In this eye-opening interview, real estate veteran Chris Prefontaine shares his 34 years of experience in creative real estate investing. Learn how to buy properties without banks, using creative financing strategies like subject-to, owner financing, and lease purchase. Perfect for both beginners and experienced investors looking to expand their toolkit in today's challenging market! 🏡

📖 What You Will Learn:

• How to buy properties without using banks or borrowing money
• Three creative financing strategies that work in ANY market
• Why high interest rates create MORE opportunities for creative investors
• How to structure deals to protect yourself from due-on-sale clauses
• The biggest mistakes to avoid when doing creative financing
• How wholesalers and flippers can add creative strategies to multiply profits
• Ways to convert rejected leads into profitable creative deals
• How to structure your team to incorporate creative financing

🕣 Time Stamps:

00:02 - Welcome and introduction to Chris Prefontaine
00:30 - Chris's 34-year background in real estate and surviving the 2008 crash 01:31 - Changes in creative financing since last year
02:54 - Why rising interest rates make creative financing more valuable
03:54 - Finding off-market deals in any marketplace
05:06 - Common misconceptions about creative financing
07:40 - Can banks really call the debt? The truth about due-on-sale clauses 09:55 - What experienced investors miss about creative financing opportunities 11:44 - How to add creative financing to an existing acquisition team
14:50 - Where to learn more about Chris's strategies

#creativerealestateinvesting #subjecttofinancing #ownerfinancing #nomoneydown #realestateinvesting #passiveincome #wholesalerealestate #flippinghouses #offmarketdeals #realestatecreativefinancing #investmentproperty #realestatestrategy #chrisprefontaine #leaseoption

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Justin Silverio breaks down the evolution of direct mail marketing and reveals why most investors are leaving money on the table with their campaigns. From precise data selection to automated list building, discover the strategies that generate consistent deals in today's competitive market. Learn why response rates have changed dramatically since 2015 and the exact timeline needed before judging your campaign's effectiveness.

📖 What You Will Learn:

• How direct mail marketing has evolved since 2015 and what's working now in 2025
• Why data quality and segmentation matter more than volume for successful campaigns
• The 6-month consistency rule that separates successful investors from those who quit too early
• How to save thousands by tracking property sales and stopping mail to sold homes
• The critical difference between property-based and people-based marketing strategies
• Why stacking lists and using predictive data is essential for modern direct mail success
• The exact response rates you should expect and how to know if your campaign is working

🕣 Time Stamps:

00:00 - Introduction to Justin Silverio and his background
02:58 - Launch of Invelo 2.0 and its game-changing features
03:49 - The unique marketing platform and KPI tracking in Invelo
04:54 - Property-based vs. people-based marketing strategies
06:49 - How direct mail strategy has evolved since COVID
08:43 - The current cost of direct mail and targeting precision
09:55 - Modern data acquisition strategies for investors
13:06 - Best practices for list building and data selection
14:53 - The critical importance of consistency in marketing
17:33 - How Invelo saves investors money by tracking sold properties
20:25 - Getting mail out immediately when properties meet criteria
22:14 - The six-month minimum commitment for marketing success
24:17 - How to maintain resolve when marketing isn't producing results
27:41 - Understanding the marketing funnel and leading indicators
30:04 - Expected response rates and troubleshooting your campaign
34:05 - Real data on marketing ROI across the industry
36:29 - The importance of tracking marketing metrics consistently

#realestateinvesting #directmail #motivatedsellers #wholesaling #directtosellermarketing #realestatemarketing #marketingforrei #leadgeneration #dealflow #realestatedeals #listbuilding

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SEO strategies for real estate investors seeking consistent leads, lower marketing costs, and long-term sustainable growth in competitive markets without wasting money on ineffective methods.

In this eye-opening conversation with SEO expert Zach Blackburn, we dive deep into why Search Engine Optimization is the missing piece in most real estate investors' marketing strategy. With 14 years of experience helping businesses from local mom-and-pop shops to multi-billion dollar organizations, Zach reveals why SEO should be considered a vital part of your marketing mix, how it builds equity unlike other channels, and why so few investors are taking advantage of this opportunity.

If you've been frustrated with short-term marketing results or want to diversify beyond expensive PPC campaigns, this episode provides the roadmap for establishing a powerful online presence that continues delivering leads long after you stop actively investing in it.

📖 What You Will Learn:

• Why SEO should be an essential part of your real estate investing marketing strategy
• How SEO builds marketing equity similar to rental property investments
• The hierarchy of SEO metrics to track progress (Keywords → Impressions → Clicks → Sessions → Leads)
• Why the "long tail" of search terms generates 80% of valuable leads
• The three core components of SEO: onsite, offsite, and website technical factors
• How to avoid the common SEO pitfall of quitting right before results materialize
• Why creating fewer, higher-quality content pieces outperforms mass-producing blogs

🕒 Time Stamps:

00:11 - Introduction to Zach Blackburn and His SEO Background
00:51 - Zach's Extensive Experience in SEO Across Different Sectors
01:28 - The "Black Box" Problem of SEO for Real Estate Investors
03:51 - Why SEO Matters for Real Estate Investors
05:48 - SEO as Growing a Garden: Understanding the Timeline
07:19 - The Equity Building Nature of SEO vs. Other Marketing Channels
11:07 - Maximizing Search Result Real Estate: Ads, Organic & Maps
11:26 - Understanding Different Search Behaviors and Demographics
12:15 - Key Metrics That Matter in SEO Campaigns
14:25 - The Hierarchy of SEO Success: Keywords to Qualified Leads
16:38 - Leading vs. Lagging Metrics in SEO Strategy
18:24 - The "Lizard Tail" Effect: Why Unusual Keywords Drive Most Leads
21:26 - Summarizing the "Why" of SEO for Real Estate Investors
22:28 - Demystifying the SEO "Black Box": Three Core Components
24:01 - The Importance of Backlinks and Domain Authority
27:55 - SEO Hot Take: Why Mass-Producing Blogs Doesn't Work
28:55 - Closing Thoughts and Next Steps

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