80% of B2B buyers now use AI search engines to research purchases before they ever talk to sales. So is AEO (Answer Engine Optimization) the real deal, or just the latest marketing buzzword? In this episode, Amanda, Laura Hill, and Nisha dig into what the shift from SEO to AEO and GEO actually means for marketers, especially in the high-stakes world of health tech. The conversation gets real about the part that keeps them up at night: optimizing for channels you don't own. From Reddit reportedly driving a chunk of AI search results, to G2 and third-party review sites, to competitors building their own listicles, the team unpacks how brand reputation now lives in places you can't fully control, and what to do about it.

Are we using AI smarter or just more? In this episode of CMO's Offscript, Laura, Amanda, and Nisha get real about the AI conundrum hitting marketing teams right now: more tools, more content, more overwhelm and somehow, less thinking. They dig into why AI is creating a DIY trap that's overloading individuals, burying reviewers in slop, and quietly eroding the critical thinking skills we all need. Plus, Nisha shares how she built a personal AI chief of staff that actually works (and how it took a full Saturday to set up right). In this episode: Why the person reviewing AI content is now the most overwhelmed person on your team The difference between using AI as a thought partner vs. handing it your brain How to use agents for the mind-numbing stuff and protect your thinking for everything else Why the brief isn't dead (but your strategy still has to come from you) The line between helpful automation and a car that drives you to the pharmacy without asking If you're a marketer navigating the AI era and wondering why it all feels like too much, this one's for you. Subscribe for new episodes and drop your thoughts in the comments. How are you using AI on your team right now?

In this episode, we dive into the growing debate around Answer Engine Optimization (AEO), sparked by a bold claim that “90% of the AEO playbook is BS.” Is AEO overhyped? Or are marketers just approaching it the wrong way? Our panel breaks down what’s real, what’s noise, and what’s actually working right now. From content strategy and brand consistency to the challenges of attribution in an AI-driven world, we explore how teams can stay effective without chasing every new trend. Key topics: -The truth behind AEO hype vs. reality -Why content and brand still matter more than ever -The role of Reddit, reviews, and third-party platforms -Why attribution is getting harder (and messier) -Practical strategies to stay focused and drive results If you're navigating AI search, LLMs, and evolving marketing tactics, this conversation will help you cut through the noise.