• Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

  • De: Dr. Destini Copp
  • Podcast

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

De: Dr. Destini Copp
  • Resumen

  • Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.

    © 2025 Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
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Episodios
  • 213: Automate Student Success in Your Digital Products with AI
    Apr 29 2025

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    Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7?

    In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours.

    I'm breaking down 5 practical ways to use AI in your digital products that don't require a tech degree or complicated setups. From simple AI prompts that get your students taking action to creating what's essentially a "clone" of your teaching brain, these strategies help your students get better results while freeing up your time.

    My favorite part? These approaches work whether you're selling courses, memberships, or even low-cost digital downloads. And many of the tools I recommend are free or very budget-friendly!

    If you've been feeling stretched thin trying to support all your customers or you're looking to improve completion rates in your programs, this episode is packed with ideas you can implement right away, starting with just one strategy that feels right for your business.

    Mentioned in this episode:

    • Digital Product Growth Lab
    • Podcast shownotes: http://destinicopp.com/podcast/student-success-ai-automation
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    14 m
  • 212: Double Your Revenue Without Doubling Your Client Load
    Apr 23 2025

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    Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible.

    In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework for building digital products while keeping your service clients happy and well-served.

    I share the same strategies I've used with hundreds of service providers to help them transition from solely trading time for money to having scalable, passive income streams—without sacrificing their existing business.

    You'll discover:

    • Why most service providers fail when trying to add digital products (and how to avoid their mistakes)
    • A realistic timeline for building your first digital product while maintaining your client load
    • The email list growth strategies that work specifically for busy service providers
    • My "minimum viable product" approach that gets results without perfectionism

    Whether you're a coach, consultant, designer, writer, or any kind of service provider dreaming of more freedom and scalable income, this episode gives you the roadmap you've been looking for.

    P.S. If you've been thinking about adding digital products to your business for a while but keep putting it off, this is your sign to finally take action. I promise it's more doable than you think!

    Episode Highlights:

    • [00:01:00] The compelling reasons to add digital products to your service-based business, including income diversification, scaling your impact, and creating different entry points to work with you.
    • [00:04:00] Phase 1: How to grow your email list quickly by leveraging other people's audiences through virtual summits, bundles, newsletter swaps, and podcast appearances.
    • [00:07:00] Phase 2: Setting up a tripwire funnel to start monetizing your new email subscribers with low-cost offers that solve specific pain points.
    • [00:08:00] Phase 3: Creating a minimum viable version of your signature offer that can fuel your entire digital product growth.
    • [00:10:00] Practical time management strategies for balancing service delivery and product creation, including batching similar tasks and implementing a client day model.
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    15 m
  • 211: Why Nobody Finishes Online Courses Anymore and How to Fix It
    Apr 16 2025

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    Have you noticed how many online courses sit untouched after purchase?

    In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it.

    I recently gave my own programs a complete makeover after realizing that people weren't looking for more information – they needed better support and implementation help.

    I share the specific changes I made to the Digital Product Growth Lab and Newsletter Profit Club that dramatically improved student results, including private podcast Q&As (goodbye, never-ending group calls!), targeted workshops, and personalized growth plans.

    Whether you're offering courses, memberships, or group coaching, this episode will help you understand what modern learners actually want and how to deliver it efficiently (with some AI assistance to make your life easier). Your students will thank you, and you'll wonder why you ever did things the old way!

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    9 m
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