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In this episode of Shelf Talks, host Roberta interviews Sarah McNamara and Rochelle Jacobs, co-founders of Naturally Serious Skin, a clean beauty brand. They discuss their backgrounds in the beauty industry, the inspiration behind their brand, and the innovative product development process that led to their patented blend of ingredients. The conversation also covers their marketing strategies, the importance of consumer feedback, and the challenges they faced in their first year of business. The founders emphasize the significance of building trust with consumers and their commitment to sustainability in the beauty industry.

Chapters

00:00 Introduction to Naturally Serious Skin Care
03:09 Founders' Backgrounds and Early Influences
05:58 The Birth of Naturally Serious Skin Care
10:03 The Importance of Clean and Clinical Beauty
12:15 Patented Ingredients and Their Significance
15:18 Navigating the Beauty Industry During COVID-19
18:12 Product Launch Strategy and Initial Offerings
21:12 Innovative Marketing Approaches
24:08 Customer Feedback and Product Reception
29:25 Innovative Cleansing Solutions
29:55 Sustainable Packaging Practices
31:32 Navigating Business Growth Challenges
34:54 The Power of Passion in Partnerships
36:48 Creative Product Naming Strategies
39:42 Driving Sales Through Authenticity
41:49 Adapting to Industry Uncertainties
45:47 Building Brand Awareness and Community

Naturally Serious Skincare Website: https://www.naturallyseriousskin.com/

Naturally Serious Skincare Instagram: https://www.instagram.com/naturallyseriousskin/

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