Counsel to Counsel - Career Advice for Lawyers Podcast Por Stephen Seckler: attorney career marketing and leadership coach arte de portada

Counsel to Counsel - Career Advice for Lawyers

Counsel to Counsel - Career Advice for Lawyers

De: Stephen Seckler: attorney career marketing and leadership coach
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Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal’s Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association’s Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.Stephen Seckler 2022 Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • Episode 161- Managing Law Firms Across the Generations with Daya Naef

    Episode 161- Managing Law Firms Across the Generations with Daya Naef
    Aug 9 2025

    In this episode of Counsel to Counsel, Steve Seckler speaks with attorney, entrepreneur, and legal business strategist Daya Naef, founder of The Success Partner, about how law firms can navigate the generational handoff in leadership. As founding partners prepare to step back, younger attorneys are stepping up—bringing fresh perspectives on technology, especially AI, and new expectations for work-life balance, flexibility, and firm culture.

    Steve and Daya explore

    • The tensions and opportunities between senior and next-generation lawyers
    • Succession planning strategies that work (and those that don’t)
    • Practical ways to start small with AI adoption in law firms
    • How to foster collaboration across generations without alienating either side
    • What younger attorneys value most in today’s legal workplace
    • The evolving role of the billable hour and alternative billing models

    Daya also shares her vision for the law firm of 2030—one that is AI-enabled, flexible, and driven by a clear strategy for sustainability.

    Listen now to learn how your firm can adapt, retain top talent, and thrive in a changing legal landscape.
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    31 m
  • Episode 160- How AI is Disrupting Digital Marketing for Lawyers with Annie Stern

    Episode 160- How AI is Disrupting Digital Marketing for Lawyers with Annie Stern
    Jul 28 2025

    Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era.

    Key Takeaways:

    • AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals.

    • A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility.

    • Traditional SEO isn’t dead but must be complemented by AI-readiness strategies.

    • Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI.

    Resources & Contact:

    Learn more about Annie Stern’s work at RizeUp Media or email her at annie@rizeupmedia.com.
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    36 m
  • Episode 159-How (Not) to Communicate Like a Lawyer

    Episode 159-How (Not) to Communicate Like a Lawyer
    Jul 13 2025

    As lawyers, we are trained to analyze, critique, and mitigate risk — all essential skills in practice. But when we bring that same mindset into our everyday conversations, we can unintentionally undermine connection and trust. In this episode, Stephen Seckler explores how the habits that make us successful advocates can backfire in networking, business development, and even personal relationships.

    Stephen breaks down some of the most common communication traps lawyers fall into:

    • Leading with skepticism instead of curiosity
    • Listening to respond instead of truly listening to understand
    • Correcting others unnecessarily
    • Over-sharing your own experiences instead of showing empathy
    • Over-explaining and focusing too much on procedural detail
    • Turning casual conversations into debates

    Whether you're trying to deepen client relationships, network more effectively, or simply communicate better with colleagues and friends, this episode offers tools to help you become a more impactful and trusted communicator.
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    8 m
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