Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch... 👀

Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots

Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots

Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content

TIMESTAMPS:

(00:00:00) Ryan Sorley is on the pod!

(00:01:26) Ryan's Upcoming Book and Workshops

(00:02:27) Deep Dive into the Blindspots Book

(00:05:19) Ryan's Origin Story with Win-Loss

(00:07:50) Challenges with Writing His First Book

(00:11:20) Empowering Product Marketers with Win-Loss

(00:14:32) Real-World Win-Loss Success Stories

(00:17:28) Validating Competitive Intel with Win-Loss Analysis

(00:21:03) The Importance of Reliable Data

CREDITS:

Guest: Ryan Sorley

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.

Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots

Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots

Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content

TIMESTAMPS:

(00:00:00) Kevin McLean is on the pod!

(00:02:55) The Purpose of Win-Loss Surveys

(00:06:02) Crafting Effective Win-Loss Surveys

(00:08:01) Questions to Include on Win-Loss Surveys

(00:12:02) Sharing Insights from Win-Loss Surveys

(00:14:02) Maximizing Win-Loss Survey Response Rates

(00:16:42) Win-Loss Myths Debunked

(00:19:37) Future of Win-Loss Technology

CREDITS:

Guest: Valerie Bonaldo

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.

Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots

Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots

Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content

TIMESTAMPS:

(00:00:00) Valerie Bonaldo is on the pod!

(00:01:16) Why start a Win-Loss program?

(00:02:20) Implementing Win-Loss insights

(00:04:08) Stakeholder engagement with Win-Loss analysis insights

(00:08:08) Distribution WinLoss insights

(00:13:07) Combining Win-Loss with other data sources

(00:15:03) Cadence for distributing Win-Loss insights

(00:16:55) Sharing Win-Loss results with revenue teams

(00:19:17) Valerie's best Win-Loss insights

(00:20:35) Challenges with running Win-Loss analysis

(00:23:38) Measuring the impact of a Win-Loss program

(00:25:55) Best piece of advice for someone starting their first Win-Loss program

CREDITS:

Guest: Valerie Bonaldo

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.