Welcome back to Cannabiz Conversations! In this exciting part two episode, we continue our engaging discussion with Ed from Lobo, diving deep into the innovative world of cannabis and the unique projects he's working on at the Lobo Lab.

If you missed part one, be sure to check it out for Ed's fascinating origin story! In this episode, we explore:

The inception of the Lobo Lab and how necessity sparked creativity.

Ed's journey in creating functional products, including a golf ball holder and the beautiful bubbler.

Insights into the cannabis retail landscape, including the differences in consumer experiences across states like Illinois and New York.

The importance of education in the cannabis industry and how brands can connect with consumers.

Ed's thoughts on the hemp discussion and the future of cannabis marketing.

Join us as we discuss the challenges and opportunities in the cannabis market, the significance of active listening in sales, and the exciting new products Lobo is bringing to the table.

A huge thank you to Fat Nugs Magazine for sponsoring this episode! If you're interested in brand partnerships or learning more about their offerings, reach out to the Fat Nugs team.

Don't forget to like, subscribe, and hit the notification bell to stay updated on all our latest episodes. Let's uplift the plant together!

Timestamps:

00:00 - Introduction

00:51 - The Lobo Lab's inception

02:05 - Product innovation and retail experiences

07:25 - The hemp discussion

10:08 - The importance of education in cannabis

16:14 - Opportunities in the Illinois market

20:04 - Marketing insights

24:00 - Ed's favorite ways to consume cannabis

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Welcome to another exciting episode of the Cannabiz Conversations Podcast! In Season 3, host Sean Welsh sits down with Eddie from Lobo, a pre-roll company that has been making waves in the cannabis industry.

Join us as Eddie shares his origin story, detailing how his love for music and cannabis began at the age of 16 during a Rage Against the Machine concert. He reflects on his journey from a creative professional in advertising to becoming a key player in the cannabis space, starting with his work at Puffco and eventually launching Lobo.

In this episode, we dive into the evolution of the cannabis market, the challenges of building a nationwide brand, and the importance of adding value in a rapidly changing industry. Eddie also discusses the unique experiences of different states, the impact of legalization, and the exciting developments in cannabis accessories through Lobo Labs.

Whether you're a cannabis enthusiast or just curious about the industry, this episode is packed with insights and stories that you won't want to miss!

Topics Covered:

Eddie's early experiences with cannabis and music

The transition from advertising to the cannabis industry

Building a brand in a complex market

The evolution of cannabis laws and consumer experiences

Innovations in cannabis accessories

Special Thanks to Fat Nugs Magazine for their support in promoting cannabis culture and helping businesses connect with their audience.

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Welcome to Part 2 of the Cannabiz Conversations Podcast featuring JP Donohue! If you missed Part 1, make sure to check it out first for the full context of this incredible journey.

In this episode, we dive deep into the world of branding in the cannabis industry. JP shares his unique insights from his background in Hollywood to his experience as a co-founder of Tropicana, a cannabis dispensary that broke the mold with its vibrant and fun branding. Discover how JP transformed the cannabis shopping experience and why branding is the foundation of success in this competitive market.

Key topics discussed:

The importance of brand identity and storytelling

How to create a memorable customer experience

The role of marketing strategies in building brand equity

Insights on leveraging brand partnerships for growth

The significance of customer retention and communication

Join us for an engaging conversation that challenges conventional thinking and inspires cannabis entrepreneurs to elevate their brands.

A special thanks to Dustin and Fat Nugs Magazine for their support of small businesses and the cannabis community.

Don't forget to like, subscribe, and hit the notification bell for more insightful episodes!

Subscribe and share this episode with someone who loves the CannaBiz!