Creator To Leader | Personal Branding, Visibility, Content Creation & Online Leadership Por arte de portada

Creator To Leader | Personal Branding, Visibility, Content Creation & Online Leadership

De: Eugenia Woo MBA | Digital Marketing Strategist
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  • Resumen

  • Are you struggling to connect with your ideal customers online?

    Are you confused about the most effective way to be seen as a go-to expert in your industry?


    Do you wish there was a simple way to generate demand for her business anchored on your expertise?


    If this is you, you’re in the right place!


    When it comes to scaling online businesses, entrepreneurs often get lost in the crowd, struggling to connect with their best clients. But here's the deal: a digital marketing strategy that positions you as a go-to expert, allows you to lead your industry with confidence, and stand out from the noise.


    And by the way, my not-so-well-kept secret? I happen to LOVE podcasting as the main vehicle for long-form content, to build your authority, AND amplify your impact.

    Hi, I'm Eugenia Woo, but you can call me E!


    For years, I was frustrated, creating content online that only followed trends and random advice I heard on social media. I was hustling hard, creating tons of content without a clear message, and feeling overwhelmed by all the noise on social media. Yes, I had a degree in communications, an MBA in Marketing, and YET… I was still caught up in the content hamster wheel.


    Spoiler alert, standing out online and growing an actual business takes more than just sharing “valuable content”. It’s about sharing impactful content.


    I now work with seasoned entrepreneurs to help them clarify their messaging, craft a powerful digital marketing strategy, and amplify their expertise so they can increase demand for their products and services.


    And most importantly, they’re actually reaching MORE people and impacting more lives. And let me tell you… that is beyond fulfilling.


    In this podcast, I’ll be sharing what I’ve learned as I’ve worked with brands in the top 1% of the podcast charts.


    But since it turns out that magnetic content is only part of the equation, I’ll also share insights on digital marketing strategy designed to position YOU as a thought leader.


    And lastly, I want you to feel confident to show up as YOUR BEST VERSION of leadership. Not emulating the people you admire, but carving your OWN space by being WHO you are.


    How is that possible? With leadership anchored in storytelling (this is one of my favorite areas so I can’t wait for us to dive in!)


    If you’re ready to stand out in a crowded market, connect with your ideal customer, become a thought leader, build credibility and trust, and learn how to tweak your marketing strategy to show up clearly, consistently, and cohesively in your business… this podcast is for you!


    Let's stay connected:


    🖱️Work with me: reachhighermedia.com

    📲Connect on Instagram: instagram.com/eugenia.woo

    📥Email me: contact@eugeniawoo.com
    © 2024 Creator To Leader | Personal Branding, Visibility, Content Creation & Online Leadership
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Episodios
  • 33 | Everything You Need to Know About SEO for Personal Brands with Greg Brooks

    33 | Everything You Need to Know About SEO for Personal Brands with Greg Brooks
    Jun 13 2024

    Send us a Text Message.

    Get ready to nerd out on all things SEO for personal brands and creative entrepreneurs!

    My guest today brings the lessons he learned during his time as a poker player to transform the way we see SEO and digital marketing.

    Greg Brooks, a Partner and the CMO at Search Tides shared his unique perspective on risk when it comes to investing in new marketing technologies, especially when it comes to Search Engine Optimization.

    We chatted about the challenges that smaller businesses face when competing with larger companies and discussed the NEED for niche specialization.

    Here are some key points we discussed:

    • Challenges for smaller businesses when it comes to SEO
    • Building a Personal Brand that can also transition into a scalable business
    • Actual vs. perceived risks in SEO

    This episode is packed with practical advice and unique perspectives that can help you navigate the ever-evolving world of digital marketing. Don't miss out on these valuable insights!

    WATCH MY FREE MASTERCLASS:

    • 3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/

    Let's stay connected:

    🖱️ Work with me: https://masterclass.eugeniawoo.com/

    📲 Let’s connect on Instagram: instagram.com/eugenia.woo

    📥 Email me: contact@eugeniawoo.com


    Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com

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    39 m
  • 32 | 3 Reasons Your Content is Not Getting Noticed During Launches & Promotions (Espresso Episode)

    32 | 3 Reasons Your Content is Not Getting Noticed During Launches & Promotions (Espresso Episode)
    Jun 4 2024

    Send us a Text Message.

    Running launches and marketing campaigns sometimes feels like a complex Monopoly game… filled with strategies and a million pieces to consider.

    And this has probably been you at some point.

    Moment of truth... have you ever poured your heart and soul into a launch, only to hear crickets?

    That’s why today I’m dissecting the anatomy of a launch flop. We’re sharing three key reasons why your content might be missing the mark and, more importantly, how to turn that around.

    Here's a sneak peek of today's episode:

    • Importance of infusing personality into content
    • The significance of having a campaign theme reflecting a foundational message and transformation
    • Identifying reasons why a launch may not resonate with the audience
    • Actionable solutions to issues such as having a clear message, creating a unique campaign theme, and building genuine connections with the audience

    WATCH MY FREE MASTERCLASS:

    • 3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/

    Let's stay connected:

    🖱️ Work with me: https://masterclass.eugeniawoo.com/

    📲 Let’s connect on Instagram: instagram.com/eugenia.woo

    📥 Email me: contact@eugeniawoo.com

    Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com

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    14 m
  • 31 | How Can Personal Style Transform Your Personal Brand Identity with Sophia Rodriguez

    31 | How Can Personal Style Transform Your Personal Brand Identity with Sophia Rodriguez
    May 28 2024

    Send us a Text Message.

    Have you ever considered how your wardrobe could be silently narrating your personal brand's story?

    Today's conversation was with the amazing Sophia Rodriguez, a stylist who transforms everyday attire into powerful statements for entrepreneurs.

    Together, we unraveled the secrets of styling that go beyond mere fashion trends, focusing on how to strategically express your brand's narrative through your clothing choices.

    Sophia shared her insights on the symbiotic relationship between personal branding and wardrobe selection.

    She emphasized that the right outfit can amplify your message and establish your credibility without saying a word.

    With her expert guidance, we explored how to make a lasting impression through style, whether you're stepping in front of a camera for a photo shoot or stepping into a room full of potential clients.

    Here's a sneak peek of today's episode:

    • Importance of style for entrepreneurs and personal brands
    • Impact of appearance on storytelling, mindset, and attracting clients
    • Significance of color in personal branding
    • Relationship between personal style and brand identity
    • Strategies for planning your wardrobe for brand photo shoots to ensure your image is sharp and cohesive.

    Tune in to this episode to learn how to dress in a way that aligns with your brand's core values and message, ensuring that your visual presence is as compelling as your professional prowess.

    Can't wait to hear your thoughts!

    CONNECT WITH SOPHIA:

    • Sophia’s website: https://www.thestylestudio.me/
    • Her Instagram: https://www.instagram.com/thestylestudio.sophia/

    READY TO GO FROM EXPERT TO LEADER?

    • Book some time to talk: https://eugeniawoo.hbportal.co/public/discovery-call

    WATCH MY FREE MASTERCLASS:

    • 3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/

    Let's stay connected:

    🖱️ Work with me: https://masterclass.eugeniawoo.com/

    📲 Let’s connect on Instagram: instagram.com/eugenia.woo

    📥 Email me: contact@eugeniawoo.com


    Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com

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    50 m
Liderazgo Marketing Economía Éxito Personal
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