Join host Ian Peterman as he explores the innovative world of sustainable interior design with Cate Brown, founder of Cate Brown Studio. In this episode, Cate discusses her unique journey from interior design to creating luxury sustainable home products by repurposing vintage and damaged high-end garments. Discover how her passion for sustainability and high fashion has led to the development of unique home decor items, pushing the boundaries of traditional interior design and promoting environmental responsibility.

Notable Moments:

• 00:48 Journey Into Sustainable Fashion

• 02:44 Upcycling Luxury Garments Into Home Decor

• 04:21 Repurposing Materials, And Supporting Local Artisans

• 11:50 Fabric Waste Into Home Decor Items Like Pillows And Tote Bags

• 18:31 Fashion Brand Repurposing Luxury Fabrics

About Cate Brown:

Interior designer with a love of fashion and sustainability - created a luxury sustainable homewares brand that creates one-of-a-kind toss pillows for the home from vintage and end-cycle heritage fashion and deadstock textiles. Handcrafted in NYC and Vancouver Canada

Learn more about Cate Brown and Cate Brown Studio:

• https://cate-brown.com/

• https://www.instagram.com/catebrownstudio

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading initiatives in corporate social responsibility (CSR) and sustainable development. Highlights of the conversation include Stephen’s insights the significance of public-private partnerships and his pivotal role in advancing green and blue economy solutions.

Stephen delves into the need for systemic thinking and collaboration across industries to drive sustainable impact. He and Ian explore innovative sustainability projects that address environmental challenges through strategic partnerships and lateral thinking. The episode wraps up with a discussion on the incremental approach to sustainable innovation and the balance of short-term actions with a long-term vision for environmental stewardship.

Notable Moments:

• (1:14) Sustainability and corporate social responsibility with a CEO

• (4:07) Resilience and community development

• (10:50) Innovation in ocean industries and sustainability

• (15:09) Climate change strategies and the need for innovation partnerships

• (19:36) Environmental research and sustainable design

• (24:45) Design and recycling challenges for businesses

• (31:26) Sustainability, innovation, and collaboration in business

• (39:30) The potential benefits and risks of AI

• (46:27) Fostering new industries with cultural awareness

• (50:19) The impact of short-term thinking on sustainability

• (57:10) Balancing short-term with long-term planning

Join Ian and Stephen as they outline the pathway towards a more sustainable and collaboratively driven future, emphasizing the importance of bridging innovation with practical, scalable solutions.

About Stephen Jordan:

Stephen Jordan is the CEO of the Institute for Sustainable Development (ISD). ISD puts together public-

private-partnerships and coalitions to solve environmental, social, and economic challenges.

Learn more about Stephen Jordan and Institute for Sustainable Development:

• www.isdus.org

• https://www.linkedin.com/in/stephen-jordan-7319963/

• https://www.facebook.com/TheInstituteSD

• https://instagram.com/theinstitutesd

• https://x.com/theinstitutesd

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to establishing SUS in 2020, a company dedicated to repurposing plastic waste into functional products. The discussion covers the challenges of sustainability, SUS's unique approach to reusing plastics, and their commitment to ethical production practices. They also highlight the Reborn Initiative, SUS's efforts in refurbishing old bags to donate to those in need, and their upcoming product launches.

Notable Moments:

• (02:06) Recycling Plastic Into Products

• (04:57) Branding And Repurposing Plastic Waste

• (09:01) Sustainable Product Development And Marketing

• (15:55) Materials And Supply Chain Management

• (19:30) Repurposing Materials, Like Polyester And Coffee Burlap Bags

• (24:49) Waste Management In Businesses And Communities

• (29:19) Conscious Design Purpose

Learn more about Taylor Dubose and Sustainable Utilization System LLC (SUS):

At SUS, we use the same plastic that would go into recycling, and turn it into our bags! Together, we can

contribute to preserving our environment and ensuring a cleaner and healthier planet for future generations

• https://www.linkedin.com/in/taylor-dubose-8a7ba991/

• https://www.instagram.com/sus_made

• www.susmade.com

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman on the Conscious Design podcast as he engages with Alejandra Teran, the Chief Purpose Marketing Officer at SAILCARGO INC. They explore SAILCARGO's innovative approach to revolutionizing the shipping industry through zero-emission sailing cargo ships. Alejandra discusses the inception of this eco-friendly initiative, inspired by a desire to combine traditional sailing techniques with modern renewable energy systems. This episode delves into the challenges and advancements in sustainable maritime logistics, the potential of clean shipping, and how SAILCARGO aims to influence global shipping practices positively.

Notable Moments:

• 0:43 Zero Emissions Sailing Cargo Ships

• 4:50 Shipping Using Wind-Powered Vessels

• 8:15 Hydrogen Fuel Cells And Wind Propulsion

• 14:04 Talent Acquisition And Social Impact

• 21:26 Sustainable Shipbuilding And Nonprofit Efforts

About Alejandra Teran:

Alejandra Teran is the Chief Purpose Marketing Officer at SAILCARGO INC. With a profound understanding

of sustainable practices and a passion for maritime innovation, Alejandra contributes her expertise to drive

the company's mission of clean shipping solutions. Her strong background in corporate marketing, coupled

with her commitment to environmental stewardship, enables her to play a pivotal role in Sailcargo's journey

toward revolutionizing the shipping industry.

Learn more about Alejandra Teran and SAILCARGO INC.:

• https://www.sailcargo.inc/

• https://www.linkedin.com/company/sailcargo

• https://www.facebook.com/sailcargo

• https://www.instagram.com/sailcargo

• https://www.youtube.com/channel/UCGuBI8GqmrsDNsx5KBUmXXg

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potential for more sustainable urban development.

Link mentioned: Tallest Full-scale Building Ever Constructed - https://today.ucsd.edu/story/engineers-shake-tallest-full-scale-building-ever-constructed-on-uc-san-diego-earthquake-simulator

Notable Moments:

• 00:44 The Origins and Expansion of Mercer Mass Timber

• 01:59 Sustainable Product Development

• 04:04 Exploring the Future of Prefabrication and Modular Construction

• 06:32 Navigating Standards and Regulations in Timber Construction

• 09:25 Innovating with Mass Timber: From Design to Implementation

• 14:56 The Role of Mass Timber in Urban Development and Housing

• 27:31 The Future of Mass Timber and Sustainable Construction

About Todd Beyreuther

Todd Beyreuther has been with Mercer Mass Timber as its Director of Product for two years. Todd has 23+ years of experience in structural engineering practice, academic research, and mass timber product development. He is an Adjunct Research Professor at WSU Composite Materials and Engineering Center.

About Mercer Mass Timber

Mercer Mass Timber (MMT) is a low-carbon advanced manufacturer of bio-based building materials that empowers communities worldwide to build beautiful, zero-carbon timber buildings. As the largest manufacturer of mass timber in North America, MMT’s people, resources, and technology combine to create built environments that inspire and enable builders, developers, and designers to forge greener, more equitable communities. MMT is backed by Mercer International, one of the world’s largest market pulp producers.

Learn more about Todd Beyreuther and Mercer Mass Timber:

• https://www.linkedin.com/in/toddbeyreuther/

• https://mercermasstimber.com/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.

Notable Moments:

• 00:25 From Shower Thought to Sustainable Solution

• 02:12 Development Journey: Prototyping and Feedback

• 03:36 Exploring Potential: Beyond the Student Market

• 04:57 The Science of Shower Water Recycling

• 06:55 Branding and Market Strategy: Building a Community

• 09:21 Design Insights: Psychology Meets Functionality

• 20:31 Looking Ahead: Commercialization and Impact

About Paramveer Bhachu & Joanna Power:

Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.

Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance.

Learn more about Paramveer Bhachu & Joanna Power and Lylo:

• https://lyloproducts.co.uk/

• https://www.instagram.com/lyloproducts/

• https://www.linkedin.com/company/lyloproducts/

• https://www.linkedin.com/in/pbhachu/

• https://www.linkedin.com/in/joanna-power-ab7b02151/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse consulting background to creating a sustainability-focused brand that makes fun and accessible eco-products like edible straws and biodegradable plates. They explore how Stroodles not only provides sustainable products but also supports businesses in marketing these eco-friendly alternatives effectively. The conversation highlights how small, enjoyable changes can lead to significant environmental impacts, and Maxim shares how he uses his brand to make sustainability fun and engaging.

Notable Moments:

• 0:32 Journey to creating eco-friendly Tableware With Stroodles

• 1:39 Marketing sustainable products with a focus on branding and communication

• 3:50 Sustainable branding and certification for small changes in consumer behavior

• 8:37 Sustainability certification for businesses, focusing on food service providers

• 13:57 Marketing and selling sustainable products to hotels and businesses

• 18:18 Sustainable products and marketing strategies for a business

About Maxim Gelmann:

Maxim is Chief Stroodle at Stroodles Eco Tableware and set out to change the face and perception of sustainability towards showing how fun and easy it can be. He has over 14 years of international strategy consulting and operational and interim management experience across verticals. He has also been a mentor and investor in various ventures across Fashion, FMCG and Food. Most recently he leveraged the brand equity for Stroodles to offer sustainable party bags and a trustmark in form of a sustainability mindset audit that helps companies and events celebrate the (small) changes they are making, shifting the focus away from a tickboxing exercise to tangible changes that educate, spread awareness and thereby leave long lasting impact. He is an enthusiastic, proactive, future oriented, multi-skilled and strongly networked entrepreneur, investor and freelancer with over 14 years of strategy consulting, mentoring, investment and operational and interim management experience across industries.

Learn more about Maxim Gelmann and Stroodles Eco Tableware:

• https://www.linkedin.com/in/maximgelmann/

• stroodles.co.uk

• https://www.facebook.com/stroodles/

• https://www.instagram.com/stroodles/

• https://twitter.com/stroodles_HQ

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes.

How do small businesses adapt and add value in an ever-evolving marketplace? In this inspiring episode, host Ian Peterman sits down with Carl J. Cox, CEO of 40 Strategy, to explore the world of strategic business planning and execution. Carl shares his journey from finance to founding his own company, emphasizing the importance of vision, perseverance, and creating real value. They discuss the challenges and successes in strategic planning, the impact of setting meaningful goals, and adapting to new technologies like AI.

This episode offers invaluable insights for anyone looking to scale their business with strategic precision.

BONUS: Get a free signed copy of Carl’s book by sending an email to carljcox@40strategy.com mentioning that you listened to this episode.

Notable Moments:

• (0:00) Entrepreneurship, leadership, and business growth.

• (3:27) Strategic planning and execution, with a focus on helping clients take the next leap.

• (7:37) Entrepreneurship, overcoming obstacles, and creating value in the work world.

• (12:52) Strategic planning for startups, focusing on long-term goals and leading indicators.

• (18:01) Hiring salespeople and long-term planning for growth.

• (23:24) Adding value and pricing for small businesses in the age of AI.

• (27:33) Strategic planning, adaptability, and mission-oriented thinking.

• (31:27) Strategic planning, technology, and adapting to change.

• (36:07) Strategy development for businesses with a focus on long-term success.

About Carl J. Cox:

Before founding 40 Strategy, Carl led 7 organizations growing from 2x to 7x. Mentored by Fortune 500 executives and researching 300 strategy and leadership books led to developing CAPTAIN Strategy principles applicable across organizations.

Learn more about Carl J. Cox and 40 Strategy:

• https://40strategy.com/

• https://www.linkedin.com/in/carljcox/

• https://www.facebook.com/carl.cox.988

• https://www.instagram.com/carljcox40/

• https://twitter.com/40Strategy

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!