Is your marketing in your photography business feeling a little stale? In this episode of Cowgirls with Cameras, we share fresh strategies to help photographers stay visible, relevant, and connected in today’s noisy world. From using AI and ChatGPT to boost your online presence, to the timeless power of in-person networking, we cover the modern and traditional tools that actually work. You’ll learn how to fine-tune your website for keywords, strengthen your social profiles, build authentic word-of-mouth buzz, and explore underused channels like voice drops, SMS marketing, and paid social ads. Whether you’re looking to attract more local equestrians or fill your calendar with dream sessions, these tips will give your photography marketing the refresh it needs.

In this episode of Cowgirls with Cameras, we explore current trends in digital marketing for photographers and how to make them work for your business. From nurturing your audience instead of bombarding them, to the shift toward authenticity over perfection on social media, to using content series alongside powerful standalones, you’ll learn practical ways to boost engagement, build trust, and reach new clients. Packed with strategies that blend professionalism with personality, this conversation will help you stand out and stay relevant in today’s fast-changing online world.

In this episode of Cowgirls with Cameras, we’re diving into best practices for working with models in equine photography. From finding the right people through barns, shows, and model calls to setting clear expectations around time, wardrobe, grooming, and image use, we cover everything you need to know to create a smooth, professional, and positive experience. You’ll learn how to communicate clearly before, during, and after a shoot, handle "Time For Photos" versus paid arrangements, put solid agreements in place, and nurture ongoing relationships with great models. Whether you’re building your portfolio, licensing stock imagery, or creating content for clients, these tips will help you work confidently with models and their horses while protecting your business and ensuring a successful collaboration.

In this episode of Cowgirls with Cameras, we’re diving into how working with models can elevate both your photography portfolio and your clients’ marketing. From building a stock image library full of authentic equestrian moments to creating targeted branding campaigns, we share strategies for selecting the right models, planning shoots that reflect your brand, and producing evergreen content that sells year-round. You’ll learn how to fill gaps in your image collection, capture the everyday beauty of horse life, manage agreements and releases, and foster lasting relationships with models who help you tell compelling stories. Whether you’re a professional equine photographer or looking to grow your brand presence, this episode is packed with tips to make your next model collaboration a success.

A huge thank you to Bay Photo Lab for supporting our event! We’ve trusted them for years to make our images and artwork shine with their industry-leading MetalPrints, stunning Wall Displays, handcrafted Albums, and so much more. When we pour our hearts into photographing the perfect moment, we know Bay Photo will deliver—because behind every product is a team of photographers, artists, and craftspeople who truly understand our vision. Learn more Professional Photo Printing Products & Services | Bay Photo Lab

Running a photography business isn’t just about taking great photos, it’s about taking care of yourself too. In this episode of Cowgirls with Cameras, we’re talking about the different kinds of support photographers need to thrive. From hiring the right help for your business, to keeping your mindset in a healthy place, to finding mentorship and community as a photographer, we’ll share practical ways to build a support system that helps you grow without burning out.

In this episode of Cowgirls with Cameras, we’re talking about the what, why, and how of outsourcing for equine photographers. From editing and album design to social media and admin tasks, outsourcing can free up your time so you can focus on the parts of your business you actually love.

Big thanks to Guild Canvas Company for their support of Cowgirls with Cameras. Guild Canvas features a luxury line of museum quality, handmade canvas for portrait artists. We love them!

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We are the dynamic trio of Western adventure photography — and your source for learning the art of equine and outdoor photography. We are versatile professional photographers with very different, yet complimentary skill sets. We strive to help amateur and professional photographers master their craft with creativity and style. Our workshops, retreats, and classes are open, inviting environments by design, so you can feel free to explore fresh perspectives, acquire new skills, and have fun doing it!

In this Cowgirls with Cameras episode, we’re breaking down what to look for when choosing a print vendor for your photography business, especially if you’re selling high-end portrait products, commercial work, or reproduction art. From print quality and packaging to customer service and turnaround time, we’re covering the details that actually matter to equine photographers. Whether you're delivering large-volume marketing prints, museum-quality wall art, or fulfillment options for your art prints, this conversation will help you make informed decisions that align with your brand and elevate your client experience.

Big thank you to our sponsor USB Memory Direct. Learn more about the 70 plus USB styles they have available to photographers. Custom USB Flash Drives With Your Logo

Support your favorite photographer by casting your vote in the 2025 Best of Western Horseman Awards at https://westernhorseman.com/best-of-western-horseman/

In this episode, the Cowgirls with Cameras team jumps into simple ways photographers can start creating video content. From planning with purpose and choosing the right format, to capturing compelling B-roll and editing raw footage into polished stories, Kim, Cara, and Phyllis share practical tips to inspire your video-making dreams. Whether you are adding video to support your photography or dreaming of full storytelling pieces, this episode will help you take the next step. Just get started!