Danny Greeff on Why Agencies Are Missing the Performance Advantage

Are agencies overlooking the power of uniting creative and distribution? In this thoughtful conversation, @DannyGreeff of RebelRebel reveals how Social Display Advertising is quietly transforming digital strategies—especially in Africa’s dynamic media landscape.Key takeaways:- The intertwined origin stories of RebelRebel and social display innovation- Why agencies must break down silos between creative and distribution teams- How Africa’s digital ad market is evolving amid global competition- Mindset and education shifts needed for agency success- Real-world lessons from the Hungry Lion case study- Actionable steps for agencies to lead with social displayDiscover how integrating social display can unlock new creative and performance potential. Reflect on your current strategies—and watch the full conversation: https://youtu.be/jWFOxiJ_tIo----Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy---00:20 Introduction to Social Display Advertising02:06 Founding of RebelRebel and Its Connection to Social Display05:05 State of Digital Advertising in Africa08:04 Introduction to Social Display12:24 The Importance of Education in Social Display15:28 The Shift in Consumer Behaviour Towards Social Media20:15 Case Study: Hungry Lion's Expansion25:00 The Double-Edged Sword of Being First to Market27:00 Practical Steps for Agencies in Social Display30:00 The Rise of Social Display in Africa31:00 Mindset Shift for Agencies in Social Advertising