You Don’t Need More Tools. Here’s What Winning Coaches Do

New and seasoned coaches alike ask where to start—mindset, skillset, or toolset—and this convo with Zander Fryer and Jay Williams explains why all three must work together like a combination lock. Learn why tools are quickest to adopt, why skills (sales, marketing, content that attracts ideal clients, offer creation, enrollment) require practice, and how mindset (ownership, faith, curiosity, decisiveness, showing up) sustains results. They unpack common traps—chasing silver bullets, blaming scripts, fearing sales—and share reframes like learning to love selling, treating overwhelm as under-recovery, and using discomfort to drive growth. If you’re building a coaching business, this gives a clear framework to move from stuck to consistent client wins via the mindset–skillset–toolset path.

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