Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice.

We start by dismantling the half-page “ideal client” myth and replace it with psychographics and lived context—beliefs, pressures, and change moments that drive decisions.

Rachel lays out the four essentials behind every sale

right thing, right person, right time, right way

and explains why you only control a couple of them.

• shifting from demographics to psychographics
• the four rights and why control is limited
• positioning that states what it is and why it matters
• storytelling as a memory and trust tool
• AI as research and drafting support, not a crutch

To connect with Rachel Allen:

https://www.linkedin.com/in/rachelallenwrites/

https://instagram.com/boltfromthebluecopywriting

Website: https://www.boltfromthebluecopywriting.com/

Hello from your host, Carol Clegg – your accountability business coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

Visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

What if burnout isn’t just about toxic workloads—but about the passions you love most? We sit down with burnout prevention specialist and self-care strategist Daniela Wolfe to unpack why going all in on your business, family, or mission can secretly drain your energy when boundaries fade. With clear stories and science-backed tips, Daniela shows how small, daily shifts keep your inner fire bright without burning you out.

• Burnout arising from passions without boundaries
• Stress vs burnout explained with a bonfire analogy
• Self-care as daily necessity using eight pillars
• One-minute practices to lower stress and build momentum
• Mindset reframes and creating new neural pathways
• Time planning with priorities and buffer space
• Boundaries as freedom and clearer availability
• Grace, tiny steps, and sustainable habits

Connect with Daniela Wolfe

Free quiz for being on the brink of burnout

Website - https://www.bestdlife.com/

LinkedIn

Instagram

Podcast Best D Life

Hello from your host, Carol Clegg – your accountability business coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

Visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

What if the simplest boundary—phone away, head up—could be the lever that changes your work, your relationships, and your peace of mind? I am chatting to speaker and community strategist Kelsey Green to unpack digital minimalism without the guilt trip, exploring how small, repeatable choices create space for deep work and genuine connection.

Your attention is your edge; let’s protect it together.

We explore how intentional digital boundaries can restore focus, lift creative energy and rebuild in‑person community. Kelsey Green shares tools, stories and a simple structure that turns good intentions into repeatable habits and meaningful progress.

• digital minimalism as a path to focus and calm
• the dopamine cost of constant scrolling and pings
• simple baby steps like phone out of sight and screen‑free blocks
• evenings and mornings as anchors for deep work
• rebuilding in‑person community and conversation skills
• parasocial relationships versus real friendships
• accountability as fuel for consistency and momentum
• Summit in Six: community, accountability and focus to finish big goals

https://www.kelseylgreen.com/Summit-In-Six

Summit in Six is a six-month, high-accountability mastermind for women entrepreneurs and creators. Each participant commits to one bold goal, like launching a podcast, writing a book, or starting a business, and achieves it through structure, support, and a force-multiplier community. The program includes twice-monthly group calls, momentum bonuses, and ongoing support to keep momentum high.

Where to find Kelsey

Website: https://www.kelseylgreen.com/

https://www.instagram.com/kelseylgreen/

https://www.linkedin.com/in/kelseylgreen

Hello from your host, Carol Clegg – your accountability business coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

Visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners