New and seasoned coaches alike ask where to start—mindset, skillset, or toolset—and this convo with Zander Fryer and Jay Williams explains why all three must work together like a combination lock. Learn why tools are quickest to adopt, why skills (sales, marketing, content that attracts ideal clients, offer creation, enrollment) require practice, and how mindset (ownership, faith, curiosity, decisiveness, showing up) sustains results. They unpack common traps—chasing silver bullets, blaming scripts, fearing sales—and share reframes like learning to love selling, treating overwhelm as under-recovery, and using discomfort to drive growth. If you’re building a coaching business, this gives a clear framework to move from stuck to consistent client wins via the mindset–skillset–toolset path.

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How do you call someone out with love instead of judgment? In this one, Zander Fryer and Jay Williams break down the “soft front, firm back” approach—being the coach who listens, supports, and cares and the coach who holds a hard line when actions don’t match goals. We talk about when to be warm and patient, when to trigger a real “come to Jesus” moment, why the #1 reason people miss targets is a mismatch between goals and daily actions, and how to set clear accountability without shaming. You’ll hear our own shifts from people-pleasing or drill-sergeant extremes to a balanced style that gets results and keeps relationships strong, plus simple ways to spot fear vs. real struggle, set expectations up front, and use process-first execution (high intention, low attachment) to actually move. Want help installing this in your coaching business? Hit the link below and apply.

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A client makes $16k in two months… then emails that charging for coaching is “immoral,” threatens to slander us, and even messages my wife—yeah, we’re going there. In this episode, Zander Fryer and Jay Williams share raw “bad client” stories and the lessons that made us better coaches: spotting red flags early, setting boundaries, and knowing when to fire a client. We break down why free/discounted clients often don’t do the work (“people who pay, pay attention”), how to separate hurtful projections from useful feedback, and the 3 filters we use on every enrollment call—decisive action-taker, coachable, doing it for the right reasons. We also talk about the trap of chasing perfect 5-star reviews, why ethical selling is part of your job, and how to protect your energy so you can help the clients who actually show up.

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Work with us - https://zanderfryer.com/apply

Are you relying too much on manifestation and wondering why your coaching business isn’t growing? In this video, I break down the truth about manifestation in business, the myths that keep entrepreneurs stuck in dreamland, and how to balance the law of attraction with real action.

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You've gone through the process and found leads, then sold them your coaching... now what? What is the best way of delivering your coaching?

Sales isn’t sleazy—it’s a tool. Like coaching and leadership, sales is about influencing people to make courageous decisions. If you believe your coaching is good for the world, you have a moral obligation to sell it.

In this episode, Zander and Jay break down how coaches can consistently generate quality leads using the LSD (Lead-Sales-Delivery) model. Learn the essentials to attract more clients and grow your coaching business.

Can you really start a coaching business in 2025? Join Zander and Jay as they share honest insights, real numbers, and practical steps from their own journeys—debunking myths and breaking down what it takes to build a sustainable coaching career today.