Creative Control  Por  arte de portada

Creative Control

De: Fast Company
  • Resumen

  • Fast Company's Creative Control is taking a deep dive into the forces that are shaping the creator economy and what it means for its future. As the creator economy continues its rapid expansion, there are issues that deserve a closer look. Topics like who owns what online, where’s the middle class for creators, and what web3 technology will really mean for creators after the hype.
    © Fast Company Magazine | Creative Conversation
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Episodios
  • How Dropout competes in a cutthroat, subscription-streaming market
    Jun 5 2024
    Last September, CollegeHumor rebranded as Dropout. The 25-year old comedy platform made the move after a surge in subscriptions to the company's streaming platform, Dropout TV. After decades of struggling to find profitability, this became the centerpiece of its business model. “Truthfully, as a high school dropout, I never really connected with the brand name CollegeHumor,” said Dropout CEO Sam Reich. "We promised ourselves we would only do away with the name when we felt that Dropout was popular enough to eclipse it, and we feel that time is now.” Since purchasing the company for a whopping $0 in 2020, Reich has prioritized producing long-form improv content, keeping costs low and driving brand awareness through vertical videos on social media networks like TikTok. Dropout currently has 11 active series including its two most popular properties Game Changer and Dimension 20, a series where comedians actually play a live game of Dungeons & Dragons. By the end of this year, they are set to have 15 series including a live comedy special series called Dropout Presents that will launch this summer with a stand-up special from YouTuber Hank Green. The company has also ventured into live event programming for Dimension 20 in partnership with Live Nation, starting with a four-show tour of the U.K. this spring and, most impressively, leading up to a show at Madison Square Garden in January of 2025.
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    1 h y 6 m
  • Why tech bro podcasts are obsessed with alpha men
    May 29 2024
    Last week, an article by ‘Fast Company’ senior writer Ainsley Harris riled up a small but very online part of the tech community. Venture capitalist Marc Andreessen, Elon Musk, Anduril Industries founder Palmer Lucky, Y combinator CEO Garry Tan, and even MrBeast, along with many others, were all reacting to her article, ‘Tech bro podcasts are obsessed with alpha men, and it’s dangerous for the rest of us.’ We talked to Ainsley and had her explain why so many ‘techno-optimists’ fell in love with the Great Man Theory, and how that’s problematic. Then, we spoke to Gamefam founder and CEO Joe Ferencz about the rise of Roblox and Fortnite as brand-engagement platforms and how they use these sandbox games to not only create new virtual worlds, but also to advertise different IPs.
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    1 h y 23 m
  • Perplexity slams Google
    May 22 2024
    By now, we’re used to talking to AI chatbots, and we’re used to googling something to find an answer. Last week, though, Google launched a new feature that combines the two called AI Overviews. The feature—which many users are already trying to turn off—is designed to reduce the number of searches users have to make. But the idea of combining a chatbot, search tool, and encyclopedia has actually been championed and refined by a two-year-old startup called Perplexity. The ambitious startup, which calls itself an Answer Engine, has been funded by the likes of Jeff Bezos and Nvidia. The stakes are high: If Perplexity can pull off its mission, the company could become—according to some—a Google killer. Perplexity’s CEO Aravind Srinivas spoke at our Most Innovative Companies Summit last week, and had some choice words about Google’s new features and the future of his own company. We spoke to executive editor Amy Farley to unpack what he said. Then, we chatted with ‘Fast Company’ senior staff editor Jeff Beer about brand apology ads and E.l.f beauty’s recent study on how there are too many dicks across U.S corporate boards.
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    58 m

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