Description:If you’re stuck juggling a full-time PT job and a growing side-hustle practice, this episode shows you exactly what it takes to safely replace your salary and go all in on your cash practice.

We walk through how to calculate your “freedom number,” set pricing that actually supports your ideal lifestyle, and reverse-engineer how many patients and leads you need each month. You’ll learn the key metrics to track (phone conversion, eval → package close rate, average visits per plan of care) and why paid ads + simple tracking can dramatically shorten the timeline from side hustle to full time.

We also dive into the mindset shift from clinician to CEO—including why you can’t price based on what you can afford, and why learning to love the process (not just the end goal) is what separates thriving owners from burned-out employees.

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Ready to see if your numbers actually support going full time in your cash practice—or what needs to change to get there? Let’s break it down together on a strategy call.

👉 Book Your Practice Audit Call Here!
https://link.clinicalmarketer.com/widget/bookings/cm-road-map-call-sb?sessionId=f3d0f222-[…]4746-9c45-c029b57248ba&trigger_link=CfSv8ask7ol6oTOIrxMt

On this call, we’ll help you get clear on your revenue targets, pricing, and next best moves so you can grow with confidence instead of guessing.

If you enjoyed this episode, don’t forget to subscribe and leave us a review!

Episode Description
In this episode of the Cash Physical Therapy Headquarters Podcast, Ben sits down with New York City clinic owner and practice acquisition specialist, Dr. Dave Kittle. Dave shares how he built a hybrid concierge model in Manhattan—blending high-ticket home visits with a brick-and-mortar space on Billionaires’ Row—and breaks down exactly how he’s using AI to create customized provisional treatment plans that boost conversions, retention, and perceived value. They dive into why most “set it and forget it” hiring strategies no longer work, how Dave is using LinkedIn and Instagram outreach to actively recruit top-tier PTs, and what owners need to understand about packages, lifetime value, and positioning if they ever want to sell or scale their practice. If you’ve been wondering how to stand out in a crowded cash PT market, attract better-fit patients and staff, and build a practice that could actually be worth something one day, this conversation is packed with practical ideas you can swipe and implement.

Engage With UsIf you’re a cash-based physical therapist or practice owner who wants help increasing your revenue, tightening up your systems, and building a practice that gives you more freedom (and is actually sellable one day), you don’t have to figure it all out alone. You can Book Your Practice Audit Call Here!
https://link.clinicalmarketer.com/widget/bookings/cm-road-map-call-sb?sessionId=f3d0f222-[…]4746-9c45-c029b57248ba&trigger_link=CfSv8ask7ol6oTOIrxMt

On this call, we’ll review where you are now, identify the biggest constraints in your marketing and operations, and map out the next best moves to grow your cash practice with confidence. If you enjoyed this episode, don’t forget to subscribe and leave us a review!

Description:In this episode, Jordan sits down with Dr. Zaki, one of his earliest clients from 2019, who’s now on a $1.5M run rate and pacing toward $2M in the next 12 months. They walk through how he went from renting space in a big-box gym to multiple clinics, premium pricing near $400/visit, and stepping fully into the CEO role. You’ll hear the mindset shifts that changed everything (especially around money and risk), how larger care plans actually improved conversions, and the simple systems he uses to re-engage past patients, turn Instagram followers into warm leads, and use AI and VAs to keep growth scalable.Engage With UsIf you’re a cash-based PT owner who wants help implementing these systems—pricing, sales, retention, and scalable marketing—Book Your Practice Audit Call Here and we’ll map your next best moves together. Have thoughts or questions from the episode? Share them with us and tell us what you want to hear next. If you enjoyed this episode, don’t forget to subscribe and leave us a review!