Copy Chief Radio Podcast Por Kevin Rogers arte de portada

Copy Chief Radio

Copy Chief Radio

De: Kevin Rogers
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Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.Copyright 2025 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • CCR332: From Freelancer to Founder: How Chris Orzechowski Built a Business That Prints Email Profits
    Oct 7 2025

    If you’ve ever hit that wall in your freelance career where you’re booked solid, your income looks good on paper, but somehow you feel stuck, this episode is going to hit you square in the chest.

    Chris Orzechowski is one of the few freelance copywriters who managed to break free from the “busy but broke” trap. He’s written for huge eCommerce brands, trained hundreds of writers through his courses, and built a thriving email agency that lets him do creative work and be home with his kids every night.

    In our conversation, Chris and I dig deep into the real evolution of a freelance copywriter, how to move from surviving on gigs to building something scalable, sustainable, and sane.

    We talk about systems, mindset, and the hard lessons it takes to go from writing words to running a business. But we also talk about what it means to stay a craftsman in a world obsessed with automation and shortcuts.

    This isn’t a “rah-rah hustle” episode, it’s an honest look at how to grow up as a copywriter, stay creative, and actually build a business worth living for.

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    56 m
  • CCR331: Cracking Global Markets with Transcreation Expert, Victoria Franco
    Aug 19 2025

    In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America.

    They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof, and community matter more than ever for Freelance Copywriters and growth teams.

    You’ll hear how Victoria rebuilt Kevin’s offer for the Latin market (with help from Dave Maswery) and the “nuance worker” approach brands need to avoid embarrassing—and costly—misfires.

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    30 m
  • CCR330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story
    Jul 4 2025

    In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They’ll Fight Over It When You’re Dead. Dave’s story is one of relentless curiosity, unwavering faith, and a passion for building things that matter.

    We got deep into how a single leather bag turned into a brand people brag about owning—and why creating something people love starts by solving your own problems. This one’s for anyone who feels that call to build something great from the ground up.

    In this episode, you’ll learn:

    ✅ Why Dave says starting is the most underrated business tactic
    ✅ How to create products people brag about owning
    ✅ Why “success” has nothing to do with your bank account
    ✅ How Saddleback used storytelling to build an insanely loyal fanbase
    ✅ The connection between faith, failure, and craftsmanship

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    58 m
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Fantastic interviews with actual writers in the trenches. Great advice and stories from people succeeding at every level.

The real deal for copywriters

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