Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting Podcast Por Kimberly Spencer | Master NLP Performance Coach for Entrepreneurs CEO of Communication Queens TEDx Speaker Author and Entrepreneur for 17+ years arte de portada

Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting

Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting

De: Kimberly Spencer | Master NLP Performance Coach for Entrepreneurs CEO of Communication Queens TEDx Speaker Author and Entrepreneur for 17+ years
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Welcome to Communication Queens, the podcast for service-based entrepreneurs, creatives, coaches, and consultants who want to hone their storytelling craft and oratory skillset and leverage podcasting as a form of lead generation. Our mission is to help you get booked on podcast interviews as a guest, share your story in a way that connects, serves, and sells, and ultimately grow your business through the power of podcasting. Each episode, your host Kimberly Spencer, and her guests will share actionable tips and strategies for optimizing your communication skills, crafting compelling stories, and networking with podcast hosts to secure high-value interview opportunities. From live coaching to eliminate any subconscious blocks to your voice or just create more cohesiveness and impact with your story, to interviews with Global Top 100 Podcasters, and 7-figure CEOs, we bring on expert guests from a variety of industries to share their insights and experiences, and to inspire you to take your podcasting game to the next level. Whether you're a seasoned podcast guest or just getting started, Communication Queens is the go-to resource for mastering the art of communication and leveraging podcasting as a lead generation tool. Join us each week as we share our knowledge, expertise, and passion for helping service-based entrepreneurs succeed in the world of podcasting. Subscribe now and let's dive in! Follow us on Youtube @communicationqueens and on Instagram at @communicationqueensagency© Communication Queens, LLC Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Frugalpreneur Method: #MicDrop Podcast Marketing Strategies That Actually Work in 2025 with Sarah St John

    The Frugalpreneur Method: #MicDrop Podcast Marketing Strategies That Actually Work in 2025 with Sarah St John
    Jul 29 2025

    Keywords

    podcasting, marketing, entrepreneurship, Frugalpreneur, podcast growth, networking, podcasting community, podcast marketing agency, podcasting tips, podcast success



    Summary

    In this engaging conversation, the hosts discuss the intricacies of podcast marketing, the importance of building relationships within the podcasting community, and the journey of the Frugalpreneur podcast. They explore the challenges faced by podcasters, the significance of investing in quality equipment and networking opportunities, and the value of sharing personal stories and failures. The discussion highlights the supportive nature of the podcasting industry and the potential for growth and collaboration among podcasters.

    Sarah talks about podcast marketing, and the things that podcasters typically get wrong. She explains that simply sharing the podcast on social media is not enough, and that there are other ways to reach a podcast audience, such as paid ads, collaborations, and podcast guesting. She also shares her own experience with starting her podcast, The Frugalpreneur, and how it unexpectedly became a top 200 podcast in the entrepreneurship category.

    Sarah emphasizes the importance of enjoying the process and not being obsessed with rankings They discuss the impact of being in the Apple Podcast essentials list, and how it can increase visibility and listenership. Sarah shares her checklist for creating eye-catching cover art, such as bold colors and a focused design that stands out while scrolling through podcast apps. They also talk about the power of relationships and credibility that come with having a successful podcast. They brainstorm ways to further use the podcast to market the Frugalpreneur brand and services, including creating a mini-series and potentially getting into the New Forget budgeting strategy.

    The guest, Sarah, is from the Podcast Marketing Agency, and she talks about her journey in the podcast industry and how she helps podcasters market and grow their shows. She discusses the importance of networking and building relationships in the industry, as well as investing in conferences and high-quality equipment. Sarah also talks about the collaboration vs. competition mentality in the podcast industry and how that can help podcasters grow.




    Takeaways

    Podcasters often underestimate the importance of marketing beyond social media.

    Paid advertising in podcast directories can yield better results than social media alone.

    Networking at podcast conferences is invaluable for building relationships and growing your podcast.

    The Frugalpreneur podcast started as a marketing tool for a book but became a successful venture on its own.

    The podcasting community is generally supportive and collaborative rather than competitive.

    Cover art and podcast titles play a crucial role in attracting listeners.

    Investing in quality equipment, like a good microphone, is essential for podcast success.

    Sharing personal stories and failures can create deeper connections with listeners.

    Creating a mini-series can be a great way to explore new topics without committing to a full podcast.

    The journey of podcasting can lead to unexpected opportunities and growth.



    Sound bites

    "What do podcasters get wrong in their marketing?"

    "Invest in podcast conferences for networking."

    "The power of the podcast can be exponential."



    Chapters

    00:00 Introduction and Technical Difficulties

    00:00 The Importance of Podcast Marketing

    02:21 Building Relationships in Podcasting

    10:47 The Journey of Frugalpreneur

    19:28 Navigating Challenges and Failures

    27:31 Investing in Your Podcast

    32:29 Conclusion and Key Takeaways

    35:37 ENDING - Communication Queens (1).mp4
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    39 m
  • Turn One Hour into $100K: The Leverage Power of Guest Podcasting

    Turn One Hour into $100K: The Leverage Power of Guest Podcasting
    Jun 20 2025
    Imagine turning a single podcast guest spot into the kind of impact most business owners dream of—visibility, clients, cash, and credibility, all rolled into one mic drop moment. In this episode of Communication Queen, Kimberly Spencer takes you behind the scenes of how transformational leaders leverage guest podcasting to build their brand and bottom line without burning out on paid ads or endless social media hustle. You’ll discover how guest podcasting isn’t just another marketing tactic—it’s your ticket to amplifying your voice, making your message magnetic, and forming relationships that open doors to speaking gigs, partnerships, and high-ticket clients. Kimberly shares the story of how a single standout guest appearance can create a ripple effect of referrals, collaborations, and recurring visibility—without chasing algorithms or ad budgets. Whether you’re a visionary entrepreneur, speaker, or service provider ready to scale your impact, this episode gives you the roadmap to turn your story into strategy. Learn how to identify the right shows, dazzle hosts, and become the guest they can’t stop raving about. 👑 Ready to make your voice heard AND bankable? Tune in, Queen, and step into your spotlight. 📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur 😎Discover how to get booked on the TOP 5% of podcasts to leverage podcast interviews for lead generation for your business owners, founders, podcasters, and authors. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts Enjoy, sovereigns! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube. What You’ll Learn in this Episode: 🎙 The True Power of Guest Podcasting You’ll learn why guest podcasting is not just another marketing tactic—it’s a proven strategy to gain instant visibility, credibility, and clients by borrowing the trust that podcast hosts have built with their audience. 💡 How One Interview Can Ripple Into Massive Opportunity Discover how a single guest podcast appearance can create a ripple effect—leading to speaking gigs, partnerships, referrals, and multiple touchpoints of visibility without constant effort. ⚡ The Secret to Leverage Like a Leader Find out how visionary entrepreneurs use leverage—of time, relationships, and platforms—to create exponential returns on a single hour of their time. 🛑 Why You Should Stop Chasing Algorithms You’ll gain clarity on why the social media content treadmill and endless ad spend often deliver less ROI than showing up once on the right podcast. 🔑 Actionable Steps to Get Booked on Top Podcasts Kimberly shares how you can craft a guest podcasting strategy that puts you in the top 5% of shows and builds a $100K profit plan—without burnout or wasted effort. ❤️ The Mindset Shift That Turns Your Story Into Strategy You’ll be inspired to see your voice and story as your greatest business asset—and learn how to share it in a way that resonates, builds trust, and drives results. 👑 Bottom line? You’ll learn how to stop hustling for attention and start attracting opportunities that grow your impact and income—by simply leveraging the power of your voice. 💥 Ready to step into your mic drop moment? This episode is your blueprint Quotes: “Great leaders know how to leverage their time, money, and resources for exponential returns.” ~ Kimberly Spencer “Stop chasing likes—start leveraging your voice.” ~ Kimberly Spencer “Your voice, your story, your genius—that’s what makes you unforgettable on a podcast.” ~ Kimberly Spencer Moments of Note: 00:00 – The #1 Smartest Way to Generate Revenue Without Ads Discover how guest podcasting beats paid ads at building your business faster and smarter. 01:10 – The Book That Started a Podcasting Revolution How Make Every Podcast Want You became the guide to landing dream podcast interviews. 02:00 – Welcome to Communication Queens: Transform Your Story Into Strategy Kimberly Spencer introduces the show’s mission and how transformational storytelling builds your brand. 03:00 – The Real Difference Between Leaders Who Scale and Those Who Stall Why leverage is the secret sauce for leaders who grow visibility and revenue. 04:05 – How Guest Podcasting Gives You Massive Visibility (and Why It Works) Learn how podcast guesting puts you in front of engaged audiences ready to listen and buy. 05:30 – Borrowing Trust: The Secret Power of Guest Podcasting Why guest podcasting’s biggest strength is tapping into the trust podcast hosts already have with their audience. 06:45 – The Ripple Effect of One Great Interview: Real Success Stories ...
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    10 m
  • "Women's Empowerment" is OUT for Pitches in 2025

    "Women's Empowerment" is OUT for Pitches in 2025
    Jun 17 2025
    PSA: “Empowering women” is NOT a podcast pitch strategy—it’s a mission without a magnet. In this fierce and fire-breathing episode of Communication Queen, Kimberly Spencer pulls back the curtain on why that overused buzzphrase just won’t cut it anymore—and what you need to lead with instead. Kimberly isn’t just throwing shade—she’s lighting up your path to getting booked on top-ranked podcasts that actually convert. Sharing spicy truth bombs from her own inbox and drawing parallels between viral personal brands and strategy-first storytelling, Kimberly breaks down what makes a podcast guest unforgettable: results-driven impact, radical authenticity, and embodied expertise. Expect hard truths, real stories (including the kind that actually get you booked), and a powerful call to reframe your “empowerment” narrative into one that shows transformation on the physical plane—money made, lives changed, empires built. You’ll walk away with the clarity and confidence to pitch like a queen and magnetize interviews that elevate your authority, income, and message. 👑 Ready to step into your spotlight? This episode is your blueprint. 📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur 😎Discover how to get booked on the TOP 5% of podcasts to leverage podcast interviews for lead generation for your business owners, founders, podcasters, and authors. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts Enjoy, sovereigns! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube. What You’ll Learn in this Episode: Why “Empowering Women” Is Not a Strategy You’ll learn why simply saying you want to “empower women” isn’t enough to get booked on top podcasts—and how that kind of messaging is costing you visibility, credibility, and income. The 3 Things Top Podcast Hosts Are Actually Looking For Kimberly breaks down exactly what high-level podcasts want in a guest: 🔥 Tangible results 💬 Authentic, vulnerable storytelling 🧠 Embodied expertise (not just theory) How to Upgrade Your Podcast Pitch from Fluff to Fire You’ll learn the difference between a vague “feel-good” pitch and one that commands attention, gets you booked, and builds your brand. Why Your Lived Experience Matters More Than Your Labels Kimberly shares what makes a guest stand out—real stories, hard-earned lessons, and walking the talk—not surface-level affirmations. The Danger of Unhealed Trauma in Guest Interviews You’ll understand why podcasting isn’t the place for unprocessed pain—and how to bring your truth in a way that’s grounded, healed, and powerful. How to Align Your Story with Strategic Visibility This episode isn’t just about getting booked—it’s about positioning your transformation as a strategy that elevates your brand, audience trust, and sales. Quotes: “Empowering women is a mission, not a pitch.” ~ Kimberly Spencer “Authenticity isn’t just a buzzword—it’s your booking strategy.” ~ Kimberly Spencer “Top podcasts want stories that transform, not just inspire.” ~ Kimberly Spencer Transcript: For a full episode transcript, it can be found here: https://www.communicationqueens.com/blog Sharables: For shareable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here. 💕 Say “hi” on social: Communication Queen Facebook: https://www.facebook.com/communicationqueens Communication Queen Instagram: https://www.instagram.com/communicationqueensagency Communication QueenTikTok: https://www.tiktok.com/@communicationqueens Communication Queen Pinterest: https://www.pinterest.com/communicationqueens/ Communication Queen Youtube: https://www.youtube.com/@communicationqueens 🎙Subscribe + Listen to the Communication Queens Podcast here: Apple Podcasts: https://podcasts.apple.com/us/podcast/communication-queen-entrepreneurship-marketing-storytelling/id1718540459 Spotify: https://open.spotify.com/show/2ROeliYZG9thhNSMEo8SDx?si=abc7b72eb6274d3b&nd=1&dlsi=fb6df192dfbb4505 Amazon Music: https://music.amazon.com/podcasts/8d87938f-bfbc-4dac-a60e-b77b652b344c/communication-queen-entrepreneurship-marketing-storytelling-public-speaking-and-podcasting Youtube: https://www.youtube.com/@communicationqueens Facebook: https://www.facebook.com/kimberlyspencer.crownyourself/ Twitter: https://twitter.com/realkimspencer Instagram: https://instagram.com/kimberly.spencer Linked In: https://linkedin.com/in/kimberlyspencer-crownyourself...
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    11 m
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