🎙️ Can't Connect with Today's Athletes? You're Not Alone! | Communication Specialist Betsy Butterick on Coaching Gen Z & Gen Alpha 🤯Are you a coach feeling the fatigue? Do terms like "entitled" and "soft" sneak into your conversations about your team? You are experiencing the generational shift that is pushing coaches out of the profession, and this episode is your urgent, actionable roadmap back to success and joy. We sit down with Communication Specialist and "The Coaches' Coach," Betsy Butterick, to discuss her transformative new book, Kids These Days. Betsy unpacks why the old ways of coaching are no longer effective and how you can bridge the widening gap with Gen Z and Gen Alpha athletes without sacrificing your standards. Here’s a sneak peek at what you'll learn in this must-listen episode:🔥 Why Coaching Feels Impossible Right NowIt's "One More Thing" Fatigue: Coaches are drowning in responsibilities outside of the sport, and connecting with modern athletes feels like the final straw. The Blame Trap: How fixating on "Kids These Days" or "Coaches These Days" as the problem prevents any real solutions. The Technology Chasm: Why athletes today are fundamentally different from previous generations, and how the internet has shaped their expectations and development in ways you might not realize. 💡 Game-Changing Shifts for Modern CoachesFrom Accommodation to Collaboration: Stop feeling like you have to accommodate every demand. Learn how to master the art of co-creation, which is key to boosting engagement, ownership, and accountability. It’s Not Impossible, It’s Unpracticed: The skills you think athletes should have are simply unpracticed. Discover your incredible opportunity to use sport to teach them how to "do hard better". The Power of Asking: The best coaches at every level avoid lectures and use strategic questions to effectively reach and teach the modern athlete. We break down the subtle language shift you need to make today to avoid athlete conflict. 🛠️ Action Items for LeadersHow to Level Set Expectations to reduce conflict and increase the likelihood of success before the season even starts. Why Self-Reflection is the necessary first step—if you don't know your own triggers and resistance, no strategy will work. Whether you coach a high school team, an elite college program, lead in the boardroom, or are simply raising Gen Z/Alpha kids, this episode will transform the way you communicate and connect. Don't let the joy of coaching fade! Tune in now to learn the essential strategies for success in the modern sports landscape.Get the Book! 📖Kids These Days by Betsy Butterick is available for pre-sale now! Find links and learn more here: https://betsybutterick.mykajabi.com/book-kids-these-days-1-c20fe85a-66a5-414d-ab06-a4f847ba8f29Connect with Betsy:Website: https://betsybutterick.com/Instagram & LinkedIn: https://www.instagram.com/betsy_thecoachescoach/https://www.linkedin.com/in/betsybutterick/

In a world of intense social media messaging and traditional "man box" expectations, how can coaches connect with and lead young male athletes effectively? In part 2 of our conversation with Kip Ioane of Teams of Men to explore a coaching philosophy that goes beyond yelling and wins. Kip shares powerful stories and actionable strategies for using vulnerability as a strength, co-creating a positive team culture, and helping athletes find their authentic selves. This isn't just about coaching a better game—it's about building better men.Kip discusses a new approach to coaching young male athletes that focuses on emotional intelligence and challenging traditional masculinity, often referred to as the "man box." Instead of relying on old-school, aggressive coaching methods, the conversation highlights the importance of fostering self-awareness, creating a safe space for difficult conversations, and empowering athletes to question harmful messages they receive from society, music, and even family members. The episode also explores the power of vulnerability from coaches and the importance of co-creating team culture with the athletes themselves.Learn more about Teams of Men: https://www.teamsofmenmembership.group/Join the TOC Coach Community- Get your 7 Day Free Trial https://www.skool.com/toccoach/aboutSubscribe to the Team Culture Toolbox Newsletter so you don’t miss the notes to this and every episode! https://www.tocculture.com/newsletter Learn More and Apply for the next TOC Coaching Retreat: https://www.tocculture.com/retreat Listen to the Culture Builders Podcast: Youtube | SpotifyInterested in booking TOC for a team meeting/consultation? Click here→ https://www.tocculture.com/contactTOC Coaching & Culture Certification : https://www.tocculture.com/offers/3FEMNae2/checkoutLearn More about TOC and how we can help enhance your coaching experience https://www.tocculture.com/Learn More about Besty Butterick and her work with coaches! https://betsybutterick.com/Follow Us On Social MediaSubstack: https://substack.com/@jpnerbuntocInstagram- https://www.instagram.com/tocculture/ TikTok- https://www.tiktok.com/@tocculture Youtube- https://www.youtube.com/@tocculture

Join us for a powerful conversation with Kip Ioane, founder of Teams of Men, as he shares his journey from basketball coach to advocate for a new vision of masculinity. Triggered by a series of unsettling incidents, Kip realized that traditional coaching methods weren't enough to prepare young men for the real world.In this episode, we dive into the concept of the "man box"—the rigid set of societal expectations that can leave men feeling lonely, angry, and isolated. Kip explains how coaches can use their unique platform to challenge these harmful norms, not by adding more to their plate, but by shifting their focus.Join the TOC Coach Community- Get your 7 Day Free Trial https://www.skool.com/toccoach/aboutSubscribe to the Team Culture Toolbox Newsletter so you don’t miss the notes to this and every episode! https://www.tocculture.com/newsletter Learn More and Apply for the next TOC Coaching Retreat: https://www.tocculture.com/retreat Listen to the Culture Builders Podcast: Youtube | SpotifyInterested in booking TOC for a team meeting/consultation? Click here→ https://www.tocculture.com/contactTOC Coaching & Culture Certification : https://www.tocculture.com/offers/3FEMNae2/checkoutLearn More about TOC and how we can help enhance your coaching experience https://www.tocculture.com/Learn More about Besty Butterick and her work with coaches! https://betsybutterick.com/Follow Us On Social MediaSubstack: https://substack.com/@jpnerbuntocInstagram- https://www.instagram.com/tocculture/ TikTok- https://www.tiktok.com/@tocculture Youtube- https://www.youtube.com/@tocculture