E093 - Six Digital Marketing Myths Killing Your ROI

In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content.

Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance.

We also challenge the belief that a good-looking website automatically performs well, emphasizing the importance of conversions and usability.

From there, we revisit the myth that email marketing is “dead” and reveal why it still delivers some of the highest ROI in the industry.

We also address the idea that more traffic always means more sales, underscoring the need for qualified visitors.

Finally, we confront the fear that AI will replace digital marketers and explain why it’s a tool, not a substitute for strategy and creativity.

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