Video has always been a powerful storytelling tool. It connects emotionally, captures attention, and communicates complex messages with clarity. But now, imagine amplifying that power by combining it with AI. When AI meets video, it becomes a scalable, personalized, and highly engaging media vehicle that can elevate your marketing in ways we’ve never seen before.

That’s the topic of today’s conversation: AI-augmented video production—how it works, what it enables, and why it’s a game-changer for business owners and marketers alike.

To explore this innovative space, I’ve invited Brian Randall, co-founder of VidVictory, a Salt Lake City-based video production company that’s pushing the boundaries of what’s possible with AI and video. Brian and his team have been pioneering the use of AI tools to create high-quality, branded video content at scale—from personalized video snippets to dynamic storytelling that brings your business to life across platforms.

So let’s dive in. Today, Brian will walk us through how AI-augmented video works, what it can do, and how you—whether you’re a small business owner or a marketing leader—can start putting it to use.

You can learn more about Brian and his company here: https://vidvictory.com/

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

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Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic.

Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic.

As AIO increases the frequency of “zero-click searches,” many websites are losing valuable traffic that once supported brand awareness and top-of-funnel engagement. Prospects who might have visited your site to learn more now get what they need from the AIO snippet and move on—never reaching your content or discovering your value proposition. This shift, along with the rise of AI-driven tools like Perplexity and ChatGPT, means SEO strategies must evolve to remain visible across multiple platforms.

To adapt, website owners need to focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), build strong author profiles, and optimize content for credibility. Publishing under real names with detailed bios, certifications, and social proof helps establish authority with both users and Google. Additionally, with Google’s latest algorithm prioritizing fast load speeds and mobile UX, site performance has become more critical than ever. Streamline code, compress images, and deliver a seamless mobile experience to stay competitive in this new AI-powered search era.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com

Programmatic advertising isn’t just for the deep-pocketed brands anymore. What was once an exclusive space for large-scale advertisers has become far more accessible, opening the door for small businesses to tap into sophisticated ad strategies without breaking the bank.

Lower entry costs and smarter targeting tools have leveled the playing field—and in this episode, I’m chatting with Jessica Chase, Co-Founder and CEO of Above the Fold, a digital ad agency that lives and breathes programmatic. Jessica unpacks the nuts and bolts of programmatic advertising—what it is, how it functions, and why it matters for small business growth. We dive into the pros, the cons, and the kind of performance you can realistically expect, while also discussing how this tactic can be integrated into a larger digital marketing game plan.

If you’re a small business owner ready to move beyond boosted posts and basic ads, this is a must-listen. You can find Jessica at getabovethefold.com, on TikTok @programmaticads, Instagram and Facebook @getabovethefold, and LinkedIn at linkedin.com/in/programmaticmarketing.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com