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Numbers don’t have to be scary — especially when you’re tracking the ones that actually matter for retail success. In this solo episode, Roberta breaks down 5 essential retail metrics every founder should be tracking, even if spreadsheets aren’t your thing.

You’ll learn how buyers evaluate your performance, which numbers influence reorders, and how to use these metrics to grow confidently on the shelf. If you want to scale in retail without feeling overwhelmed by data, this is the episode you need.

🎧 Listen now to sharpen your retail strategy and become a more confident, numbers-thinking founder.

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How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨

https://www.buzzsprout.com/2411532/support

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

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In this Retail Readiness Round, Maree Glading drops powerful insights every founder needs before stepping into retail.

1. Don’t underestimate your category story.
Maree shares that many founders believe a great product is enough—but retailers want to know why your brand deserves shelf space. “It’s not just about having a beautiful brand or a product that tastes great,” she says. “You have to understand how your product helps the retailer and the category.”

2. Tenacity wins every time.
When it came to growing evre., Maree’s secret weapon was persistence. “No shame—just keep going,” she says. From constant follow-ups to in-store photos, her relentless approach opened doors like Sprouts. “Don’t be afraid of the ‘no.’ Keep pushing until you get the yes.”

3. Stay adaptable.
Her biggest advice to founders? Evolve. “If you’re getting no’s for the same reason, make a change,” Maree explains. “A brand is always evolving—don’t be so wedded to your first idea that you miss your next opportunity.”

✨ Takeaway: Retail success starts with a clear category story, unshakable persistence, and the willingness to adapt along the way.

🎧 Listen to Maree’s full episode of Shelf Talks to hear how she built evre. into a mission-led brand that’s redefining beauty from the inside out.

Listen to the full episode that dropped 11/10/25

Support the show

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨

https://www.buzzsprout.com/2411532/support

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

Send us a text

In this episode of Shelf Talks, Roberta sits down with Maree Glading, founder of evre., a natural skincare brand created specifically for teens and tweens—all the way from New Zealand. Maree shares how she transitioned from building a global food company to creating a purpose-driven beauty brand that empowers young people to feel confident in their own skin.

From recognizing a white space in the market while shopping with her daughter to landing evre. on the shelves of Sprouts, Kroger, and Nordstrom, Maree opens up about what it takes to scale internationally, build retail relationships from scratch, and navigate the ever-changing beauty landscape.

You’ll hear how she:
✨ Turned a personal problem into a global opportunity
✨ Used cold outreach to land her first major retailer
✨ Approaches retail expansion with a “domino strategy”
✨ Balances product innovation with brand mission around youth wellness

Whether you’re an emerging founder or dreaming of seeing your products in retail, this episode is a masterclass in resilience, retail strategy, and believing in your story.

🎧 Listen to Shelf Talks wherever you stream your podcasts and get inspired to build your own shelf-ready success story.

Links:

Evre Website: https://www.evreselfcare.com/?srsltid=AfmBOooOIzI7SBve4UvkX0wzll7tF5wUrtRpoFN61OBbwiyK7Bj6d7zP

Evre Instagram: https://www.instagram.com/evreselfcare/?hl=en

Maree's Linkedin: https://www.linkedin.com/in/mareeglading/?originalSubdomain=nz

Support the show

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨

https://www.buzzsprout.com/2411532/support

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book