Sara Nay, CEO of Duct Tape Marketing, reveals how small businesses can break free from marketing overwhelm by creating focused strategies aligned with their business goals. Having consulted thousands of business owners since 2010, Sarah shares her journey from intern to CEO and how the company is evolving its approach in the age of AI.

• Small businesses often burn out trying to "do all things on all channels at all times" without proper tracking
• Marketing works when you have a clear strategy based on business goals and focus on manageable priorities
• The marketing strategy pyramid starts with auditing current efforts before planning new initiatives
• Work in quarterly sprints and allow time for marketing initiatives to show results
• Create "mountaintop metrics" to get a bird's eye view of performance before diving into details
• Use AI to handle repetitive tasks while preserving the human touch in strategic thinking
• SEO is rapidly changing due to AI - focus on answering questions people ask rather than just keywords
• Focus your marketing efforts on areas that light you up and bring you joy

If you're feeling overwhelmed with marketing, you're not alone. Start by identifying your four to six biggest growth priorities and work on those over the next quarter to stay focused and reduce overwhelm.

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Connect and find out more about Duct Tape Marketing here

Connect with Sara Nay on LinkedIn

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Hello from your host, Carol Clegg – your mindset and accountability coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

If you're ready to start prioritizing your own mindset and motivation, take my complimentary “Insights into You” (aka Saboteur discovery assessment” and follow up with a free coaching session to explore your results. Take your assessment here, or visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

Brittany Smith shares her entrepreneurial journey co-founding Jump Ahead Pediatrics with her business partner Janki Patel, from a pivotal meeting with school administrators to celebrating 100 employees and expanding their healthcare staffing business.

• Started as occupational therapists providing clinic services before pivoting to school staffing
• Built their business partnership on trust and complementary working styles
• Balanced business growth while raising three children
• Found self-care in small moments like early morning routines
• Recently hit milestone of 100 employees and expanding into adult healthcare facilities
• Learning to pause and celebrate achievements rather than always focusing on next goals
• Taking small steps every day toward business goals creates meaningful growth over time

Connect with Jump Ahead Pediatrics on Instagram, Facebook, and LinkedIn as they continue to expand their staffing services for schools and healthcare facilities.

Hello from your host, Carol Clegg – your mindset and accountability coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

If you're ready to start prioritizing your own mindset and motivation, take my complimentary “Insights into You” (aka Saboteur discovery assessment” and follow up with a free coaching session to explore your results. Take your assessment here, or visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

In today's digital landscape, podcasting has emerged as a powerful medium for coaches and entrepreneurs looking to build real, authentic connections. It's not just about sharing expertise—it's about creating meaningful relationships with your audience and potential clients in a way that words on a screen often can’t.

In this episode, I'm joined by Demetria Zinga, founder of Soul Podcasting Collective—a boutique agency helping purpose-driven women entrepreneurs launch and grow podcasts with strategy and soul. Demetria shares how podcasting offers a unique opportunity to find and express your authentic voice, blending heart-led storytelling with business-building impact.

Before diving into tech and tools, Demetria emphasizes the importance of the planning phase—getting clear on your message, audience, and purpose. This foundational work sets the stage for a show that not only resonates with listeners but also aligns with your mission.

What You'll Learn in This Episode:

• Why podcasting is an authentic and impactful tool for entrepreneurs
• How to clarify your message and align your podcast with your purpose
• Tips for navigating the early planning stages of podcasting
• What to do when you feel stuck, overwhelmed, or burned out
• The soul behind strategy—and why both matter

Listen to our conversation and get inspired to take your next steps in podcasting.

Connect with Demetria Zinga:

• Visit her website: soulpodcasting.com
• Tune into Soul Podcasting: Listen to the show
• Explore her tools & resources: Podcasting Resources

Hello from your host, Carol Clegg – your mindset and accountability coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

If you're ready to start prioritizing your own mindset and motivation, take my complimentary “Insights into You” (aka Saboteur discovery assessment” and follow up with a free coaching session to explore your results. Take your assessment here, or visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners