In this episode of CMOs Offscript, the team welcomes back Jeff Hill for a deeper dive into AI-powered data enrichment, martech stacks, and the evolving role of RevOps.

The conversation explores how platforms like Clay, Apollo, ZoomInfo, and HubSpot fit into modern marketing, the real costs and ROI of enrichment tools, and why AI-driven intent data and automation are reshaping ABM. The team also discusses the balance between specialized versus all-in-one solutions, the pressure to deliver revenue impact from the tech stack, and how marketing ops roles are evolving to meet new demands.

If you’re navigating tech stack sprawl, evaluating enrichment platforms, or figuring out how AI can accelerate your marketing operations, this episode is packed with insights you can put to work right away.

AI is transforming how search works—and what it means for marketers. In this episode of CMOs Offscript, Nisha, Amanda, and Laura sit down with Jeff Hill, CEO of Breezy Hill Marketing, to unpack the shift from traditional SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They explore how AI is influencing outbound and inbound campaigns, why pillar content still matters, and how to ensure your brand stands out in a sea of AI-generated sameness.

Before you can chase leads, you need a strong foundation. In this episode of CMOs Offscript, we dig into the often-overlooked groundwork that drives sustainable marketing results. From sharpening positioning and messaging to truly understanding your buyers, we explore why skipping the fundamentals leads to wasted effort and “me-too” marketing.

We also tackle the tension between quick wins and long-term strategy—how to manage pressure for instant ROI, leverage conferences effectively, and align with sales on what really moves the needle. Whether you’re building a brand from the ground up or optimizing an established program, this conversation will help you prioritize the essentials that set you up for lasting growth.