Episodios

  • CCR314: Coffee w/ Kev - Landing six-figure copy gigs
    May 21 2024

    I recently took 25 copywriters through the process of landing a six-figure copywriting gig.

    The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford!

    It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same.

    Here’s what we learned, and what you need to know if you want to land the best gigs in copywriting.

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    32 m
  • CCR313: The Minimum Is Everything with Aaron Winter
    May 7 2024

    How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills?

    In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Financial. Aaron is the hidden-hand mentor behind Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, Mike Abramov, Austin Lee, Sam Woods (and even... David Deutsch?!?).

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    1 h y 5 m
  • CCR312: Creating Unforgettable Customer Journeys with Jason Friedman
    Apr 23 2024

    In this episode, we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight.

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    41 m
  • CCR311: Getting clients to say “Yes!” w/Sara Estes
    Apr 9 2024

    In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her.

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    32 m
  • CCR310: Profit Partnerships w/ Chris Mason
    Mar 19 2024

    Today, we're discussing how freelance copywriters can forge profit partnerships with their clients, as emphasized by Chris Mason, to attain financial stability and success in their work.

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    24 m
  • CCR309: Kevin Rogers is out to save copywriting
    Feb 27 2024

    Today I’m sharing who’s behind the problem (yeah, I’m naming names), and how I hope to change it for copywriters who have “The Goods.”

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    16 m
  • CCR308: Donnie French makes it right
    Feb 13 2024

    Donnie French, a skilled copywriter at Performance Golf, shares insights into his expertise and inspiring journey from prison to guiding inmates in entrepreneurship through copywriting.

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    1 h y 4 m
  • CCR307: Buyer Belief-Shifting with Stephen Hutson
    Jan 23 2024

    My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs.

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    30 m