Is your marketing in your photography business feeling a little stale? In this episode of Cowgirls with Cameras, we share fresh strategies to help photographers stay visible, relevant, and connected in today’s noisy world. From using AI and ChatGPT to boost your online presence, to the timeless power of in-person networking, we cover the modern and traditional tools that actually work. You’ll learn how to fine-tune your website for keywords, strengthen your social profiles, build authentic word-of-mouth buzz, and explore underused channels like voice drops, SMS marketing, and paid social ads. Whether you’re looking to attract more local equestrians or fill your calendar with dream sessions, these tips will give your photography marketing the refresh it needs.

In this episode of Cowgirls with Cameras, we explore current trends in digital marketing for photographers and how to make them work for your business. From nurturing your audience instead of bombarding them, to the shift toward authenticity over perfection on social media, to using content series alongside powerful standalones, you’ll learn practical ways to boost engagement, build trust, and reach new clients. Packed with strategies that blend professionalism with personality, this conversation will help you stand out and stay relevant in today’s fast-changing online world.

In this episode of Cowgirls with Cameras, we’re diving into best practices for working with models in equine photography. From finding the right people through barns, shows, and model calls to setting clear expectations around time, wardrobe, grooming, and image use, we cover everything you need to know to create a smooth, professional, and positive experience. You’ll learn how to communicate clearly before, during, and after a shoot, handle "Time For Photos" versus paid arrangements, put solid agreements in place, and nurture ongoing relationships with great models. Whether you’re building your portfolio, licensing stock imagery, or creating content for clients, these tips will help you work confidently with models and their horses while protecting your business and ensuring a successful collaboration.