The Pencil That Grows Into a Plant (Yes, Really!)

Meet the world’s first plantable pencil. A pencil you can grow into a plant. 🌱 In this Conscious Design Podcast episode, SproutWorld founder & CEO Michael Stausholm reveals how this simple idea became a global eco brand, selling over 80 million pencils worldwide and expanding into plantable makeup.Michael shares the full journey: from discovering the idea at MIT, to building a certified B-Corp, to redefining what sustainability means for everyday products. Whether you’re an entrepreneur, eco-conscious consumer, or design thinker, this episode shows how a single idea can spark a worldwide movement.🔎 In this episode you’ll learn:What a plantable pencil is and how it worksHow SproutWorld grew from MIT invention to 80M+ sales globallyWhy corporations and consumers are embracing plantable productsThe meaning and impact of B-Corp certificationHow SproutWorld developed plantable eyeliners, brow liners, and lip linersWhy sustainability storytelling builds stronger brandsThe future of eco-innovation and plantable everyday items⏩ Jump to your favorite parts:00:33 Welcome to the Conscious Design Podcast00:49 : Meet Michael Straus: CEO of Sprout World01:09 : The Origin of Plantable Pencils03:27 : Sprout World's Market and Popularity06:48 : Sustainability and Certifications11:02 : Innovative Expansion into Makeup20:33 : The Future of Sprout World32:36 : Conclusion and Contact InformationAbout Michael Stausholm and SproutWorldMichael Stausholm is the Founder & CEO of SproutWorld, the company behind the world’s only patented plantable pencil. What began as a Kickstarter idea by MIT students became a global eco innovation. Today, SproutWorld is a certified B-Corp proving that business can be best for the world, not just in the world.🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 Michael Stausholm and SproutWorldWebsite: https://sproutworld.com/ LinkedIn: https://www.linkedin.com/in/michaelstausholm/ LinkedIn (SproutWorld): https://www.linkedin.com/company/sprout-europe/ Instagram: https://www.instagram.com/michaelstausholm/ Instagram (SproutWorld): https://www.instagram.com/sproutworldofficial/ Facebook: https://www.facebook.com/michael.s.christiansen.9 𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Instagram: / cdesignhaus TikTok: / consciousdesign LinkedIn: / conscious-designhaus X (Twitter): https://x.com/CDesignHaus💬 Question for you: Would you buy plantable makeup or stationery if it was available in your local store? Share in the comments!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!