses, memberships, or even low-cost digital downloads. And many of the tools I recommend are free or very budget-friendly!

If you've been feeling stretched thin trying to support all your customers or you're looking to improve completion rates in your programs, this episode is packed with ideas you can implement right away, starting with just one strategy that feels right for your business.

Mentioned in this episode:

• Digital Product Growth Lab
• Podcast shownotes: http://destinicopp.com/podcast/student-success-ai-automation

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Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible.

In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework for building digital products while keeping your service clients happy and well-served.

I share the same strategies I've used with hundreds of service providers to help them transition from solely trading time for money to having scalable, passive income streams—without sacrificing their existing business.

You'll discover:

• Why most service providers fail when trying to add digital products (and how to avoid their mistakes)
• A realistic timeline for building your first digital product while maintaining your client load
• The email list growth strategies that work specifically for busy service providers
• My "minimum viable product" approach that gets results without perfectionism

Whether you're a coach, consultant, designer, writer, or any kind of service provider dreaming of more freedom and scalable income, this episode gives you the roadmap you've been looking for.

P.S. If you've been thinking about adding digital products to your business for a while but keep putting it off, this is your sign to finally take action. I promise it's more doable than you think!

Episode Highlights:

• [00:01:00] The compelling reasons to add digital products to your service-based business, including income diversification, scaling your impact, and creating different entry points to work with you.
• [00:04:00] Phase 1: How to grow your email list quickly by leveraging other people's audiences through virtual summits, bundles, newsletter swaps, and podcast appearances.
• [00:07:00] Phase 2: Setting up a tripwire funnel to start monetizing your new email subscribers with low-cost offers that solve specific pain points.
• [00:08:00] Phase 3: Creating a minimum viable version of your signature offer that can fuel your entire digital product growth.
• [00:10:00] Practical time management strategies for balancing service delivery and product creation, including batching similar tasks and implementing a client day model.

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Have you noticed how many online courses sit untouched after purchase?

In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it.

I recently gave my own programs a complete makeover after realizing that people weren't looking for more information – they needed better support and implementation help.

I share the specific changes I made to the Digital Product Growth Lab and Newsletter Profit Club that dramatically improved student results, including private podcast Q&As (goodbye, never-ending group calls!), targeted workshops, and personalized growth plans.

Whether you're offering courses, memberships, or group coaching, this episode will help you understand what modern learners actually want and how to deliver it efficiently (with some AI assistance to make your life easier). Your students will thank you, and you'll wonder why you ever did things the old way!

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This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once.

In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside HobbyScool (with its 28,000+ subscribers) and our various offerings. And I don't hold back on the challenges! I share some of the difficult moments, pivots, and even mistakes I've made along the way.

If you've ever felt torn between different business ideas or wondered how to manage multiple ventures without getting completely overwhelmed, this episode offers both practical strategies and honest reflection.

You'll hear about the exact promotional calendar system I use to plan my entire year, how I make decisions about where to focus my energy, and why I've learned to say "no" to most opportunities that come my way.

What makes this episode special is the balance between strategic systems and genuine vulnerability. I talk openly about launches with zero sales, technical disasters that cost thousands of leads, and moments where I've questioned whether to continue – alongside the structured approaches that have ultimately helped me succeed.

Whether you're currently juggling multiple ventures or simply considering expanding your business horizons, I hope you'll find both encouragement and actionable strategies in this conversation.

P.S. I also share how I run multiple successful businesses with just one main VA - proof that with the right systems in place, you don't need a huge team to accomplish amazing things!

Visit the HelloContent shop today: https://hellocontent.shop/

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Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off?

In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you whether your newsletter is genuinely supporting your business goals.

I'll walk you through:

• The subscriber growth numbers that actually matter (and it's not just total subscribers!)
• How to measure engagement in ways that predict future sales
• Simple ways to track revenue generated directly from your newsletter
• A practical approach to gathering valuable reader feedback
• How to set up a simple tracking dashboard without getting overwhelmed

As a special bonus for listeners, I'm sharing my personal newsletter tracking spreadsheet that you can copy and customize for your own business. No more guessing whether your newsletter strategy is working!

P.S. After listening, I'd love to know which metric you find most valuable for your own newsletter.

Visit the podcast show notes for your Newsletter Tracking Spreadsheet: https://destinicopp.com/podcast/newsletter-metrics

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Ever wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from).

Here's the truth that transformed my own newsletter approach: your newsletter isn't about you. I know, I felt that little sting too when I first realized it! But this mindset shift is exactly what helped me create content that my readers actually look forward to receiving.

In this episode, I break down:

• The five specific "jobs" that successful newsletters perform for readers
• Why getting ultra-specific about your audience changes everything
• A simple 15-minute exercise that will make your newsletter content creation so much easier
• Real examples of how I've applied these principles to the Creators MBA newsletter

If you've been struggling with low open rates or feeling stuck on what to include in your next newsletter, this episode will give you a clear framework to create content that genuinely connects with your readers.

Mentioned in this episode:

• Newsletter Profit Club

Episode Highlights:

• [00:00:54] The harsh but transformative truth: "Your newsletter is not about you"
• [00:01:21] The five core jobs your newsletter can perform for readers
• [00:03:51] Why specificity matters: "When you try to speak to everybody, you're going to end up connecting with no one"
• [00:04:48] A 15-minute exercise to clarify your newsletter's purpose and audience
• [00:05:19] How knowing these two elements makes content creation dramatically easier

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For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time.

In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.

What you'll discover in this episode:

• The surprising reason many service providers (even marketing experts!) struggle to sell their digital products
• Why Abby was giving away valuable intellectual property for free instead of monetizing it
• The simple tech stack change that's already creating momentum in her business
• Our specific strategies for growing her email list by 50% over the next six months
• The accountability system that's helping her commit 10 hours weekly to product revenue growth

This is just the beginning of a six-month journey I'll be sharing with you. Each month, we'll check in with Abby to see what's working, what challenges she's facing, and the real results she's achieving.

If you've been wondering what it's really like to work with a coach on transforming your digital product revenue, or if you're a service provider looking to create more sustainable income beyond client work, this episode will feel like it was made just for you.

Many thanks to Abby for opening up and sharing her journey with us!

Mentioned in this episode:

• Where to learn more about Abby and her offers: Website and LinkedIn
• Abby's free gift - Ask Your Audience
• Digital Product Growth Lab
• Newsletter Profit Club

Episode Highlights:

• [00:01:00] Introducing the six-month coaching experiment with Abby from The Content Experiment and setting expectations for transparency throughout the journey
• [00:03:00] Abby explains her business model as a fractional marketing director, her product offerings, and why she needs accountability to grow her digital product revenue
• [00:05:52] The catalyst for change: Abby shares how client unpredictability impacted her income and why diversification through digital products is crucial
• [00:09:00] Dr. Destiny identifies that Abby has been giving away too much valuable content for free and needs proper funnel structures
• [00:16:00] Strategic discussion on restructuring Abby's offers in Thrivecart to create effective tripwires and upsells

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Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!

In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?

I'll be honest I recently caught myself getting swept up in some opportunities that, after closer examination, wouldn't have moved the needle in my business.

In this episode, I share:

• My personal "Revenue Reality Check" framework for evaluating every opportunity that comes your way
• The exact activities that consistently drive revenue in my business (and how to identify yours)
• A practical method for saying "no" to opportunities that don't align with your revenue goals
• How to run small experiments before committing to major initiatives
• The critical questions to ask before diving into any new business activity

If you've ever felt overwhelmed by all the things you "should" be doing in your business, or if you're working hard but not seeing the financial results you want, this episode is for you.

Episode Highlights:

• [00:03:00] The Revenue Reality Check: Three key questions to ask before diving into any new initiative to determine if it will actually generate revenue.
• [00:04:00] Needle-moving activities: Destiny reveals her top revenue drivers - optimizing her email list and growing it through paid ads and strategic partnerships.
• [00:07:00] The Opportunity Cost Framework: A practical method for evaluating every opportunity based on time investment, financial cost, energy required, and potential alternatives.
• [00:10:00] How to identify your own needle-movers: Steps to analyze your revenue sources and align your time allocation with activities that actually generate money.
• [00:13:00] Saying no strategically: Why declining opportunities that don't directly serve your revenue goals is essential for business growth.