In this episode, host Enoch "Robot Boy" Appiah Jr. is joined by Akosua Adoma of ⁨@AkwaabaApp⁩ , a digital marketer dedicated to community-driven growth and placing purpose at the heart of marketing.

Akosua shares how she crafts campaigns that move beyond hype, leveraging authentic storytelling to empower underserved communities and fuel economic inclusion in emerging markets.

The conversation unpacks actionable strategies for building brands that drive social change, offering a vision where purpose and profit work hand in hand.

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Connect with Akosua

LinkedIn: Priscilla Gbewonyo

Belle Minds: Belle Minds on Instagram

Want to venture into Digital Marketing? Just do it!

In this flashback episode, Michael Bedzra send listeners through how to earn GHC 800 in 2 weeks if you start learning Social Media Marketing today.

In this Flashback episode, Michael outlines how he got into Digital Marketing. Starting as an Intern at Workspace Global. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Solving Ad Fatigue with Rewarded Attention by AdTones. Listen to the full episode here: https://open.spotify.com/episode/4hMi5txm0Ws01viJ658qDD?si=Tw1Smn2LTLSz4iHcRGfEAA

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Yaw is the Ops Lead in the commercial rollout of AdTones, an Ad Tech that rewards the audience for their attention. Yaw explains how AdTones works. Listen to the full episode here: https://open.spotify.com/episode/4hMi5txm0Ws01viJ658qDD?si=Td9py8q5TmSjI_cTyuZ2qA

_______________________________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Five years ago, Michael Bedzra was just volunteering at Mobex 2019, and was handed a Twitter account with zero experience. Within two days, the event's hashtags were trending number one in Ghana. That single moment sparked something big, leading Michael to land his first shot at Workspace Global with no marketing degree, just pure drive.

In this revealing episode of Colours of Social Media, Michael Bedzra, now a Growth Marketer for a top UK brand, shares the uncensored truth about building a successful career from the ground up. If you've ever wondered whether you need a traditional degree to make it in marketing, this episode is for you!

Michael, who actually studied Business Administration, busts the myth that formal education is necessary for digital success. He reveals his core motivation was simply "Hunger". He walks us through his journey, including the shocking moment he failed a job interview because he couldn't answer the question: "What is the hashtag?".

Michael's journey proves that passion, consistency, and curiosity can open doors even without a traditional background. Learn how he built a strong freelance income (reaching 7,000 GHS monthly at one point) and his essential advice for aspiring, self-taught marketers

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Timestamps

00:00 Intro

01:15 Michael's Early Beginnings

04:50 Michael Breaks into Marketing

08:30 Learning Marketing without a Degree

12:20 Freelance Beginnings

15:40 Freelance Success

20:10 Growth Markter Role at a Top UK Firm

24:50 Giving back to the Marketing Community in Ghana

28:15 Advise for Aspiring Marketers

30:00 Outros

Connect to Michael Bedzra on LinkedIN

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Yaw talks about how it all started for him in this flashback episode. Watch

the full episode here:

https://youtu.be/PZD5-YOmVx8

Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy