Your candle website might look beautiful… but is it actually selling?

In this episode, I'm sharing what I see behind the scenes when I review candle business websites - and why so many of them aren't converting visitors into customers. From unclear messaging to missing trust factors and websites that leave people browsing instead of buying, I'm breaking down what's likely holding you back (even if you're doing everything "right").

This isn't about starting from scratch or doing more – it's about fixing what's already there so your website can actually do its job (same goes for your Instagram account – they go hand in hand).

If you'd like me to review your website and Instagram so you can start getting more orders, check out the link in the show notes for your own Candle Business Breakthrough (so more of your potential customers can become your actual customers).

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SHOW LINKS:

Community: https://www.skool.com/candle-collective

Coaching: https://candlebusinesscoach.com.au/private-coaching/

Get consistent sales: https://candlebusinesscoach.com.au/blueprint/

Website & Instagram audit: https://candlebusinesscoach.com.au/breakthrough/

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

In this episode, I talk about why becoming fully invested (even obsessed) in your candle making/business journey is actually a good thing. Not the kind of obsession that leads to burnout… but the kind that makes you curious, excited to learn and motivated to keep improving your brand.

I also talk about the difference between candle makers who stay stuck in research mode and those who take action and start building momentum.

If you've ever found yourself constantly thinking about candle ideas, studying other brands or dreaming about what your candle business could become - this episode is for you. Because sometimes the people who succeed are simply the ones who care enough to stay curious and keep going. And yes… they're usually a little bit obsessed with the journey too.

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SHOW LINKS:

Community: https://www.skool.com/candle-collective

Coaching: https://candlebusinesscoach.com.au/private-coaching/

FREE e-book: https://candlebusinesscoach.com.au/10-strategies/

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

In today's episode, I'm chatting with Lily from Hangtight Homemade about the real, behind-the-scenes side of running her candle business.

We talk about something that doesn't get discussed enough - how connecting with your customers is what helps you transcend the transaction. Because when people feel connected to you and your brand, they're not just buying a candle… they're buying the story, the experience and the relationship behind it.

Lily also shares her thoughts on trusting your instincts as a business owner, while still being open to hearing different perspectives along the way. Sometimes the best growth happens when you balance both.

If you've ever wondered how to build deeper connections with your customers while staying true to your vision, this conversation is for you.

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LILY'S LINKS:

IG: https://www.instagram.com/hangtighthomemade/

Website: https://hangtighthomemade.sumupstore.com/

SHOW LINKS:

Community: https://www.skool.com/candle-collective

Coaching: https://candlebusinesscoach.com.au/private-coaching/

FREE e-book: https://candlebusinesscoach.com.au/10-strategies/

Market stall e-book: https://candlebusinesscoach.com.au/market-guide/

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

In this solo episode, I share why relying on motivation alone is one of the biggest reasons many candle business owners struggle to build real momentum. I talk about why discipline, simple routines and showing up consistently matter far more than waiting to "feel ready".

Some days you'll feel inspired and ready to take on the world and other days you won't want to do anything at all. That's normal. The problem is that your business can't grow based on how motivated you feel that day.

If you've ever found yourself saying "I'll start when I feel more motivated", this episode will give you a different (and much more sustainable) way to think about growing your business.

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SHOW LINKS:

Community: https://www.skool.com/candle-collective

Coaching: https://candlebusinesscoach.com.au/private-coaching/

FREE e-book: https://candlebusinesscoach.com.au/10-strategies/

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

After a little hiatus, the podcast is back!

In this solo episode, I share what's been happening behind the scenes – including reflections from the recent Glow & Grow Retreat, why the podcast took a short break and what's coming next.

I also chat about some exciting changes in The Candle Makers Collective — we've officially moved our community off Facebook and over to Skool, making it easier to connect, learn and grow together.

If you've missed tuning in each week, this episode will bring you right up to speed and remind you why this space for candle makers is so special.

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SHOW LINKS:

Community: https://www.skool.com/candle-collective

Coaching: https://candlebusinesscoach.com.au/private-coaching/

FREE e-book: https://candlebusinesscoach.com.au/10-strategies/

Custom photo magnets: https://www.magnetisedmemories.com.au/

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

In this special episode of the podcast, I'm handing the mic over to some of our amazing members from The Candle Makers Collective to share their personal experiences of being part of the community.

You'll hear honest, behind-the-scenes perspectives on what it's really like to join, from the wins they've celebrated to the challenges they've overcome with the group's support. Our members talk about the practical tools, advice and resources they've gained - but more importantly, they share how the encouragement, accountability and connection inside the membership have helped them feel less alone in their candle making journey.

Whether you're wondering if joining is worth it or you're simply curious about the kind of transformation that happens when candle makers come together, this episode of the podcast will give you a heartfelt, inspiring look inside.

Doors to the membership are opening soon (on Monday 18th August for one week!) so check out the link below if you're keen to build your business alongside your new tribe:

https://candlebusinesscoach.com.au/the-candle-makers-collective/

SHOW LINKS:

Join us at the: Candle Makers Retreat

Membership: The Candle Makers Collective

FREE e-book: 10 Proven Strategies to Scale Your Candle Business

Let's connect: https://linktr.ee/candlebusinesscoach

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

Welcome to the 8th episode in our Candle Maker Connections series. This time I'm joined by Sue, Tracy, Jenni and Nicola to talk about how to become (and stay) organised in your candle business.

In this episode we chat about:
- The systems, habits and tools needed for staying organised across all areas of your business (from daily tasks to planning methods and inventory management).
- Practical workspace and supply storage tips (including how to maximise small spaces and avoid overbuying stock).
- How to organise your documentation (especially for testing) plus advice for overcoming overwhelm.

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GUEST LINKS:

Sue: https://www.instagram.com/revamped_treasures/

Tracy: https://www.instagram.com/bottlenosecandles/

Jenni: https://www.instagram.com/hamptonbotanic/

Nicola: https://www.instagram.com/casalusia/

SHOW LINKS:

Inventora (free inventory tracking software): https://inventora.com/?via=candlebusinesscoach

Join us at the: Candle Makers Retreat

Membership: The Candle Makers Collective

FREE e-book: 10 Proven Strategies to Scale Your Candle Business

Let's connect: https://linktr.ee/candlebusinesscoach

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

Nicole from AUZi Insurance joins me on the podcast again, this time to chat about the growing concerns surrounding car diffusers and insurance claims. We unpack why there's been a spike in incidents (especially during summer) and how this could impact insurance coverage for candle and diffuser makers.

In this episode we chat about:
- Why insurance claims for car diffusers are increasing.
- The changes that might be coming and what makers can do to stay informed and compliant.
- Practical tips to protect your business through labelling, education and safer practices.

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AUZi INSURANCE LINKS:

Website: https://www.auzi.com/

Instagram: https://www.instagram.com/auzi.insurance/

SHOW LINKS:

Join us at the: Candle Makers Retreat

Membership: The Candle Makers Collective

FREE e-book: 10 Proven Strategies to Scale Your Candle Business

Let's connect: https://linktr.ee/candlebusinesscoach

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨