In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content.

Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance.

We also challenge the belief that a good-looking website automatically performs well, emphasizing the importance of conversions and usability.

From there, we revisit the myth that email marketing is “dead” and reveal why it still delivers some of the highest ROI in the industry.

We also address the idea that more traffic always means more sales, underscoring the need for qualified visitors.

Finally, we confront the fear that AI will replace digital marketers and explain why it’s a tool, not a substitute for strategy and creativity.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

In this episode I sit down with Jen Foster, a Wall Street Journal and USA Today bestselling author, to explore the transformative power of publishing a book as a marketing strategy. Foster, founder of Elite Online Publishing, reveals how professionals can leverage existing content like blog posts and presentations to create impactful books that establish thought leadership and drive business growth.

The conversation delves into the practical aspects of book creation, highlighting innovative techniques such as using transcription tools like Otter.ai to convert spoken content into manuscripts. Foster emphasizes the importance of having a clear purpose for the book, whether it's generating leads, promoting additional services, or positioning oneself as an industry expert. She shares strategies for achieving bestseller status on platforms like Amazon, including creating a targeted launch team and coordinating concentrated book sales within a 24-48 hour window.

Key takeaways include the potential of books to open media opportunities, enhance professional credibility, and create additional revenue streams. Foster advises professionals to focus on their unique expertise, develop compelling narratives around frequently asked questions, and view the book as a strategic marketing tool rather than just a publication. The episode concludes with practical advice for entrepreneurs and business owners looking to use book publishing as a powerful method of professional branding and marketing.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

Video has always been a powerful storytelling tool. It connects emotionally, captures attention, and communicates complex messages with clarity. But now, imagine amplifying that power by combining it with AI. When AI meets video, it becomes a scalable, personalized, and highly engaging media vehicle that can elevate your marketing in ways we’ve never seen before.

That’s the topic of today’s conversation: AI-augmented video production—how it works, what it enables, and why it’s a game-changer for business owners and marketers alike.

To explore this innovative space, I’ve invited Brian Randall, co-founder of VidVictory, a Salt Lake City-based video production company that’s pushing the boundaries of what’s possible with AI and video. Brian and his team have been pioneering the use of AI tools to create high-quality, branded video content at scale—from personalized video snippets to dynamic storytelling that brings your business to life across platforms.

So let’s dive in. Today, Brian will walk us through how AI-augmented video works, what it can do, and how you—whether you’re a small business owner or a marketing leader—can start putting it to use.

You can learn more about Brian and his company here: https://vidvictory.com/

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com