Cheryl Einhorn is the founder of Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times to Foreign Policy Magazine, Barron’s and Harvard Business Review.

Ever wonder why some people make decisions easily while you agonize?

Cheryl Einhorn introduces her AREA method that helps counter cognitive biases while expanding knowledge and improving judgment.

• AREA stands for Absolute information, Relative information, Exploration, and Analysis
• Decision-making isn't a solo activity but built on a collaborative backbone
• Cognitive biases like confirmation bias and liking bias narrow our focus and limit effectiveness
• There are five problem-solver profiles: Adventurer, Detective, Listener, Thinker, and Visionary
• Each profile has different strengths and potential blind spots in decision-making
• Understanding different profiles acts as a "trust accelerator" in relationships
• Seeking input from profiles different from your own can help overcome analysis paralysis

Take the free problem-solver profile quiz at app.areamethod.com and learn more about Cheryl's work at areamethod.com. Look for her upcoming book "The Human Edge: Better Decisions in the Age of AI" in spring 2026.

Where to find Cheryl:

Website: https://www.areamethod.com/

Other links: https://app.areamethod.com/

LinkedIn - https://www.linkedin.com/in/cherylstrausseinhorn/

She is the author of three books: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about Problem Solver Profiles and the psychology of decision-making, Problem Solver, Maximizing Your Strengths To Make Better Decisions, was published in the Spring of 2023.

Hello from your host, Carol Clegg – your mindset and accountability coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

If you're ready to start prioritizing your own mindset and motivation, take my complimentary “Insights into You” (aka Saboteur discovery assessment” and follow up with a free coaching session to explore your results. Take your assessment here, or visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

Dorien Morin-van Dam is a seasoned social media strategist with nearly 15 years of experience helping brands grow through smart, sustainable strategies. A Certified Social Media Manager and Agile Marketer, she also consults on AI strategy for small businesses, showing teams how to use AI in marketing responsibly and effectively. Dorien turns organic content and emerging tech into measurable results, speaks internationally, and hosts the Strategy Talks video podcast.

Dorien shares her expertise on creating effective short-form videos that captivate audiences across different social media platforms, revealing the transformation from content creator to storyteller.

She offers valuable insights on platform-specific strategies and the power of immersive retreats for developing video skills in a supportive environment.

• The key transformation happens when you move from "having to create content" to recognizing storytelling opportunities around you

• You don't have to publish everything you create – practice builds confidence and technical skills without pressure

• Focus your primary content creation efforts on the platform giving you the highest ROI, then repurpose strategically

• LinkedIn videos work best at around two minutes and focused on a single tip or idea

• Creating in community accelerates learning through shared "aha moments" and collaborative problem-solving

• AI tools like ChatGPT can serve as strategic thinking partners for solopreneurs developing content plans

Connect with Dorien on LinkedIn, explore upcoming retreats or visit her website at moreinmedia.com to learn more about her social media strategy and AI teaching services.

Where to find Dorien

Website: https://www.moreinmedia.com/

Podcast: https://www.moreinmedia.com/strategytalks

Instagram: https://www.instagram.com/moreinmedia/

LinkedIn - https://www.linkedin.com/in/moreinmedia/

Retreats:

Hello from your host, Carol Clegg – your mindset and accountability coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

If you're ready to start prioritizing your own mindset and motivation, take my complimentary “Insights into You” (aka Saboteur discovery assessment” and follow up with a free coaching session to explore your results. Take your assessment here, or visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

Dawn Krusch, organizational psychologist and leadership development specialist, reveals how mindfulness practices bridge the gap from separateness to togetherness by first understanding ourselves and our own needs. Through her personal experience of receiving a "download" during deep meditation that led to launching Psych Around the Globe, Dawn demonstrates how inner work creates the foundation for meaningful connection with others.

• Between 30,000-50,000 thoughts pass through our minds daily, each transmuted through our emotional center
• Connection begins with understanding yourself, your values, and learning to trust your inner guidance
• Active listening requires being truly present rather than simply waiting for your turn to speak
• Effective communication means recognizing others process your words through their unique experiences
• Self-doubt appears universally across cultures, often from thinking others are more focused on us than they are
• Vulnerability about our mistakes and biases creates pathways for others to connect authentically
• Empathy is a skill that can be continuously developed through practice and curiosity
• Psychological resilience builds in layers through daily practices and self-compassion
• All we truly have is this moment – be proud of yourself for navigating life's challenges

Connect with Dawn at psycharoundtheglobe.org or on LinkedIn

I invite you to share what you're taking away from today's conversation on my LinkedIn page for the podcast called Connect, Inspire, Create. If you're looking for tools to build powerful habits around a lifelong positive mindset, reach out to explore how I can support you as a mindset and accountability coach. Connect with me on LinkedIn at Carol Clegg or visit carolclegg.com.

Hello from your host, Carol Clegg – your mindset and accountability coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

If you're ready to start prioritizing your own mindset and motivation, take my complimentary “Insights into You” (aka Saboteur discovery assessment” and follow up with a free coaching session to explore your results. Take your assessment here, or visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners