Welcome back to Cannabiz Conversations! In this exciting part two episode, we continue our engaging discussion with Ed from Lobo, diving deep into the innovative world of cannabis and the unique projects he's working on at the Lobo Lab.

If you missed part one, be sure to check it out for Ed's fascinating origin story! In this episode, we explore:

The inception of the Lobo Lab and how necessity sparked creativity.

Ed's journey in creating functional products, including a golf ball holder and the beautiful bubbler.

Insights into the cannabis retail landscape, including the differences in consumer experiences across states like Illinois and New York.

The importance of education in the cannabis industry and how brands can connect with consumers.

Ed's thoughts on the hemp discussion and the future of cannabis marketing.

Join us as we discuss the challenges and opportunities in the cannabis market, the significance of active listening in sales, and the exciting new products Lobo is bringing to the table.

A huge thank you to Fat Nugs Magazine for sponsoring this episode! If you're interested in brand partnerships or learning more about their offerings, reach out to the Fat Nugs team.

Don't forget to like, subscribe, and hit the notification bell to stay updated on all our latest episodes. Let's uplift the plant together!

Timestamps:

00:00 - Introduction

00:51 - The Lobo Lab's inception

02:05 - Product innovation and retail experiences

07:25 - The hemp discussion

10:08 - The importance of education in cannabis

16:14 - Opportunities in the Illinois market

20:04 - Marketing insights

24:00 - Ed's favorite ways to consume cannabis

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Welcome to another exciting episode of the Cannabiz Conversations Podcast! In Season 3, host Sean Welsh sits down with Eddie from Lobo, a pre-roll company that has been making waves in the cannabis industry.

Join us as Eddie shares his origin story, detailing how his love for music and cannabis began at the age of 16 during a Rage Against the Machine concert. He reflects on his journey from a creative professional in advertising to becoming a key player in the cannabis space, starting with his work at Puffco and eventually launching Lobo.

In this episode, we dive into the evolution of the cannabis market, the challenges of building a nationwide brand, and the importance of adding value in a rapidly changing industry. Eddie also discusses the unique experiences of different states, the impact of legalization, and the exciting developments in cannabis accessories through Lobo Labs.

Whether you're a cannabis enthusiast or just curious about the industry, this episode is packed with insights and stories that you won't want to miss!

Topics Covered:

Eddie's early experiences with cannabis and music

The transition from advertising to the cannabis industry

Building a brand in a complex market

The evolution of cannabis laws and consumer experiences

Innovations in cannabis accessories

Special Thanks to Fat Nugs Magazine for their support in promoting cannabis culture and helping businesses connect with their audience.

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Welcome to Part 2 of the Cannabiz Conversations Podcast featuring JP Donohue! If you missed Part 1, make sure to check it out first for the full context of this incredible journey.

In this episode, we dive deep into the world of branding in the cannabis industry. JP shares his unique insights from his background in Hollywood to his experience as a co-founder of Tropicana, a cannabis dispensary that broke the mold with its vibrant and fun branding. Discover how JP transformed the cannabis shopping experience and why branding is the foundation of success in this competitive market.

Key topics discussed:

The importance of brand identity and storytelling

How to create a memorable customer experience

The role of marketing strategies in building brand equity

Insights on leveraging brand partnerships for growth

The significance of customer retention and communication

Join us for an engaging conversation that challenges conventional thinking and inspires cannabis entrepreneurs to elevate their brands.

A special thanks to Dustin and Fat Nugs Magazine for their support of small businesses and the cannabis community.

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Welcome to Season 3 of the Cannabiz Conversation podcast! In this exciting episode, we dive deep into the incredible journey of our guest, JP, who has a story that reads like an action novel. From his early days of growing cannabis in the cornfields of rural Michigan to navigating the challenges of the cannabis industry in California, JP shares his unique experiences and insights.

Join us as we explore:

JP's origin story with cannabis and how he learned to grow in a challenging environment.

The innovative mobile automated grow houses he created in the Mojave Desert.

His transition from a successful screenwriter to a cannabis entrepreneur and the founding of the Tropicana brand.

The importance of branding in the cannabis industry and how it can make or break a business.

We also discuss the evolution of cannabis culture, the significance of storytelling in marketing, and the challenges faced by entrepreneurs in this ever-changing landscape.

A huge thank you to Fat Nugs Magazine for their support of our show and the cannabis community. If you're interested in learning more about cannabis, branding, and entrepreneurship, this episode is a must-listen!

Don't forget to like, subscribe, and hit the notification bell for more episodes

Timestamps:
00:00 - Introduction
00:12 - Guest Introduction
01:44 - JP's Origin Story
07:05 - Growing Cannabis in Michigan
12:14 - Mobile Grow Houses in the Desert
19:02 - Transition to Tropicana
25:30 - The Importance of Branding
32:56 - Conclusion

Thank you for tuning in, and remember, our goal is to remove the stigma and uplift this plant!

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Welcome to the second half of Cannabiz Conversations with Jose Lima! In this episode, we dive deep into the fascinating world of cannabis research and education at Southern Illinois University (SIU).

Join us as we discuss the groundbreaking work being done at the Cannabis Science Center, where multidisciplinary teams are coming together to explore the potential of cannabis in horticulture and plant science. Jose shares his journey as the first faculty member dedicated to cannabis studies and the challenges he faces with bureaucracy in academia.

We also explore the innovative courses being offered, including Controlled Environment Agriculture, Cannabis Production, and the hands-on Cannabis Practicum, where students grow their own plants and compete for the highest yield.

Discover how SIU is leading the way in cannabis education, the increasing enrollment of passionate students, and the exciting career opportunities in the rapidly growing cannabis industry.

Don't miss out on this enlightening conversation that highlights the importance of science, education, and the future of cannabis!

Timestamps:

00:00 - Introduction

00:15 - Overview of Fat Nugs Magazine

01:07 - The beginnings of the cannabis program at SIU

03:07 - The impact of cannabis on horticulture and agriculture

06:06 - Bureaucratic challenges in cannabis research

12:29 - The need for updated cannabis science

15:46 - Course descriptions and hands-on learning

20:38 - Student success stories and career opportunities

24:47 - Final thoughts and upcoming events

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Join us for an enlightening episode of the Cannabiz Conversations Podcast as we welcome Jose Lema, Assistant Professor of Cannabis Biology and Cultivation Systems at Southern Illinois University. In this episode, we dive deep into Jose's fascinating journey from a family farm in Brazil to becoming a pioneer in cannabis academia.

We discuss the evolving landscape of cannabis education, the challenges faced in research, and the importance of understanding both the successes and failures in cannabis cultivation. Jose shares insights into his innovative programs at SIU, including a unique bachelor's degree specializing in cannabis science, and the growing interest among students in this emerging field.

Discover the cultural perceptions of cannabis in Brazil compared to the U.S., the significance of home growing, and the impact of cannabis on health and wellness. Whether you're a cannabis enthusiast, a student considering a career in this field, or simply curious about the science behind the plant, this episode is packed with valuable information and inspiration.

Don't forget to like, subscribe, and hit the notification bell for more cannabis-related content!

Timestamps:

00:00 - Introduction

00:32 - Meet Jose Lema

01:28 - Jose's Origin Story

10:05 - Cannabis Culture in Brazil

17:30 - The Growing Interest in Cannabis Education

23:01 - The Importance of Research in Cannabis

28:03 - Challenges in Cannabis Academia

Support our sponsor: Fat Nugs Magazine - your go-to source for cannabis culture and news. Vote for them as the best publication at internationalcannabisawards.com!

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Welcome to Part Two of our Cannabiz Conversations with Allison and Riley! If you missed Part One, be sure to check it out for incredible origin stories that set the stage for today's discussion.

In this episode, we dive deep into the science of smokability. Allison shares her journey into understanding the factors that affect the quality of cannabis smoke, including the significance of ash color and the impact of different agronomic practices. We explore the collaboration with experts and the innovative research being conducted to improve both the quality and safety of cannabis consumption.

Riley introduces Phase One of their research, focusing on moisture content and its effects on the consumer experience. Discover how they utilize a smoking machine to analyze chemical compounds and gather consumer feedback through engaging surveys. The passion and enthusiasm from participants highlight the importance of community involvement in this research.

Join us as we discuss the challenges and insights gained from the initial experiments, the importance of consistent methodology, and the exciting plans for future phases of research, including the impact of plant fertility on smoking quality.

A huge thank you to our sponsor, Fat Nugs Magazine, for supporting small, independent businesses in the cannabis industry.

Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes!

Thank you for tuning in, and remember to remove the stigma and uplift the plant to its rightful place in this world!

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Welcome to Season 3 of the Cannabiz Conversation podcast! In this exciting episode, host Sean dives deep into the world of cannabis science with two incredible guests: Dr. Allison Justice and Dr. Riley Kirk.

Join us as we explore their unique cannabis origin stories, from Allison's late-blooming experience in Amsterdam to Riley's early introduction to the plant in Maine. They share their journeys through academia and the cannabis industry, discussing the challenges and triumphs of conducting research in a rapidly evolving field.

In the first half of the episode, we touch on the stigma surrounding cannabis, the importance of consumer safety, and the complexities of navigating regulations in the industry. Both guests emphasize the need for patience as they work to bridge the gap between scientific research and real-world consumer experiences.

Stay tuned for the second half, where we delve into the "Science of Smokability," a groundbreaking project that aims to understand the nuances of cannabis consumption.

Don't forget to check out our sponsor, Fat Nugs Magazine, for the latest in independent cannabis journalism and community support.

Timestamps:

00:00 - Introduction

00:34 - Guest introductions

01:17 - Dr. Allison Justice's cannabis origin story

06:01 - Discussion on the medical vs. recreational cannabis landscape

12:17 - Dr. Riley Kirk's cannabis journey

20:50 - The importance of consumer education and data

30:10 - Challenges in cannabis research

33:34 - Preview of the second half: The Science of Smokability

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