Your candle website might look beautiful… but is it actually selling?

In this episode, I'm sharing what I see behind the scenes when I review candle business websites - and why so many of them aren't converting visitors into customers. From unclear messaging to missing trust factors and websites that leave people browsing instead of buying, I'm breaking down what's likely holding you back (even if you're doing everything "right").

This isn't about starting from scratch or doing more – it's about fixing what's already there so your website can actually do its job (same goes for your Instagram account – they go hand in hand).

If you'd like me to review your website and Instagram so you can start getting more orders, check out the link in the show notes for your own Candle Business Breakthrough (so more of your potential customers can become your actual customers).

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SHOW LINKS:

Community: https://www.skool.com/candle-collective

Coaching: https://candlebusinesscoach.com.au/private-coaching/

Get consistent sales: https://candlebusinesscoach.com.au/blueprint/

Website & Instagram audit: https://candlebusinesscoach.com.au/breakthrough/

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

In this episode, I talk about why becoming fully invested (even obsessed) in your candle making/business journey is actually a good thing. Not the kind of obsession that leads to burnout… but the kind that makes you curious, excited to learn and motivated to keep improving your brand.

I also talk about the difference between candle makers who stay stuck in research mode and those who take action and start building momentum.

If you've ever found yourself constantly thinking about candle ideas, studying other brands or dreaming about what your candle business could become - this episode is for you. Because sometimes the people who succeed are simply the ones who care enough to stay curious and keep going. And yes… they're usually a little bit obsessed with the journey too.

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SHOW LINKS:

Community: https://www.skool.com/candle-collective

Coaching: https://candlebusinesscoach.com.au/private-coaching/

FREE e-book: https://candlebusinesscoach.com.au/10-strategies/

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

In today's episode, I'm chatting with Lily from Hangtight Homemade about the real, behind-the-scenes side of running her candle business.

We talk about something that doesn't get discussed enough - how connecting with your customers is what helps you transcend the transaction. Because when people feel connected to you and your brand, they're not just buying a candle… they're buying the story, the experience and the relationship behind it.

Lily also shares her thoughts on trusting your instincts as a business owner, while still being open to hearing different perspectives along the way. Sometimes the best growth happens when you balance both.

If you've ever wondered how to build deeper connections with your customers while staying true to your vision, this conversation is for you.

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LILY'S LINKS:

IG: https://www.instagram.com/hangtighthomemade/

Website: https://hangtighthomemade.sumupstore.com/

SHOW LINKS:

Community: https://www.skool.com/candle-collective

Coaching: https://candlebusinesscoach.com.au/private-coaching/

FREE e-book: https://candlebusinesscoach.com.au/10-strategies/

Market stall e-book: https://candlebusinesscoach.com.au/market-guide/

Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨