The Ultimate Win-Loss Guide w/ Ryan Sorley

Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch... 👀

Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots

Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots

Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content

TIMESTAMPS:

(00:00:00) Ryan Sorley is on the pod!

(00:01:26) Ryan's Upcoming Book and Workshops

(00:02:27) Deep Dive into the Blindspots Book

(00:05:19) Ryan's Origin Story with Win-Loss

(00:07:50) Challenges with Writing His First Book

(00:11:20) Empowering Product Marketers with Win-Loss

(00:14:32) Real-World Win-Loss Success Stories

(00:17:28) Validating Competitive Intel with Win-Loss Analysis

(00:21:03) The Importance of Reliable Data

CREDITS:

Guest: Ryan Sorley

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

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