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On today’s episode, Darren sits down with David Fraser, founder and CEO of Bunkie Life, to talk about how a simple problem — running out of bedrooms — turned into a national phenomenon.
David shares his journey from building the first bunkie for his family, to pitching on Dragon’s Den, scaling manufacturing across North America, and building a company culture obsessed with connection and customer success.
They also dive into:
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How to grow a company while keeping its heart and values intact
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Lessons from surviving near-bankruptcy and turning it into growth
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How Bunkie Life’s “Win a Bunkie Giveaway” became a marketing goldmine
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Why “Made in Canada” still matters
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Bitcoin, entrepreneurship, and what real wealth means
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Giving back through the Ronald McDonald House partnership
Whether you’re an entrepreneur, dreamer, or family business owner, this episode is packed with inspiration, practical wisdom, and a few laughs along the way!
Show notes:
00:00 - Introduction to David Fraser
00:55 – The origin of Bunkie Life: Solving a family space problem
02:10 – First builds and early growth
05:05 – How Bunkie Life makes assembly easy for anyone
07:00 – The “Made in Canada” mission and why it matters
08:35 – Scaling without losing the heart of the company
09:50 – Creating culture, community, and “the Bunkie Life cult”
13:10 – Solving customer problems before they even happen
16:10 – The near-bankruptcy story and lessons learned
19:00 – The viral Bunkie Giveaway: marketing genius explained
22:20 – Expanding into the U.S. and what’s next for Bunkie Life
27:00 – Wealth, inflation, and the housing market reality
30:00 – Giving back: Bunkie Life + Ronald McDonald House
33:00 – Legacy, family, and building for the next generation
35:10 – Rapid fire: hardest builds, best books, and future outlook
37:20 – Advice for every Canadian entrepreneur
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Thank you for tuning in to this episode. The information contained in this podcast is for informational and entertainment purposes only, and is separate and apart from the wealth coach services provided by Darren Mitchell and Associates, Inc. To its qualified clients, Control and Compound Financial expressly disclaims any and all liability or responsibility for any direct, indirect, incidental or any other damages arising out of any individual's use of this podcast or the information in it.
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